Search Engine Land

JULY 8, 2024

It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. You can segment this report based on clicks, impressions and CTR. Currently, Google only supports product snippets for pages with one product. What does Google Search Console do?

CTR

SaaStr

FEBRUARY 7, 2025

Feature Announcement Fatigue is Real (and Measurable) Analysis across thousands of SaaS products revealed that after a company’s third feature announcement in a 30-day period, open rates drop by an average of 12% per additional announcement. The best performers now batch minor features into monthly roundups instead. What’s Next?

Campaign

Search Engine Land

JULY 25, 2024

It safeguards your online presence and reputation by: Keeping your brand front and center in search engines. Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads. Brand protection is your shield.

Click Through Rate

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority.

Closing

Martech

AUGUST 6, 2025

The language targeted scientists and engineers, but excluded non-technical audience members. Other business issues that affected our choices included understanding the highly customized sales process, the thin margins on oleochemical products and the company’s strategic growth through M&A.

Manufacturing

Martech

NOVEMBER 26, 2024

Robots.txt changes The robots.txt file is the first file that search engines look at when crawling your website. Every SEO should track changes to the robots.txt file, especially if it starts blocking search engines. On-page ranking elements On-page SEO elements refer to factors on your pages that users and search engines can see.

CTR

Search Engine Land

JULY 18, 2024

In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. The impact of generative AI on search volume and CTRs One of the most startling findings in Crowe’s article is that AI is increasing Google search volume, but organic listings aren’t benefiting from that increase.

Real Estate

Salesforce

MARCH 26, 2025

Commerce AI makes shopping more personal for your customers with product recommendations and personal shoppers. It learns from your customers’ shopping habits to create personalized experiences, showing them products they’re likely to buy and helping them find what they’re looking for. SMBs find this cost-effective.

Price

Martech

JUNE 16, 2025

Reverse-engineer is what made it resonate. ” Be specific: “What tactic improved your CTR last quarter?” Make social the final step, not the only one Your post should follow other touchpoints, such as a blog, webinar or product launch. Weak hooks die fast. Strong hooks get attention. Starting from scratch?

CTR

Martech

JULY 24, 2025

While there’s no single metric that YouTube uses to rank videos, these metrics all impact recommendations: Click-through rate (CTR): When your video is recommended, are viewers choosing to watch it or ignore it? YouTube can be a discovery engine for B2B. Watch time. Session duration. But only if you learn its language.

Click Through Rate

Salesforce

NOVEMBER 18, 2024

That’s why you need search engine optimization (SEO) to help people find you — instead of the other way around. When someone goes to a search engine (like Google, Bing, or Yahoo) and searches for something related to your startup, you want your website to show up at the top of the results. The best part? and 10.2%, respectively.

Objectives and Key Results

Salesforce

FEBRUARY 27, 2025

Brand managers focus on campaigns and product categories. Think Like an Engineer 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 2. Click-through rate (CTR) : Indicate ad effectiveness. Campaign managers analyze channels and creatives. Here’s How to Get Started.

Territory

SaaStr

JULY 28, 2025

Behind the Accelerating Shift SEO (Search Engine Optimization) we all know is optimizing websites to rank higher in search engine results pages, mainly on Google. GEO (Generative Engine Optimization) is the new practice of attempting to optimize content to be featured in ChatGPT, Claude, and Google’s AI Overviews.

Click Through Rate

ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR

Search Engine Land

SEPTEMBER 5, 2023

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

CTR

Search Engine Land

OCTOBER 11, 2023

Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general.

CTR

Search Engine Land

NOVEMBER 15, 2023

When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like” The feature served a carousel of products, all of which displayed a product title, image and company name. Why we care.

CTR

Search Engine Land

OCTOBER 19, 2023

However, Neeva was the first to implement this in a major public search engine by having it power its impressive and highly specific featured snippets. In other words, a search engine gives results to add to the prompt. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously.

CTR

Heinz Marketing

JULY 7, 2022

It’s the premier technical question board online, and 80% of software engineers visit Stack at least once weekly. Stack works to maintain the trust they’ve built with software engineers over the years and makes clear to its advertising customers that. This will be a two-part blog post. Stack Overflow.

CTR

ConversionXL

NOVEMBER 25, 2020

Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Click-through rate (CTR).

CTR

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

Click Through Rate

ConversionXL

NOVEMBER 22, 2022

Traffic from non-paid results on search engines. Traffic from paid search ads on search engines. Use ads analytics to view keywords and understand which products and messaging deliver success. Dig deeper into where this traffic is coming from to get a better idea of your targeting , messaging, and product focus.

CTR

Search Engine Land

MAY 5, 2023

Granted, you’ll rank for your brand name anyway, but what about all other questions, queries, and problems surrounding your product or service? A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile.

Trust

Search Engine Land

JUNE 12, 2024

Study overview Based on the data’s story, you might conclude the following: Search engines drive the most traffic, but you can’t generate any business results, so focus on marketing on sites with the most traffic and audience. You could argue that this type of SEO may not be needed for a product-led growth strategy.

CTR

ConversionXL

APRIL 27, 2017

But First… How Sites Usually Deal with Out of Stock Product Pages. The product is out of stock, but you don’t realize it until you’re ready to buy and check the fine print. Being redirected to a similar product without explanation. Imagine if it were a product you actually wanted. User Experience (UX).

Product

ConversionXL

MAY 14, 2019

There are four objectives to choose from: Brand awareness and reach; Product and brand consideration; Website traffic; Leads. Select this option to promote your products or services to ready-to-buy viewers. However, if you don’t have a lot of experience with Google Ads, a guided approach can simplify the process. Ad sequence.

Campaign

ConversionXL

JULY 22, 2021

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). The pages on your website can only be indexed if search engines can crawl them.

User Experience

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content?

CTR

Search Engine Land

JUNE 26, 2024

It’s important to note that Google and other search engines will likely ramp up efforts to improve their AI products over time. Once a search engine detects the similarity of content across all those different websites, it will categorize it as unoriginal. Think about it. AI cannot write based on experience.

CTR

Search Engine Land

NOVEMBER 18, 2022

This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). What worked in the short and long terms.

CTR

Hubspot

APRIL 6, 2021

great for brand and product awareness). With Facebook being a social media platform, most users are not actively looking to purchase products. Beyond that, you may also be able to reach more users and get a better clickthrough rate (CTR) through Facebook Ads. However, they do explore and share their interests on the platform.

CTR

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

CTR

ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR. So far so good.

CTR

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Structured data is a standardized format for organizing and labeling page content that helps search engines understand it more effectively. What is structured data? Schema Markup Validator.

Objectives and Key Results

Search Engine Land

OCTOBER 13, 2023

Dr. Adam Juda, Google’s Vice President of Product Management in Search Ads Quality Systems, explained at the federal antitrust trial: The highest bidder doesn’t automatically win the ad auction. This would decrease the overall value of Google’s product. Here’s everything you need to know. Conversion rate.

Price

Search Engine Land

MARCH 1, 2023

In-Game Ads – These ads appear within the game itself and can take various forms, such as billboards, product placement, or branded items within the game. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions.

Gaming