Martech

FEBRUARY 28, 2023

But there’s a disconnect between corporate expectations and real, measurable marketing goals from digital transformation. Across industries, companies must bring business into the modern world by offering their customers positive digital experiences. Customers expect a frictionless digital experience.

Trust 103

Trust Technology Technology Negotiate 103

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” I went from a company of 100K employees to a 12-person startup company.

Sell 96

Sell Cross-sell Finance B2C 96

Search Engine Land

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape. Moreover, we tend to buy from the brands we know.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. In addition, their employee engagement scores improved from 73% to 84%. Try different sprint lengths.

Manufacturing 109

Manufacturing Promote Pipeline Technique 109

Salesforce

SEPTEMBER 23, 2022

But have you considered that your employees are in many ways your biggest customers? Customers are more loyal when they have superior experiences , and that’s also true for employees. Shouldn’t executives listen and respond to employees the same way they do with customers? It should be no different with employees.

Customers 98

Customers Strategize Growth Technology 98

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape. Moreover, we tend to buy from the brands we know.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Salesforce

MARCH 4, 2022

Companies want to deliver a seamless, connected, and personalized customer experience (CX). There are many pieces to CX, but the digital experience (DX) is key. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.

Customers 98

Customers Appointment Clients Trust 98

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? Get MarTech!

Consult 96

Consult Networking Prospecting Conversion 96

Martech

MARCH 28, 2024

Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Then marketers can easily send these AI drafts to a creative team at Media Shower who turn them into polished, professional marketing materials.

GTM 59

GTM Cross-sell Price Contact 59

Search Engine Land

APRIL 5, 2024

It stands out as a refreshingly unconventional business book that applies to business owners and employees alike. It is full of actionable insights, challenging entrepreneurs and employees alike to rethink the essentials for success. Dig deeper: 12½ emotional ingredients for SEO success

Drivers/motivators 122

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 122

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Specializing in a segment or platform that experiences a pullback or recession can threaten the survival of your agency.

Contract 104

Contract Clients Pitch Growth 104

Search Engine Land

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. A challenging digital marketing world. But let’s face it.

E-commerce 103

E-commerce Campaign Launch Advertising/ Marketing 103

Martech

DECEMBER 7, 2023

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” It is indeed a true augmented reality experience.

B2C 105

B2C Sports B2B Gaming 105

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Technology 82

Technology Technology Campaign Education 82

SaaStr

APRIL 20, 2024

Challenges in AI Implementation Companies experimenting with AI in customer support face challenges due to the limitations of current AI technology. The Role of AI in Marketing AI can enhance the customer experience by allowing marketers to own more of the customer journey and provide real-time product demonstrations.

Drivers/motivators 104

Drivers/motivators Growth Product Technology 104

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. This includes monitoring data centers, networks, endpoints, and employees. And for marketing teams, it means leveraging data to improve user experiences.

Trust 100

Trust Customers Healthcare Government 100

Salesforce

FEBRUARY 14, 2024

Tip #1: Create use cases personal to your organization At Autodesk, the journey through digital transformation has been all about speed. ” As such, start with AI implementation use cases that make a measurable difference for your employees. Looking to introduce AI to your organization? AI doesn't have to be challenging.

Trust 105

Trust Technology Technology Strategic planning 105

Martech

NOVEMBER 2, 2023

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Campaign 109

Campaign Launch Trust Technology 109

Salesforce

FEBRUARY 15, 2024

Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. Check out the data How are you using AI to create awesome retail experiences? During the 2023 holiday season, $199 billion of sales were influenced by AI.

Retail 92

Retail Promote Strategic planning Price 92

Search Engine Land

JANUARY 18, 2024

Just look at all the changes that happened in SEO in 2023 alone – not the least of which was Google’s Search Generative Experience, which can put SEO on its head again. Without technical SEO, creating the optimal user experience is impossible. for employees. And as we know, cheap SEO is a near-death experience.

Transportation 126

Transportation Sports User Experience Technology 126

Salesforce

NOVEMBER 15, 2021

Field service leaders must navigate changes in customer behavior and digital technologies to improve employee engagement and customer service. At Dreamforce 2021, thought leaders shared their perspective on what’s shaping the future of the field service experience in the “Transformational Trends in Field Service” session.

Service 98

Service Appointment Technology Technology 98

Salesforce

JUNE 21, 2022

The lesson was clear: change management in health should put employee experiences front and center no matter where they work. With the help of Salesforce, SmileDirectClub was able to unify its systems and launch game-changing video calling technology that improved both the customer and employee experience.

Healthcare 98

Healthcare Launch Manufacturing Technology 98

Salesforce

JULY 27, 2022

Changes to digital storefronts shouldn’t be a time-consuming bottleneck. A slow, complicated back-end experience can wreak havoc on your teams’ productivity — and your customer experience. A majority (61%) of digital leaders say they’re already offering installment payments like Buy Now, Pay Later (BNPL). The good news?

Retail 98

Retail B2C Territory Technology 98

Salesforce

SEPTEMBER 30, 2022

Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. “It On the flip side, 80% will abandon a brand after three bad experiences. Tip #1: Give service employees the full customer view. Excellent customer service can make shoppers merrier this season.

Service 98

Service Retail Customer Relationship Management Repeat business 98

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. We needed to update employee experience and introduce digital tools to enhance experience for customers.”.

E-commerce 127

E-commerce Customers CRM B2C 127

SaaStr

FEBRUARY 14, 2023

A rapid rise in remote work has led to broader talent pools and hiring options for companies and greater flexibility for employees. Defining IRL: Purpose-Led Experiences Through Moments That Matter IRL (in real life) has historically been associated with the gaming and VR industries. Employees want to have that connectivity.”

Growth 78

Growth Contract Gaming Meeting 78

Salesforce

MARCH 21, 2022

The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day.

Government 98

Government Technology Technology Trust 98

Martech

AUGUST 31, 2023

Reticle AI’s emotional categorization capabilities and Adelaide’s attention measurement tools help advertisers align creative messages with emotionally congruent digital content, resulting in better resonance and engagement. Nagarro ‘s Genome AI platform personalizes digital experiences for its customers.

Finance 110

Finance Drivers/motivators Campaign Technology 110

Martech

DECEMBER 16, 2022

Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally. We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc.

User Experience 86

User Experience Technology Technology CRM 86

Lead Fuze

MAY 26, 2023

Knowing how to select a digital marketing agency is crucial for businesses looking to expand their online presence and boost sales. It is essential to partner with a digital marketing agency that comprehends your individual requirements and can help you reach your objectives in this ever-changing field.

Objectives and Key Results 98

Objectives and Key Results Price Clients Follow-up 98

Search Engine Land

JUNE 27, 2023

Upskilling and reskilling, defined According to LinkedIn Learning : “When an employee undertakes learning to expand their existing skill set, that learning is known as upskilling. Employee reskilling involves learning new skills outside of the worker’s existing skillset. Why do 80% of PPC specialists need upskilling?

Referrals 94

Referrals Campaign Gaming Promote 94

Salesforce

AUGUST 19, 2021

More importantly, how do we create a positive experience that enables teams to deliver their best work? We’ve curated practical tips from leading executives about what you can do to make progress in an hour, a quarter, and a year – in this case, progress toward building a positive employee experience for your team. Get growing.

Finance 98

Finance Consult Technology Technology 98

Salesforce

JANUARY 23, 2024

And even after you’ve hired new employees, it takes time to get them up to speed. Wouldn’t it be great if you could bottle employee expertise so you and others can always easily access it? While tacit knowledge is gained through experience, it can also be passed along through mentoring. Knowledge retention. Cost savings.

Service 104

Service CRM Start-ups Customer Relationship Management 104

Smarter With Gartner

JULY 8, 2021

Technological trend: Augmented human experience. The augmented human experience refers to enhancing human capabilities and capacity with technology and science. It impacts how people move, perceive and interact in physical and digital spaces, as well as how they process, analyze and store information. What’s happening?

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Salesforce

JUNE 7, 2022

Today’s customers are different, too, expecting high levels of personalization and experience. In addition to being digitally savvy, they need to handle change with agility and they need highly developed emotional intelligence to navigate new relationships. For example, check out the disconnect when it comes to employee satisfaction.

Government 98

Government Trust Growth Technology 98

Martech

FEBRUARY 24, 2022

Trends like the hybrid work shift and the looming metaverse have cemented our digital reality while workforce and customer demands continue to escalate and create new challenges. businesses due to poor communication—or approximately $12,506 per employee every year. Deliver an exceptional employee experience with better communication.

Technology 97

Technology Technology Growth Follow-up 97

Salesforce

JANUARY 5, 2022

Among the common themes: the continued rise of remote work, an emphasis on employee experience, trusted and responsible enterprises, increased data security, and work automation through AI. Employee experience will take a lead in digital transformation plans — Mia Jordan , digital transformation executive, public sector.

Government 98

Government Trust Technology Technology 98