Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Heinz Marketing

MARCH 6, 2024

How do campaigns and marketing programs get produced and launched? I wrote the prompt this way because it pulls in key stakeholders we would typically see. The purpose is to outline campaign goals, target audience, budget, timelines, and key performance indicators (KPIs). Use tools like collaborative whiteboards (e.g.,

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

SaaStr

MAY 26, 2023

While all of these functions are necessary, they are secondary and serve every leader’s main objective, as described by Robinson: “Your job is to make the company win.” Therefore, any successful feature you launch will generate more subfeatures and additional investment that seem obvious after the fact.

Drivers/motivators 97

Drivers/motivators Objectives and Key Results Engineering Launch 97

Salesforce

DECEMBER 12, 2024

How to create your own employee bonus program Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale. Retention bonus: A retention bonus is paid to key employees during critical business cycles in order to retain their services.

Non-Profits 96

Non-Profits Objectives and Key Results Commission Territory 96

Martech

MARCH 22, 2022

3 drivers of email marketing’s evolution. 3 drivers of email marketing’s evolution. Dashboards control nearly every process relating to email, from acquisition to message creation, launch timing and optimization, and from list management and quality enhancement to reporting. Personalization delivers better results.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

Partners in Excellence

MAY 26, 2023

I’m close to launching the first several programs.) It talked about how it could help sellers think about the differing business drivers and challenges for each role in the buying group, suggesting the way a seller would talk to a CFO about issues would be specific to their role. VP of Product Development (You): Good morning!

Pitch 127

Pitch Manufacturing Objectives and Key Results Launch 127

ConversionXL

JANUARY 14, 2020

Even with a team of writers, you couldn’t create enough high-quality content to yield big results. In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. In fact, new product features are the most underrated driver of SEO growth for large sites.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. Step 1: Use customer interviews for an objective and qualitative view of the market. They developed features with their specific audience in mind.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Search Engine Land

SEPTEMBER 15, 2023

You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. You also risk losing revenue if you launch marketing campaigns without understanding your target audience. The key is to post consistently, and to consistently provide value.

Objectives and Key Results 131

Objectives and Key Results Campaign Launch Follow-up 131

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Helpful content : Updates released to make search results useful and relevant. That means your content must be relevant to their query.

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. It had a 0.6% as of August 2021. Brave Search.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

JANUARY 18, 2022

Refine Labs CEO, Chris Walker, summed this up perfectly in an appearance on UserGems’ “ The First 100 Days ” podcast: “The reality is buyers trust their peers way more than the results they get. They know that the vendor’s blog isn’t objective. They talk to somebody that they trust more than the results they get in Google.”.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. If businesses rely on data to promote revenue and innovation, data that is old, corrupt, incorrect, or invalid has the potential to significantly distort your results. The more you ignore the issue, the larger it will get. . Conclusion.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

A Sales Guy

MAY 7, 2013

You launched a new commission structure and sales isn’t happy, but you think they are. Acknowledge the impact to the team when things don’t happen like they are supposed to, when the results were not were expected or if initiatives are being re-prioritized. How would you know if the compensation plan is motivating?

Territory 128

Territory Commission Objectives and Key Results B2B 128

Hubspot

MAY 6, 2020

There are many factors that can contribute to the success of an entrepreneur as they launch, operate, and scale their business. These factors can include the timing of their business launch, how competitive their market is, the reliability of their supply chain, the amount of capital they are able to obtain, and the current economic climate.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Referrals Launch 98

PandaDoc

MAY 9, 2024

Launching a new product can necessitate an overnight shift in objectives and strategy, which often damages morale and causes high staff turnover. Key takeaways: Spiffs are a great way to reward staff for their hard work. What is a spiff in sales A spiff in sales means a strategy for motivating teams.

Drivers/motivators 52

Drivers/motivators Commission Objectives and Key Results Launch 52

Hubspot

DECEMBER 29, 2021

Incentives are natural motivators — and sometimes, some "natural motivation" is exactly what your salespeople need to perform to the best of their abilities. Incentive compensation plans often provide an effective avenue for sales leadership to motivate their teams and encourage overperformance. Let's dive in.

Objectives and Key Results 89

Objectives and Key Results Commission Non-Profits Quota 89

Hubspot

JANUARY 16, 2018

A sprint typically lasts one to two weeks and has a specific objective. Every sprint starts with a two- to four-hour planning meeting to decide on the sprint goal (which must be summed up in one sentence) and break down that objective into discrete tasks or milestones. Product updates and launches. Short-term goals.

Objectives and Key Results 101

Objectives and Key Results CRM Sales Quota 101

ConversionXL

SEPTEMBER 9, 2021

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . You can capture more money upfront, lower churn, and increase user motivation all by experimenting in these two areas.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. The problems they need to resolve What motivates them to engage with your brand, product, service, or content Their interests. Audience data. Source ). Close the deal.

Objectives and Key Results 139

Objectives and Key Results Contact Follow-up Prospecting 139

Martech

DECEMBER 15, 2022

A recent test for my agency’s client, Cannadips, found the right approach based on our key success metric: placed orders. My MarTech colleague Ryan Phelan is not a fan because they can run amok if they’re designed poorly or launched indiscriminately. Test results. Keep reading to discover how.). Time on page.

Objectives and Key Results 103

Objectives and Key Results Cross-sell A/B testing Promote 103

ClickFunnels

SEPTEMBER 29, 2022

For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada. Only in 2006, two years after the launch did Facebook open to the general public. You launch it and hope that it works.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Gong.io

OCTOBER 29, 2019

Why do so many sales messaging launches fail? 9 Steps to Effectively Launch New Sales Messaging . . Whether that’s handling objections from cold prospects, or selling more licenses to an existing customer , there are a predictable set of conversations all your sellers experience. An overload of product information. .

Objectives and Key Results 81

Objectives and Key Results Launch Sales Drivers/motivators 81

Sales Hacker

NOVEMBER 26, 2019

The Modern Sales Mindset and How It Impacts Results. The key to successful prospecting is consistency in the fundamentals. Defusing Objections. Ever get tongue-tied when prospects raise objections? Josh Braun knows a thing or two about handling objections. Wednesday, December 11: Closing the Deal & Beyond.

Gaming 127

Gaming Objectives and Key Results Sales Up-sell 127

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Before launching company-wide, check that your automation works as planned, and that it works for the people who will use it.

Service 97

Service Process Customers Cross-sell 97

Sales Hacker

APRIL 24, 2019

Objection Island. Objection Island. It not only provides a great field for practicing rapid fire objection response, but allows team members to hear ideas, engage in peer coaching, and shake off some nerves through a shared experience. Each time, the objection and response must be unique. Learning is Listening.

Objectives and Key Results 103

Objectives and Key Results Sales Gaming Follow-up 103

ConversionXL

FEBRUARY 3, 2022

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Your objective is a high-level qualitative goal, like increasing monthly active users or growing referrals. Measure the results and key metrics.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 14, 2023

At the same time, we witnessed an upsurge in Performance Max adoption, GA4 updates, the launch of Transparency Center, and the rise of Generative AI. Customizing ads for specific platforms is key to maximizing the impact of cross-platform advertising efforts. Actively monitor and refine your PMax campaigns to achieve the best results.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

JUNE 16, 2015

So which tool [inaudible 00:11:11] for that, really wants to kind of define their objectives, strategy and culture, then really do a good job of evaluating the tools from where is this JavaScript on this source code? Where do you cut out the soft launch. First of all, understanding site variance versus true AB testing results.

Objectives and Key Results 102

Objectives and Key Results Launch Gate keeper Drivers/motivators 102

Hubspot

MARCH 19, 2022

Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible.

Objectives and Key Results 93

Objectives and Key Results Cold Call Quota Sales 93

SaaStr

OCTOBER 30, 2021

Four years ago, after launching and failing my first startup I realized I had a lot to learn. I decided to hunt for a job, somewhere I could learn and grow so I could launch another company again. I wanted to learn a lot quickly, work with brilliant and motivated people, and make a meaningful contribution to the company.

Closing 112

Closing E-commerce Customers Quota 112