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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action? But their customer bases couldn’t be more different. 70% of Monday.com’s customers aren’t in tech. Look at Monday.com vs Asana.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement.

GTM 83
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3 Ways Customer Service Is Like Home Design

Salesforce

Your business could be creating the same feelings in your customers with the experience you provide. Just as a well-designed foyer creates a welcoming feeling for guests, a thoughtful customer service experience creates positive associations with your business for customers. during Dreamforce 2021.

Service 98
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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Automatic workload planning.

Process 114
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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. electricity providers) Emotional : Enhancing well-being (e.g.,

Pitch 117
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Prioritizing Safety in Field Service Can Boost Your Bottom Line, Too

Salesforce

According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. The tools that businesses now have access to are helping them develop smarter strategies to keep their customers and workers safe.”. This can boost customer satisfaction scores.

Service 98