PandaDoc

DECEMBER 19, 2022

Whatever your B2B niche, the landscape is changing fast with companies going through M&As, purchasing decision-makers getting promoted or leaving the company, and new projects being kicked off all the time. These buyers seek insights and assistance when making specialized decisions on their actions involving your business niche.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Hubspot

FEBRUARY 26, 2018

Develop a Niche. Pick up the phone a few days later and ask for a referral. Develop a niche. Find your niche and become an expert. Redfin will send you motivated buyers in exchange for 30% of the commission. How to Get Real Estate Leads. Build Partnerships. Throw a Housewarming Party. Become a Restaurant Regular.

Real Estate 101

Real Estate Niche Commission Education 101

Lead Fuze

MAY 26, 2023

Acquiring clients through personal connections is another crucial aspect of starting a digital marketing agency with no money; offering discounted rates or pro bono work can help establish relationships while leveraging personal connections for referrals. Eager to learn more tips for launching your digital marketing agency?

Referrals 98

Referrals Price Clients Networking 98

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Email marketing, push alerts, brand app, content marketing, events, sales, personalized communications, and reminders; Referrals. Your goals should be motivating, rewarding, achievable, and accountable.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

MAY 26, 2023

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. This will help you identify gaps in the market that can be filled with your unique services tailored for your niche audience. How Are Social Media Companies Run?

Niche 98

Niche Finance Negotiate Technique 98

SaaStr

NOVEMBER 4, 2022

Partnerships make it easier to enter new markets and different niches. Helping your partner sell their own product quickly will always win over sales commissions as the motivation to sell your product. . It intentionally excluded R&D costs, understanding that it’s an investment for the future. Enabling isn’t a one-time exercise.

Growth 19

Growth GTM Cross-sell Non-Profits 19

Hubspot

MAY 30, 2014

The Dropbox product created a heap of referral signups because people wanted to get more space. What would your users want in return for referrals? Lesson: Be everywhere in your niche. A mobile app that connects you with a driver within minutes.). This helped Dropbox increase their signups by 60%. Source: Dropbox ).

Real Estate 78

Real Estate Referrals Growth Entertainment 78

Hubspot

MARCH 6, 2017

Influencers are specialists in their particular niches, and have established a high level of trust and two-way communication with their follower bases. For brands, celebrity-driven campaigns are much more about grabbing the attention of a wide audience than tapping into a very specific niche. 10 Influencer Marketing Examples.

Campaign 78

Campaign Niche Promote Follow-up 78

Hubspot

NOVEMBER 11, 2020

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Authority in your online niche (based on number of inbound links ). Traffic Referral Source. Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ).

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Hubspot

JANUARY 12, 2015

It’s a great book about human motivation and human behavior. Sites that generated tons of referral traffic and a barrage of retweets didn''t end up generating MQLs for us at all. We were very pleased with the guest posts on the larger sites because we saw the referral traffic in our analytics.

Referrals 78

Referrals Niche Conversion Start-ups 78

ConversionXL

AUGUST 11, 2021

The problems they need to resolve What motivates them to engage with your brand, product, service, or content Their interests. To uncover audience problems and motivations, call on your brand market research or customer service data. This gives sponsors a clear idea if what they offer directly appeals to your consumers. Source ).

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Outreach

MARCH 9, 2020

Back in 2018, a few motivated salespeople at Outreach broke into an unlikely niche: the sports ticketing market. Ken and Brooke walk you through: Collecting contacts, referrals, and quotes from current customers in similar verticals.

Sell 59

Sell Sports Niche Referrals 59

ConversionXL

NOVEMBER 29, 2018

Kumar suggests that a 2–5% conversion rate is a reasonable balance; the more niche the market, the higher you should peg your target conversion rate. A freemium approach, like Canva’s, may motivate users to try an alternative solution. Free trials use urgency to motivate a purchase. You’re displacing an archaic system.

Customers 119

Customers Cross-sell Referrals Networking 119

PandaDoc

SEPTEMBER 19, 2023

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. A vertical market is a set of suppliers and their customers, focused on a specific and narrow niche, industry, or specialized market spanning multiple industries.

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

JULY 27, 2018

What would your niche be? According to an UpWork study , the biggest drivers to freelance are flexibility, freedom, and earning potential, and the biggest barriers are income predictability, finding work, and benefits. If these things are motivating or demotivating you, you’re not alone. Establish authority in your niche.

Clients 101

Clients Price Networking Referrals 101

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). Google doesn't report its impact under clear line items but splits reporting over multiple sources or includes it in nondescript referrers and many other touchpoints.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Hubspot

MARCH 23, 2018

As a seller, you can pull this powerful string through referrals, testimonials, and influencer marketing. Find one for your niche and implement accordingly. Perform the easy ones first to establish a string of successes that will give you the momentum, confidence, and motivation you need to beat more challenging goals later on.

Sports 101

Sports Sales Prospecting Up-sell 101

PandaDoc

AUGUST 22, 2024

Remember, the SaaS niche is highly competitive (as a SaaS company with tens of thousands of clients, PandaDoc knows this firsthand), and you need an advantage to take the lead in it. Build predictable sales pipelines Constructing a reliable sales pipeline hinges on three aspects: referrals, marketing campaigns, and targeted prospects.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Hubspot

NOVEMBER 22, 2024

It can also lead to more opportunities and referrals (which equals more money, cha-ching). You may (or may not) choose a niche. As you gain experience, you may decide to specialize in a particular niche or area of expertise. This is often the most significant milestone you’ll experience as a freelancer.

Objectives and Key Results 36

Objectives and Key Results Niche Clients Growth 36

Hubspot

JULY 26, 2016

Learn to ask smart qualifying questions that help you understand your prospective client's motivations, goals, challenges, and resources. 5) Narrow your sights on a niche. If the answer is "yes," you may already be on your way to becoming a niche agency. At any point in the qualification process, don't be afraid to be picky.

Clients 53

Clients Niche Contract Pitch 53

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Second, a PNG would’ve made the pseudo-infographic embeddable on other sites to help earn even more links and referral traffic. For users, there’s little motivation to spend time reading the article.

Technique 125

Technique Promote Presentation Education 125

PandaDoc

SEPTEMBER 2, 2020

So what’s the motivated B2B seller to do? If you ask any veteran Salesperson or Sales Manager the importance of leveraging relationships including referrals and references, you will hear this has been central to selling for decades. The Ambition Blog profiles the latest strategies for sales team coaching, measurement, and motivation.

Sales 98

Sales Technique Non-Profits Cold Call 98

Lead Fuze

SEPTEMBER 30, 2021

In order to attract them you need to fully understand who you are targeting and what keeps them motivated. In addition, these efforts for creating a memorable branding would help them attract referral clients. . The first thing an accountant has to set is their niche. Conferences (related to their niche). Source pixel.

Lead generation 52

Lead generation Niche Objectives and Key Results Strategic partnership 52

Hubspot

APRIL 25, 2023

Experienced Hire Recruiting Consulting firms frequently hire professionals with niche expertise or vast experience. Instead, get a referral by networking with other consultants at your target firm. You can send in your formal application once you’ve gotten a referral. However, this is the most difficult way to get in.

Consult 78

Consult Hospitality Healthcare Management Consulting 78

SaaStr

NOVEMBER 19, 2019

Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. It seems like your market size is very small since you’re very niche. I sometimes call it a niche market. As Nancy reminds me, it’s really not so niche.

Closing 71

Closing Customers Niche Cross-sell 71

Lead Fuze

JUNE 26, 2023

From identifying prospective clients in your niche market to building credibility through inbound marketing and webinars, you’ll learn how to set up a strong foundation for your new endeavor. But seriously, it’s important to understand your niche and the specific needs of businesses within it.

Niche 52

Niche Legal Clients Price 52

The Lost Book of Sales

MARCH 5, 2024

A robust account development strategy will protect your customers from competitors' advances and leverage your accounts for referrals and new sales opportunities. Neglecting existing accounts can lead to your competitors snatching away your business.

Clients 52

Clients Niche Presentation Up-sell 52

Hubspot

JUNE 20, 2016

But for the sake of full transparency, the former option was fueled by the motivation to get off of my parents' couch as quickly as possible. And that referral can make all the difference. While employee referrals make up only 7% of applications, Jobvite estimates they account for 40% of all hires.

Niche 53

Niche Referrals Teamwork Start-ups 53

ConversionXL

NOVEMBER 17, 2022

direct, referral, organic, paid, social, email, etc.). In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. Traffic by source. by smartphone, tablet, or desktop).

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Lead Fuze

DECEMBER 31, 2021

A successful customer profile is one that includes the company size, industry they are in and what motivates them to buy your product. Generally speaking, if you are working in a new field or niche then starting with the “ideal” customer will be more valuable than making them after developing your product. Most referrals.

Customers 52

Customers Commission Drivers/motivators Up-sell 52

SalesHandy

AUGUST 22, 2022

You can use SEO tools like SEMrush or Ahrefs to explore broad topics relevant to your niche. Get Referrals Through Your Existing Customers. Don’t underestimate the power of a good referral! You can come up with a ‘rewards referral program’ to request referrals from your customers.

Lead generation 52

Lead generation Technique Follow-up Objectives and Key Results 52

Heinz Marketing

NOVEMBER 20, 2017

When I say channel partners, I mean, referral partners, resellers, MSPs, a ton of technology companies out there. On the one hand, it represents a virtual, motivated sales team that is completely commission-based, is completely incentivized to go out and bring new deals to you. ” Scott Salkin: Yeah.

Pipeline 56

Pipeline Sales Technology Technology 56

SaaStr

MARCH 25, 2025

This hands-on approach has been a key driver of Toasts growth, and its a lesson for any SaaS company targeting SMBs or other high-touch markets. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations.

Conversion 69

Conversion Territory Referrals Inside sales 69

ConversionXL

MAY 27, 2020

There’s also a chance for referral traffic and leads. Other than having a great piece of content that looks good on your website or blog, linkable assets carry other benefits: High-quality content can help you establish authority in your niche. This is especially true in highly competitive niches. Cons of images.

B2B 142

B2B Niche Pitch Follow-up 142

ConversionXL

FEBRUARY 12, 2019

When it comes to increasing repeat purchases, cohort analysis provides three key insights: The post-purchase behavior is directly influenced by the initial experience , so the motivation for the first order—incentive, timing, product, exposure—is a strong unifying factor for the cohort. By month of first order. By campaign of first order.

Non-Profits 126

Non-Profits Niche Referrals Campaign 126

ConversionXL

NOVEMBER 13, 2019

Wolf has given every team member a niche to own: Talia Wolf, GetUplift : “Their job is to learn, read, experiment, and research the field and test it on their own clients. ” Ultimately, scaling requires greater financial stability—something referrals alone won’t bring you. Marketing an agency that’s lived off referrals.

Referrals 110

Referrals Clients Networking Start-ups 110

Search Engine Land

JULY 1, 2024

It’s moving beyond sending authority and engagement signals to capture SERP real estate; it’s better to leverage social media to create demand that will be captured via referral traffic and organic searches on Google. Use a mix of popular and niche hashtags to reach a wider audience. What are their interests?

Niche 106

Niche Engineering Strategize Follow-up 106