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Crossing The Chasm, Selling And Buying Process

Partners in Excellence

First, apologies to Geoffrey Moore and his seminal book Crossing The Chasm. Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our s’ Buying Processes. We try to design the process by answering the question “How should we sell?”

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Committed To Not Changing!

Partners in Excellence

We’ve got to align our selling process with the customer’s buying process. We’ve got to … But the chasm between knowing what we should be doing and actual execution is immense. Far too few cross it, though most intend to. Far too few cross it, though most intend to.

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The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton (Pod 536 + Video)

SaaStr

Find another SaaS company whose brand or product works together well with yours that sells to the same persona. Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? The Five Key Growth Levers. Pursue Diverse Revenue Models. Think of this as squeezing more juice from the same lemon.

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How to Cross the Disruption Chasm Using Revenue Intelligence

Gong.io

Now up: ‘strategy success’ based on a talk by Geoffrey Moore, author of “Crossing the Chasm” and investor at Wildcat Venture Partners. They focused on optimizing supply chain efficiencies and selling. Geoffrey reminded participants that the key to selling something disruptive is understanding technology buyers’ five personas.

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The New Sales Process

Partners in Excellence

Most of our “sales processes” are failing us. Second, we have outdated views of the sales process. Despite knowing the customer buying process is very squishy and wandering, we design our processes to be relatively rigid, rigid to the point of being highly scripted. As a result, they get lost.

Process 81
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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

5 tips to successfully cross the chasm to mass adoption. And the thing to understand is that the people who will buy a newly minted tool or resource are distinctly different from people who buy once the product is well-established. Then , leverage that success to sell to “early majority,” AKA pragmatists.

Growth 73
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Mastering the art and science of creative analytics

Martech

The myopic channel focus of media agencies Many would argue that the much-bemoaned chasm between media agencies and creatives in the major European and U.S. The myopic channel focus of media agencies Many would argue that the much-bemoaned chasm between media agencies and creatives in the major European and U.S.