ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

Cross-sell 92

Cross-sell Real Estate Retail Represent 92

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

Cross-sell 133

Cross-sell Retail B2C Strategize 133

Search Engine Land

MARCH 28, 2024

Japan Sponsored Products Baidu SA360 is for complex accounts and brands, especially retailers who have product feeds with ongoing inventory updates. These include products, location, loyalty programs and other custom variables, which can be very important to businesses. Take, for example, the profit margin by product.

Profit margin 86

Profit margin Retail Cross-sell Campaign 86

Heinz Marketing

MARCH 10, 2021

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly.

B2B 137

B2B Cross-sell Retail Healthcare 137

ConversionXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? They’ve bought your product multiple times and are ready to tell others. Scenario 2: The online fashion retailer. by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Customers 135

Customers Cross-sell Retail Prospecting 135

Martech

AUGUST 2, 2022

For the online retailer, it is anything but magic. For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A

E-commerce 94

E-commerce Retail Cross-sell Teamwork 94

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. That means I’m more likely to choose them when I need the kind of products they sell. So, customers who take the time to ask for one deserve an attractive email that reminds them when that product becomes available, right?

Customers 129

Customers Retail Cross-sell Campaign 129

ConversionXL

OCTOBER 31, 2018

What qualifies as a “product bundle”? The definition of “product bundling” varies. This flexible definition can yield endless debate about what constitutes an individual unit for sale or whether an offer is a bundle versus a “cross-sell” or an “add-on.” Cross-sells. Product bundles versus bundle pricing.

Product 107

Product Non-Profits Price Cross-sell 107

Search Engine Land

NOVEMBER 28, 2022

Brick-and-mortar retailers, who for the last two Black Fridays contended with Covid-19 outbreaks and restrictions, saw in-store visits tick up this year by 2.9% The company’s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country’s inflation rate, which is running at almost 8%).

Cross-sell 92

Cross-sell Retail Sales Up-sell 92

Salesforce

SEPTEMBER 5, 2023

Upselling is when a seller encourages a customer to buy a more expensive version of a product or service than they originally intended. Instead of selling just one training session, I have the potential to sell four. Cross-selling looks different. This surfaces needs you can address with upsells (and cross-sells).

Cross-sell 72

Cross-sell Quota Up-sell Contact 72

Salesforce

FEBRUARY 7, 2022

Even better: OOBO often results in opportunities to cross- and upsell. While chat features and easy access to service agents can help customers get product information quickly, OOBO in your customer support arsenal leaves no sale to chance. Service agents can cross-sell and upsell with OOBO.

Service 97

Service Cross-sell Customers Drivers/motivators 97

PandaDoc

MAY 8, 2023

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. This can include canned scripts and email templates for fast response, as well as standard workflows for better productivity.

Service 52

Service Product Customers E-commerce 52

Martech

OCTOBER 19, 2022

What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Automation makes buying ads and selling ad inventory a simple process with low overhead.

Retail 113

Retail CTR Networking Campaign 113

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Objectives and Key Results 113

Objectives and Key Results Cross-sell Strategize Retail 113

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. The role of product marketing, perfectly summarized. The role of product marketing [5:30]. So you’re head of product marketing for Narvar. The role of product marketing [5:30].

Product 65

Product E-commerce Price Cross-sell 65

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. To get to the heart of what customers care about, conduct customer interviews and ask open-ended qualitative questions such as: When did you realize you needed a product like ours? Everyone is selling online; you’re competing in a digital mall with endless aisles. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. What you call “Products” and where you have them on your ecommerce site (i.e.,

UX 89

UX Manufacturing User Experience Cross-sell 89

Sales Pop!

MARCH 9, 2022

The eCommerce share of the total retail sales was an impressive 14% in 2019. By 2023, it is expected to have crossed the 20% mark. Set up a trading strategy and retail calendar. Implementing a retail calendar that captures events such as bank holidays , paydays, and seasons can help you plan sales-improving tactical promotions.

E-commerce 52

E-commerce Cross-sell Commission Retail 52

SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

GTM 94

GTM Cross-sell Territory Retail 94

PandaDoc

APRIL 30, 2024

Boost your sales team efficiency Simplify the sales document process and give your reps time back in their day to sell more. This gives you an alternative formula: Incremental sales = sales to group X – other sales Seasonal patterns can also affect sales, particularly in industries like retail.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Highspot

JULY 24, 2020

Leading retailers know that how you sell is just as important as what you sell. Whether it’s an eye-catching window display on Fifth Avenue or a sleek website, retailers know that presentation is critical to keeping shoppers coming back for more. Cross-sell Your Content. Curate Your Display.

Cross-sell 80

Cross-sell Retail High impact Territory 80

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game Cross-promotions in-game and on other channels. Growing e-commerce through games.

Gaming 107

Gaming E-commerce Cross-sell Sports 107

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. No longer limited by the options available in-store, KIND customers can customize their own boxes, try new products, and make changes anytime.

B2B 98

B2B Cross-sell Retail Up-sell 98

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

Highspot

DECEMBER 5, 2023

Here are six advantages of building a standardized sales process for your sales team: Improved productivity : Organized tasks lead to smarter use of time and resources. It involves identifying potential customers who might need your product or service. You can use this to showcase the value of your product or service.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Salesforce

JANUARY 3, 2024

According to the State of Sales report, cross-functional alignment is sales leaders’ #1 tactic for driving growth. Go on our Guided Tour to see how Sales Cloud boosts productivity at every stage of the sales cycle. Put another way: Who are the buyers who genuinely need your product right now? Take the free tour 1.

Retail 64

Retail Sales Objection handling Cross-sell 64

The 5% Institute

AUGUST 1, 2023

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Product and Service Innovation Innovation is the lifeblood of any successful business.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

JANUARY 26, 2017

Post-purchase emails should have a primary goal of improving the customer experience, whether it’s an order confirmation email to give shoppers peace of mind, a product information email to educate users on how to extract the most value out of their purchase or a replenishment reminder that gently encourages repeat purchases. Image Source.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Hubspot

JUNE 8, 2017

percent of total retail projections for that year. According to Retail Dive's Consumer Survey , 62 percent of consumers want to examine and try out items before buying. Researching products online is key, but most people enjoy the tactile experience of hunting for them and actually touching them.

E-commerce 77

E-commerce Cross-sell Retail Promote 77

Highspot

FEBRUARY 4, 2024

Guided selling. It tailors the buying experience using AI and extensive data, guiding customers as they compare products, understand pricing, and select add-ons while preventing the frustration and abandonment that often come from being overwhelmed by options. What is Guided Selling? How Does Guided Selling Work?

Sell 52

Sell Cross-sell B2C Manufacturing 52

Salesforce

APRIL 25, 2024

This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. Retail : A grocery shopper inadvertently buys expired food. They return the product to the store and are met with a hassle-free refund process, receiving double the money back plus a gift card.

Service 52

Service Customers E-commerce CRM 52

Salesforce

MAY 5, 2022

It’s more consistent with the service customers receive in your retail locations and other in-person interactions. Agents can also get a boost with upselling or cross-sell opportunities. They can “bring the product to the customer” visually. Remote support software is more than video support.

Appointment 97

Appointment Customers Cross-sell Retail 97

Salesforce

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. For others, like retailers, it’s ready-to-sell stock.

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. Retailers have already been harnessing the power of face recognition with tools like FaceMe to detect age, gender, facial expression, and head orientation. AI better understands user preferences and makes highly relevant product recommendations.

Cross-sell 62

Cross-sell Price Sales SQL 62