ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Excel at both strategy and execution.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Product-led Growth.

E-commerce 79

E-commerce Construction Growth Price 79

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. What does a CMO do?

Non-Profits 108

Non-Profits E-commerce Strategize Consult 108

Highspot

OCTOBER 23, 2023

Whether it’s chatbots that provide instant answers, customer service teams that address more complex queries, or community managers that foster discussions, the key is to be present and responsive. Inter-department coordination: The product launch isn’t just a marketing spectacle.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

JUNE 8, 2021

Due to the role's responsibilities, the best SDRs have strong interpersonal communication and organizational skills, understand the ins and outs of the products or services, and make a lasting impression. Account Manager: Employers are looking for people with a bachelor's degree in business, finance, communications, marketing, or economics.

Commission 76

Commission Territory Finance Inside sales 76

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. Keith Rabois: I’m a multiple time investor in a company called Faire that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. I already see this. March was rough.

E-commerce 70

E-commerce Retail Real Estate Growth 70

Spiro Technologies

JANUARY 26, 2023

All those things that we can add to the customer, the finishing services, the add-ons, the rolling banding on a t-shirt. I think that a lot of people, when they look at how do we set up our go-to-market, whether it’s the website or through a sales team or what have you, they tend to look at it as sort of a static thing.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

SaaStr

NOVEMBER 21, 2020

Both of us and our third co-founder, Jason Purcell, were at a company called Endeca, which was a search engine for e-commerce, exited to Oracle for over a billion dollars in 2011. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. If you’re e-commerce, boom, Demandware.

E-commerce 104

E-commerce Manufacturing X-functional Retail 104

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. I’m a multiple time investor in a company called [Fair 00:11:21] that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. So you could still reconcile those if you had to.

X-functional 60

X-functional E-commerce Growth Retail 60

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale? Or was it the blog, or the TV ad?

B2C 93

B2C E-commerce Tradeshows Commission 93

Sales Hacker

FEBRUARY 23, 2021

So, I worked my way up the go-to-market side of the engine. You get this real well-rounded view of what’s actually happening in the market. As a leadership team, we took a look at our assumptions of our funnel, the market, and how demand was going to be affected. Surprises in the top job [17:32].

E-commerce 60

E-commerce Sales Commission Finance 60

Sales Hacker

JULY 16, 2020

Partnerships create very low marginal CAC, and they scale brilliantly — two properties that are rising in demand given current market conditions. Have a look at this network map of the e-commerce partner ecosystem. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 96

Pipeline E-commerce Cross-sell Referrals 96

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. We had this really sophisticated e-learning platform.

Sales 99

Sales E-commerce Technology Technology 99

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. I really do so appreciate that.

Sales 64

Sales Start-ups Meeting Follow-up 64

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anita Nielsen. It won’t happen overnight, but when it does?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JULY 10, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way, from awareness to evaluation, purchase, and then pricing and renewals. White Glove service, a different premium product extensions and then charge more for that.

E-commerce 75

E-commerce Price Start-ups Growth 75

SaaStr

AUGUST 19, 2020

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

E-commerce 103

E-commerce Price Start-ups Growth 103