Partners in Excellence

JANUARY 20, 2025

At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. When we look at our approaches to selling, we can recognize too much of what we do and how we engage customers are represented by the first two points.

Customers 127

Customers High impact Technique Represent 127

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

SEPTEMBER 9, 2024

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. New Customers Acquired: 200. Prompt: How to calculate CAC?

Customers 111

Customers Commission Customer Relationship Management Retail 111

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Returning to your business case, what can you know about people who are potential customers of yours? Processing.

Customers 115

Customers Gaming Territory Technique 115

Cerebral Selling

FEBRUARY 23, 2025

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

Customers 130

Customers Objection handling Strategize Drivers/motivators 130

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

B2B 132

B2B Customers Objectives and Key Results Cross-sell 132

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

Customers 144

Customers B2C Service Clients 144

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 130

Customers A/B testing Click Through Rate Legal 130

Sales Pop!

NOVEMBER 8, 2024

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 244

Sales Technology Technology Conversion 244

Understanding the Sales Force

MAY 18, 2025

When I wrote Baseline Selling in 2005, only 10% of all salespeople were following a sales process. While 75% of the strongest salespeople are sales process compliant, the number drops to only 6% of the weakest salespeople. The stats represent salespeople who follow a sales process. The sales process is homegrown.

Process 75

Process CRM Pipeline Sales 75

SaaStr

MAY 5, 2025

Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? Because so many enterprise customers won’t buy from new start-ups without a pilot. Heres how: Risk Mitigation : Pilots allow customers to test your product in a controlled environment before committing to a full rollout.

Customers 99

Customers Contract Clients Trust 99

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

A/B testing 120

A/B testing Customers Education Growth 120

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers 103

Customers Sell Campaign Engineering 103

Sales Pop!

OCTOBER 30, 2024

For example, AI algorithms can process data to determine which parts of a podcast episode have the highest listener retention. Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail.

Objectives and Key Results 260

Objectives and Key Results Healthcare Education Sales 260

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Processing.

Customers 114

Customers Retail Price Technique 114

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 116

Customers A/B testing Click Through Rate Campaign 116

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 84

GTM Engineering Customers Cross-sell 84

Martech

SEPTEMBER 20, 2024

To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? Examine each process and redesign it for optimal efficiency. Then use AI strategically to improve each step in your most important processes. Where are the bottlenecks?

Profit margin 129

Profit margin Objectives and Key Results Strategize Legal 129

Sales Pop!

OCTOBER 24, 2024

So, hundreds of sales professionals from across the globe representing different verticals, roles and customer bases responded. Regarding the #1 tip, as you might guess, much focus on listening focused on how how doing it well dramatically increases your chances of learning, especially when the customer is talking. Makes sense.

Technique 245

Technique Represent Education Clients 245

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Anthony Cole Training

MAY 1, 2025

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

Clients 194

Clients Sell Promote Meeting 194

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. So, we marketers need to get on board. Produce the content they love. Who knows digital best?

B2B 135

B2B X-functional Cross-sell B2C 135

Salesforce

OCTOBER 2, 2024

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. This can help make customers feel special and boost long-term loyalty.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

AUGUST 14, 2024

Secondly, these unsubscribe requests should be processed within 48 hours. What’s important are the signals from customers when they engage with emails and what actions they take as a result. Acquisition: When customers make a purchase and join the list they receive a confirmation. Processing.

Campaign 121

Campaign Start-ups Follow-up Customers 121

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes.

Consult 130

Consult Technology Technology Represent 130

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Promote 117

Promote Trust Service Referrals 117

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.”

Technology 113

Technology Technology Start-ups Customers 113