Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Sales 115

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — What is Sales Enablement?

Objectives and Key Results 241

Objectives and Key Results Cross-sell Sales Strategize 241

Hubspot

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Pull up a chair and stay awhile, I’m diving into that and more below. Strategic Plan. Strategic Plan Template. Pick the most salient points from your strategic plan and list or summarize them here.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. The chapter is “Understanding What Your Sales Manager Is Up Against” by Barry Trailer and Jim Dickie. According to Wikipedia - A sales process is an approach to selling a product or service.

Process 192

Process Sell Cross-sell Negotiate 192

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Increase cross-sell and upsell revenue by 25%. Take a tech company focused on early adopters.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. Working with the Existing Customer: A strategic farmer analyzes specific accounts, identifying opportunities to expand product or service lines within them.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. They set up meetings with Fortune 500 CIOs. Similar to most structures of a technical sales team.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 82

GTM Engineering Customers Cross-sell 82

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

FEBRUARY 24, 2025

Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures. It might be able to set up a basic version of AI-driven marketing, but will it produce breathtaking results out of the gate? Processing.

Objectives and Key Results 97

Objectives and Key Results Government Technology Technology 97

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Salesforce

FEBRUARY 19, 2025

AI can help free up your teams to focus on high-value activities that drive revenue growth and ultimately improve margins. This not only leads to a significant loss of productivity but also diverts resources from more strategic and high-value activities.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

Legal 52

Legal Contract Cross-sell Finance 52

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. Whichever you choose will be a strategic decision. What PLG Signals Can Sales Use to Sell Software? You can leverage them to come up with your own playbook to drive growth. It’s not fully self-serve.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Sales Hacker

FEBRUARY 20, 2023

Land and expand” is a selling tactic that starts with landing a small deal with a new account or organization. Through a strong relationship and proven results, that first deal turns into more sales and increased revenue as you continue to sell across the company. This is where land and expand, in practice, becomes more complex.

Cross-sell 114

Cross-sell Sell Territory Up-sell 114

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? The reasons why sales objections usually come up, is because of a lack of trust and desire. What Is Key & Strategic Account Management. In sales, there are opportunities to up sell, as well as cross selling.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Veloxy

MAY 3, 2022

Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency. Helps perfect your sales process in order to sell more.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Martech

OCTOBER 16, 2023

The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Keep these strategic points in mind as you develop your journey emails: Why should customers care about your email?

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 68

GTM Engineering Customers Cross-sell 68

Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.

GTM 121

GTM Growth Referrals Cross-sell 121

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. It’s how we target the “type of audience you can create made up of your existing customers” (again, that’s the official Facebook definition). Upselling and Cross-selling ( Image Source ). Website traffic.

Customers 133

Customers E-commerce Cross-sell Represent 133

ConversionXL

JANUARY 26, 2017

And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails. The Impact of Different Types of Follow-up Messaging. open rate, a 6.4%

Cross-sell 120

Cross-sell Retail Referrals Education 120

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. As you begin setting up your ABM strategy, you need to determine what makes an account a must-win. Integrated ABM: Flipping the Funnel. Build Winning ABM Infrastructure. Key Takeaways.

Cross-sell 122

Cross-sell Sell Education Lead generation 122

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 122

Cross-sell Price Account management Up-sell 122

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Hacker

APRIL 25, 2025

They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Relationships > Automation (now more than ever) Pick up the phone. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals. Be the quarterback of the deal.

Growth 71

Growth GTM Cross-sell Negotiate 71

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Tons of software came along to do that quite effectively in recent years.

Quota 164

Quota Sales Strategize Cross-sell 164

Sales Hacker

DECEMBER 17, 2024

I have no idea what episode we are currently on, but it’s getting up there. They’re signing the renewals, the cross-sell, up-sell. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. So you are number one.

GTM 100

GTM Engineering Electricity X-functional 100

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 134

B2B Cross-sell Pharmaceutical Account management 134

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. Why does MR function this way when used in theory?

Price 52

Price Manufacturing Cross-sell Up-sell 52

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

Martech

JANUARY 5, 2024

Personalized follow-ups based on the prospect’s previous interactions with content or product pages allow for a more nuanced approach. As with previous phases, this one is not about hard selling. Expand Expansion is about strategically growing your share of the customer’s wallet. It’s a delicate conversation.

Prospecting 124

Prospecting Customers Cross-sell Objectives and Key Results 124

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46