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AI-powered martech news and releases: August 8

Martech

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter. Being persuasive without being pushy is the key.

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Content Marketing Made Easy, With Some Help from AI

Salesforce

Our research shows that these AI tools for small businesses deliver results: In fact, our Small and Medium Business Trends Report showed that 90% of SMBs using AI report more efficient operations. Trailhead: Content Strategy Development Develop a content strategy that aligns customer needs with business objectives. Let’s go.

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How to build use cases to break down customer data silos

Martech

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Example: Combining self-reported customer preferences with past website behavior allows us to customize e-commerce email messages.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

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Mastering Sales Funnels: How Building Effective Funnels Can Transform Lead Management and Boost Sales

Sales Pop!

In the evolving digital landscape of 2024, sales funnels are more than just a buzzword—they’re a strategic necessity. Increased Conversion Rates Targeted Content and Offers : By understanding where leads are in the funnel, businesses can tailor their messaging and offers to address specific needs or objections.