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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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How To Build the Email List of Your Dreams

Salesforce

Let’s break down the basics of email list building: why you should be doing it and how to get started. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. You can get started right away by sharing the value of your products or services.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Schedule consistent posting times across all platforms with tools like Buffer, ensuring a steady flow of updates for followers. Why is this important?

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A Complete Guide to YouTube Analytics

ConversionXL

Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Why does YouTube elevate AVD and CTR?

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. What follows are the steps we took to help our client with their negative PAA result. The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad.

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