Martech

NOVEMBER 19, 2024

Organizations implement systems and processes to make purchases logical In B2B, endless spreadsheets, scorecards and analytics assess the cost and benefits of products and evaluate the vendors themselves. In B2B, the emotional drivers are very different, with fear of making the wrong decision a major factor.

B2C 129

B2C B2B Drivers/motivators Campaign 129

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion.

GTM 113

GTM Product Go To Market Drivers/motivators 113

Martech

JULY 17, 2024

Specifically, 83% of consumers are likely to purchase from a brand’s message that highlights the exact products they recently browsed for. The Impact of Personalized Offers Financial incentives, while still effective, are not the sole drivers of consumer engagement.

E-commerce 114

E-commerce Drivers/motivators Networking Technology 114

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. You can learn from other business models requiring monthly payments, like car insurance for different types of drivers , to see what you could carry over to your business.

Drivers/motivators 199

Drivers/motivators Consult Sales Service 199

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Heinz Marketing

SEPTEMBER 10, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. They are less motivated to try and more likely to leave. They are more motivated, creative, committed and caring. Encourage open communication.

B2B 107

B2B Drivers/motivators Healthcare Promote 107

Martech

AUGUST 23, 2024

The pillars of employee engagement These insights align with research from Gallup that revealed the five key drivers of employee engagement and their importance in building a strong employee experience. Of all the drivers from Gallup’s research, the outsized importance of managers surprised me.

Customers 125

Customers Drivers/motivators Teamwork Retail 125

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 129

B2B Non-Profits CTR Click Through Rate 129

Martech

JULY 25, 2024

Urgency through scarcity This can drive demand by making products or services appear more desirable. Limited editions, countdown timers and stock levels on product pages create a sense of urgency, encouraging quicker decision-making. Aim to guide consumers towards beneficial choices without coercion.

Drivers/motivators 129

Drivers/motivators Technique Price Trust 129

Martech

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 114

Cross-sell Drivers/motivators Strategize Promote 114

Search Engine Land

SEPTEMBER 9, 2024

Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors. Earn points for purchases : Starbucks’ app rewards customers with points for purchases, which can later be redeemed for products. Processing.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Search Engine Land

JULY 17, 2024

Specifically, 83% of consumers are likely to purchase from a brand’s message that highlights the exact products they recently browsed for. The Impact of Personalized Offers Financial incentives, while still effective, are not the sole drivers of consumer engagement.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Martech

JULY 31, 2024

The drivers of customer satisfaction SaaSletter’s research on Drivers of Customer Satisfaction + Category Leadership surveyed 4,222 software companies. Product direction. All other indicators aside, customer sat is the pulse of the relationship, of your current and future profitability, What’s driving these customers?

B2B 129

B2B Customers Drivers/motivators Referrals 129

Salesforce

MARCH 31, 2025

Sales motivation can make the difference between a company growing or stagnating. It’s the job of sales leaders to keep their teams motivated during the good times and the bad. So what’s the best way to provide sales motivation to your team? Learn more 1. Do they like a financial bonus or reward?

Drivers/motivators 64

Drivers/motivators Quota Territory E-commerce 64

Heinz Marketing

MAY 15, 2025

An Ideal Customer Profile (ICP) defines the type of company that would benefit most from your product or service and is most likely to buy and succeed with it. Product and CS teams use them to ensure the company builds and supports the right customers for long-term value. Sales uses them to prioritize outreach and qualification.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. A Reminder How Important Going Multi-Product Is.

Drivers/motivators 106

Drivers/motivators Contract B2B Growth 106

Iannarino

APRIL 28, 2023

Without a strong sales team , it doesn’t matter how great your company’s product or service is. Sales teams are consistently some of the strongest drivers of revenue growth , customer retention, business growth, and even brand reputation. Sales is the lifeblood of any organization.

Drivers/motivators 268

Drivers/motivators Growth Sales Service 268

RingDNA

MAY 8, 2025

What follows is a curated set of 25 motivational sales quotes, insights that cut through the noise and speak to what drives revenue. That’s how you turn process into performance.” — Paul Butterfield, Revenue Flywheel Group “If you want to win, stop whining about your product and your pricing.

Drivers/motivators 62

Drivers/motivators Cold Call Sales Up-sell 62

Martech

OCTOBER 8, 2024

I created this method to derive more reliable insights about our customers — not just which subject lines get more opens in a single test but what motivates them to act. The campaign goal We wanted to persuade more people to view and order their personalized products. I also asked Chad to list the benefits of my client’s products.

A/B testing 133

A/B testing Drivers/motivators Campaign Clients 133

Sales Pop!

FEBRUARY 6, 2024

While working from the comfort of one’s home offers unprecedented flexibility, it also demands more self-discipline and organization to maintain productivity. Setting Up a Productive Workspace Creating the Right Environment The first step in maximizing productivity is creating an environment that fosters focus and efficiency.

Product 162

Product Drivers/motivators Technology Technology 162

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Drivers/motivators 141

Drivers/motivators B2B Start-ups Trust 141

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

B2B 112

B2B Growth Customers Drivers/motivators 112

Sales Pop!

SEPTEMBER 2, 2021

Running errands, picking up, and delivering products for others can be a lucrative side business. Along with your studies, you may become an Uber driver or offer local transportation services (pick & drop to offices, schools, etc.). Create Motivational Apps For Multiple Users. Provide Delivery And Errand Services.

Transportation 240

Transportation Drivers/motivators Networking Commission 240

SalesPop

SEPTEMBER 9, 2024

I have collated here 101 motivational quotes that can help you withstand various life and business punches. His impactful quotes resonate deeply, offering more than just momentary motivation—they provide tools that fuel career-long success. Managers often use his wisdom to inspire collective motivation within their teams.

Drivers/motivators 52

Drivers/motivators Sales Up-sell Manufacturing 52

Martech

MAY 23, 2025

Unlike high-production-value content, UGC comes from either employees and team members or even customers or clients in some cases. Data shows that even among technical B2B audiences, viewers and readers have become jaded to “corporate content” as it is simply the company touting how great they or their products are.

B2B 132

B2B Drivers/motivators Healthcare Strategize 132

Partners in Excellence

DECEMBER 31, 2024

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Companies like AirBnB, Zappos, Uber. Too often, they have little impact.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

OCTOBER 1, 2024

Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input. Amazon’s Performance+, launched in 2024 , is following a similar path.

Retail 127

Retail Campaign Drivers/motivators Launch 127

Sales Gravy

OCTOBER 10, 2024

She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Finding ways to uplift oneself, such as connecting with friends or engaging in enjoyable activities, can help restore motivation.

Gaming 95

Gaming Cold Call Hospitality Commission 95

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

B2B 136

B2B Cross-sell Drivers/motivators Pipeline 136

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

FEBRUARY 21, 2025

AI-driven insights help uncover marketing performance drivers hidden across multiple data views, enabling more informed decision-making. Begin collecting and auditing two years of daily marketing and business conversion data before committing to a vendor, as data collection can significantly impact production timelines.

Finance 124

Finance Drivers/motivators Technique Contract 124

Cerebral Selling

FEBRUARY 23, 2025

The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems! product-centric) messaging. Most sales reps start with product or process-focused questions like What are you doing today?

Customers 130

Customers Objection handling Strategize Drivers/motivators 130

Martech

DECEMBER 5, 2024

We can delve deeply into understanding buyers’ preferences and motivations, creating truly personalized offers, but we are limited by our ability to do it at scale. Not only that, they also learn, shop and buy products and services in very similar ways. It’s a challenge we’ve faced while working with clients over the years.

B2B 132

B2B Drivers/motivators Campaign Service 132

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. By focusing on the most impactful emotional and thematic drivers, you can create content that’s seen, shared and discussed widely. What would surprise them? What are they trying to overcome?

Drivers/motivators 136

Drivers/motivators Campaign Pitch Growth 136

Search Engine Land

JULY 16, 2024

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Moreover, loyalty programs can incorporate tiered membership levels, where increased spending unlocks premium benefits, motivating customers to spend more to reach the next tier.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Sales Gravy

JANUARY 16, 2025

Sales leadership demands the ability to adapt, motivate, and guide teams toward consistent, high-level performance. Sales leaders can use these lighthearted activities to foster camaraderie, engagement, and a sense of fun that drives motivation and productivity.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98