SaaStr

OCTOBER 25, 2024

It’s no surprise that sales cycle length is the biggest driver of optimism or negativity in the ecosystem. The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. This can destabilize your business and have a big impact on cash.

Go To Market 132

Go To Market Quota GTM Price 132

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

B2B 123

B2B GTM Drivers/motivators Legal 123

Force Management

NOVEMBER 30, 2023

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Strategies for growth and evolution should drive alignment across all your revenue teams. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. This alignment starts with the executive team.

Growth 167

Growth GTM Cross-sell Drivers/motivators 167

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 85

GTM Territory Pipeline Networking 85

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 108

GTM Drivers/motivators Legal Finance 108

SaaStr

NOVEMBER 4, 2021

While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” In equation form, Revenue Growth % + Profit Margin % > 40%. How Many SaaS Companies Meet The “Rule of 40”?

Drivers/motivators 126

Drivers/motivators Profit margin Non-Profits Inside sales 126

Martech

APRIL 30, 2025

Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? We need to measure and reward both perspective and innovation. And if not, AI will eat our lives.

B2B 112

B2B GTM Commission Strategize 112

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 85

GTM Territory Gaming Sales 85

Partners in Excellence

DECEMBER 31, 2024

We have endless metrics around every aspect of our GTM performance. We thought we might be losing revenue growth opportunities by being too restrictive. Too often, we haven’t taken the time to deeply understand the key drivers to our business. Once we got that wired in, we stopped tracking it.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 98

GTM Drivers/motivators Legal Finance 98

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven.

GTM 62

GTM Gambling Pipeline Strategize 62

SaaStr

OCTOBER 1, 2024

They had a healthy self-service motion, but growth was flattening. Each of these companies had different GTM motions. Planning season can be tricky, and there’s sometimes healthy debate on where growth will come from as everyone is pushing to reach a specific growth number year over year. Now, she’s the CMO at Datadog.

GTM 114

GTM Pipeline Drivers/motivators Growth 114

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 91

GTM Quota Drivers/motivators Sales 91

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund hosted an inaugural event called The GTM Workshop x Founders this week (some photos here ).

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve Bets: Three experiments designed to unlock future growth beyond the current year.

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

Sales Hacker

DECEMBER 22, 2023

GTM Leader Perspectives Highlighting 25 GTM perspectives on what is working and career advice “What’s one tactic or strategy that’s working for you?” Not doing things that don’t come from the right motive. Growth is the only thing that matters. Want to beat your competitors? But beating up your competitors?

GTM 109

GTM Construction Consult Promote 109

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized.

Product 100

Product Growth GTM Hospitality 100

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. I will share some of our own experiences and best practices to help establish aligned incentives, and orchestrate your teams effectively to foster customer-led growth. This is no different.

GTM 59

GTM Growth Customers X-functional 59

Sales Hacker

JUNE 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This has real implications for founders: You need to build GTM traction earlier. for digital companies.

GTM 86

GTM Drivers/motivators Growth Go To Market 86

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? Lets explore four pillars of GTM ops excellence: 1.

GTM 52

GTM Cross-sell Pipeline CRM 52

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

Sales Hacker

AUGUST 7, 2023

Links and Resources Justin’s Linkedin: [link] Justin’s Twitter: [link] Justin Welsh’s Website: [link] The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 80

GTM Drivers/motivators Strategize Growth 80

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 98

Growth Product Cold Call Process 98

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

ConversionXL

SEPTEMBER 20, 2018

A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? Timing your growth.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Martech

FEBRUARY 7, 2025

Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success. Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy.

GTM 75

GTM B2B Drivers/motivators Manufacturing 75

Sales Hacker

JULY 23, 2024

While at ServiceNow, he built and led a team of 230 people across the globe, during thecompany’s growth from from $1 billion to over $4 billion in revenue. He is also a growth stage investor with the GTMfund. How to motivate and guide reps who are facing a challenging selling environment. and ServiceNow.

GTM 73

GTM Construction Networking Contact 73

SaaStr

MAY 22, 2022

SaaStr 556: 7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. Co-Founder Lloyed Lobo. Top Videos This Week: 1.

GTM 120

GTM Drivers/motivators Engineering Growth 120

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. This goes to show that efficiency is what gives you the ability to double your growth.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 117

B2B GTM Cross-sell Cold Call 117

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Often, leaders struggle to choose between increasing the runway for their companies and pursuing growth. Unlock non-linear growth by leveraging partnerships. But why not both? .

Growth 19

Growth GTM Non-Profits Cross-sell 19

SaaStr

NOVEMBER 15, 2022

For many, it’s proven to be a year of growth and resiliency. However, it’s growing more apparent in recent years that this monolith does not accurately measure every company’s growth and efficiency. These two drivers influence varying metrics in different ways that don’t necessarily negatively impact cloud business outcomes.

Drivers/motivators 108

Drivers/motivators GTM Contract Growth 108

Martech

AUGUST 10, 2021

A solution like Toluna’s puts brands back in the driver’s seat and draws on the biggest advantage gained by instant communication — time. GTM is not demand generation. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. Read more here.

GTM 112

GTM Drivers/motivators Technology Technology 112