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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 108
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 117
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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 105
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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

Retail 112
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A PPC marketer’s guide to retail media

Search Engine Land

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. What is retail media? Retail media is basically a type of paid search.

Retail 98
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Google Merchant Center: Using product data to boost your retail efforts

Search Engine Land

With these insights, you can make informed decisions for your online retail efforts. Shopping Insider Shopping Insider is a groundbreaking solution for retailers looking to enhance their business through the Google Merchant Center. The Merchant Center price insights table schema outlines how to integrate this data into BigQuery.

Retail 93
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The future of local marketing: Promote your business and convert customers for life

Martech

You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day. The post The future of local marketing: Promote your business and convert customers for life appeared first on MarTech.

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