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SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring VP Product Kurt Smith (Video)

SaaStr

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

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What Do Uber Drivers And SDRs Have In Common?

Partners in Excellence

What do Uber drivers and SDRs have in common? Even though Uber tries very hard to create a great customer experience, the majority of it is influenced by the drivers. There are a number of other benefits to leveraging autonomous vehicles, including some powerful financial reporting/EBITDA benefits–which influence share price.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

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The First Rule of Relationship Selling? Don’t Sell

Salesforce

That’s how relationship selling works. Get started 4 tips that support relationship selling The goal of relationship selling is to create the feelings that build trust. Customers aren’t interested in what you’re selling, but the result of what you’re selling. What’s their individual motive?

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How To Sell Anything – A Practical Guide To Better Sales

ClickFunnels

The post How To Sell Anything – A Practical Guide To Better Sales appeared first on ClickFunnels. Jordan Belfort and his blockbuster movie, The Wolf of Wallstreet, popularized the idea of being able to sell anything to anyone, a la “sell me this pen.”. Who is the target market that you’re selling to? Impossible, right?

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6 Lessons Learned from A Year of Pandemic Selling

Cerebral Selling

365 days after the release of Sell The Way You Buy , here are some of my key sales lessons learned from a year of pandemic selling. Value is a subjective feeling that can vary wildly in different selling situations. And these feelings are the TRUE driver of buying behavior. Related article: Sell More by losing Faster .

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