Search Engine Land

FEBRUARY 8, 2024

In this article, we’re going to clear it all up. Light buyers are consumers who make occasional or infrequent purchases of a particular product or service. So, showing up organically where your prospects conduct their research can increase the likelihood that you are searched for, recognized, and remembered when buying.

Service 129

Service Engineering Growth Trust 129

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Discount Pricing Strategy.

Price 88

Price Retail Construction Territory 88

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 105

Customers User Experience Referrals B2B 105

SaaStr

AUGUST 5, 2021

He shares some wisdom about using both bottom up and top down strategies and suggests some principles for mapping these out based on what business intelligence platform ThoughtSpot has done. Gatekeepers: These people are responsible for protecting the business that you’re seeking to sell to. How does the persona buy? .

Up-sell 102

Up-sell Sell Finance Price 102

Hubspot

FEBRUARY 9, 2022

If you are selling tickets to a concert, for instance, having a cheaper general admission ticket and a more expensive VIP treatment ticket would probably suit you best. This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire.

Price 77

Price Service Up-sell Start-ups 77

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. It typically involves gathering information from the customers who chose to do business with the company and those who chose not to. What did the customer think of our competitors?

Process 244

Process Objectives and Key Results Sales Up-sell 244

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Let’s dive in! Don’t brush off their objections like dandruff on your shoulder.

Price 52

Price Objectives and Key Results Negotiate Sales 52

Sales Nexus

JULY 20, 2021

As new industries cropped up, email marketing services changed. Almost 24 months into the pandemic, marketers and sellers continue to engage customers. Despite all odds, they continue to do email marketing services from home. That’s what a customer told me last week. Nothing Happens Until You Sell Something.

Service 97

Service Objectives and Key Results A/B testing Meeting 97

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? It’s a mix.

Contact 94

Contact Price B2B Growth 94

Salesforce

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

Service 52

Service Sports Promote CRM 52

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. Nor does it means flagrantly overriding the feedback signals you’re getting from your customers and charging ahead. Here are three examples. Problem Definition.

Process 213

Process Customers Objectives and Key Results Clients 213

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? A short, paid pilot is a great way for a customer to force a new vendor to prove themselves. You should stand behind your product and sign up for those until you have a real brand in the space. to grow deal size vs. blanket price increases.

Price 113

Price Contract Referrals B2B 113

Sales Coach Dew

MARCH 29, 2021

Learn to focus on clients who care about more than price. In relationship selling, we want to keep our clients happy. We don’t want to lose long-term relationships to a competitor who’s undercutting our prices. So, to keep our clients, we always need to win on pricing, right? Consider a fixed-price model.

Price 52

Price Sell Profit margin Appointment 52

Salesforce

APRIL 17, 2023

Create experiences that boost customer retention and lower costs Keep shoppers coming back by reimagining your brand loyalty program. retailers and brands should focus on keeping existing customers loyal rather than on the increasingly costly acquisition of new customers. Check it out The negative online growth in the U.S.

Retail 98

Retail Customers Price Territory 98

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is a link-building service? A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company.

Service 100

Service Price Engineering Niche 100

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. What PLG Signals Can Sales Use to Sell Software?

Cross-sell 94

Cross-sell Customers Pitch Drivers/motivators 94

Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

Price 96

Price Retail Profit margin Gaming 96

Sales Pop!

OCTOBER 31, 2023

As an entrepreneur, you want to pour your energy into your brilliant product and delighting customers. Read on to see why startup bookkeeping services are such an invaluable asset. Will it attract customers? What pricing is needed to be profitable? It’s a smart trade-off that sets your startup up for success.

Service 52

Service Finance Referrals Growth 52

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 65

Price Market share Up-sell Follow-up 65

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 117

Growth Pharmaceutical B2C Construction 117

Hubspot

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Price 65

Price Product Profit margin Manufacturing 65

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Customers 125

Customers Retail Cross-sell Campaign 125

Lead Fuze

AUGUST 19, 2021

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales call switches gears toward budget and pricing. Today we’re going to break down some pricing strategy examples and show why you should be discussing it early in your sales funnel.

Price 52

Price Clients Technique Service 52

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Not Segmenting Customers.

Price 81

Price Profit margin Sales Up-sell 81

Hubspot

JANUARY 26, 2022

While you’d think that drumming up business and converting clients is one of the biggest challenges they face, there’s a task that’s even more daunting… pricing your products and services. For others — specifically, those that offer services or non-physical products like software — pricing may be a bit more challenging.

Price 60

Price Entertainment Manufacturing Retail 60

Salesforce

OCTOBER 20, 2022

With all the wireless and telecom options out there, communications service providers know that staying competitive means giving customers a reason to stay loyal. Throw inflationary price hikes into the mix, and that makes customer retention even more critical. And now customers are looking at their options.

Customers 98

Customers Price Growth Networking 98

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 61

Price Profit margin Retail Up-sell 61

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Software with real and/or physical services attached has costs.

Price 130

Price Closing Up-sell Product 130

Hubspot

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy.

Promote 82

Promote Price Retail Profit margin 82

Hubspot

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. Can you see if they follow up?

Customers 63

Customers Pitch Price Trust 63

Salesforce

MAY 31, 2024

Free messaging apps like WhatsApp have taken away from wholesale telecoms’ core voice service business. Plus, data service has become increasingly commoditized. But with a myriad of potential offerings and rapidly changing market dynamics , this makes the selling process increasingly complex.

Negotiate 52

Negotiate Contract Price Networking 52

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. This way, you won’t have to segment new customers. The key takeaway?

Customers 135

Customers Price Strategize Cross-sell 135

The Sales Hunter

SEPTEMBER 3, 2013

Your customer doesn’t care about your price as much as you think. Customers don’t care as much as salespeople think they do because we, salespeople, tend to have far too many voices in our head telling us our price is too high. Customers aren’t looking at price as much as you think.

Price 95

Price Customers Consult Drivers/motivators 95

Salesforce

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in.

Customers 64

Customers Strategic partnership Engineering Price 64

Salesforce

JULY 23, 2021

Customer objections can be difficult for sales reps to handle, and many professionals get nervous when they find themselves facing one. However, objections communicate important and valuable information about customer concerns and needs. Customer objections can arise from anywhere. SIGN UP NOW.

Customers 98

Customers Price Sales Service 98

Spiro Technologies

MAY 8, 2024

And they get, “What do you want to do when you grow up?” It’s like, “Well, what do you want to sell?” On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Probably our oldest customer is Watkins.

Customers 59

Customers Manufacturing Up-sell Cross-sell 59