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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter.

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6 B2B paid media platforms where you can advertise effectively

Martech

Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed. Can you capture leads on Reddit? Leverage lead generation ads : Capture user information directly in the feed, similar to LinkedIn.

B2B 87
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Focusing on a theme restricts your impressions to people searching for that theme & focused quality ads increase the likelihood of a click – These two factors combine to lift the CTR of the keywords you’re running. According to Google, a good CTR in the search network is one that is above 1%.

CTR 114
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Expand Your Network with Game-Changing Connections We’ve all heard it: Your network is your net worth. It’s a space to identify not just talent, but people who could become game-changing partners in your business strategy, and a space to align their teams better.

Closing 62
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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. Here is how my results looked at the end of my first set of campaigns: You might notice my click-through rate (your CTR measures the % of clicks from people in my market who have seen an ad and clicked it) for VPs of Ecommerce wasn’t too exciting.

Process 89
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Device-specific PPC: Why it still matters today

Search Engine Land

Let’s look at an active scenario I have tested on a lead generation campaign utilizing a max click bid strategy. We were overly confident about the site and creative, so we realized optimizing for more traffic would deliver more leads than optimizing specifically to more conversions. You needed a strong negative game to do it.

CTR 98
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Should You Optimize for Micro-Conversions?

ConversionXL

If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. This turns into a volume game.