Mon.Aug 05, 2024

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Google Ads hit by major reporting glitch, exposing competitor data

Martech

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. The problem, first reported Friday, initially looked like this: Down: Report Editor, Dashboards, Saved Reports in web interface.

Campaign 111
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10 advanced strategy ideas for Google Ads

Search Engine Land

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.

Campaign 101
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Federal judge rules Google violated antitrust law

Martech

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.

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Federal judge rules Google violated antitrust law

Search Engine Land

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Future-proof your content strategy by Edna Chavira

Martech

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8.

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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

More Trending

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Report: Google Search traffic and queries not impacted by new competing AI search engines

Search Engine Land

Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

B2B 124
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How to document your SEO strategy

Search Engine Land

Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? You aren’t alone. Many SEO professionals overlook a crucial step that could make or break their success: documenting their strategy. This isn’t just about jotting down a to-do list or setting vague goals. A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board.

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Why marketers must combat the hidden threat of MFA sites

Martech

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Google Search Console launches recommendations

Search Engine Land

Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.

Launch 134
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The Key to Social Media Selling

Engage Selling

Social media can be a lead-generation powerhouse if you play it right. The name of the game? Consistency and ubiquity. Here’s how… For more strategies like this, check out my … The post The Key to Social Media Selling first appeared on Colleen Francis - The Sales Leader.

Sell 62
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Google Ads bug mislabels Demand Gen campaigns as Display Network

Search Engine Land

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.

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How to Avoid Losing Sales Deals: Top Mistakes to Watch Out For

Iannarino

Discover the crucial mistakes that can cost you sales deals and learn how to avoid them to ensure you achieve your sales targets.

Sales 274
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Google to sunset Structured Data Files v6 in Display & Video 360

Search Engine Land

Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform. Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service. Key details: SDF v6 will be deprecated on April 30, 2025 Users must migrate to SDF v7 or higher before the sunset date Google has provided a migration guide for transitioning from v6 to v7 Wha

Contact 76
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5 Tips For More Party Organiser Leads With A Sales Funnel

Sales Pop!

Organizing parties can be a lucrative business, but finding consistent leads can be challenging. Implementing a well-structured sales funnel can help you attract and convert potential clients more effectively. Here are five tips to generate more party organizer leads using a sales funnel. 1. Create a Captivating Landing Page Your landing page is the first point of contact with potential leads.

Clients 130
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Future-proof your content by Edna Chavira

Search Engine Land

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8. This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awarenes

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Three Revenue Growth Strategies to Scale Up Customer Success with Hook 

SaaStr

How do you leverage your customer success team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth? How do you align your teams and resources in the right places and focus on the right customers to drive growth?

Growth 113
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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How Sprout Social Drives Go-To-Market Strategy with Customer Voice

G2

For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social , leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success.

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Dear SaaStr: I Can Do My Sales Job in 15 Hours a Week. Should I Take a Second Job?

SaaStr

Dear SaaStr: I Can Do My Sales Job in 15 Hours a Week. Should I Take a Second Job? I’m considering, I have a job now where I can got my number working 10-20 hours a week in sales. I can make 175k working 10-15 and if I put in 40 hours the output isn’t worth it, ill do around 220k. We own the market it’s a great product. I have a very relaxed manager, little to no pressure.

Sales 111
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Episode 40: Reskilling for the Future: Transforming the Workforce with AI

Spiro Technologies

Transcript Rick Pozniak : You have vast experience, great customer connections and then add digital tools on top of that, you have a very powerful resource, which is why I think reskilling is so important. You probably aren’t going to get everybody to convert and think that way, but boy, it’s worth the effort. Adam Honig : Hello and welcome to Make It.

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SaaStr Annual Running 105% of Last Year. This Week Is The Last Chance to Sponsor!!

SaaStr

The #1 Cloud Gathering in the World! So we’re getting close to 2024 SaaStr Annual!! The 10th Annual!! Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus. So much has changed in SaaS, Cloud and AI the past few years, and it’s become tougher to predict so many things. But the good news is attendance for this year’s Annual is already running at 105% of last year!

Meeting 109
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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‘AI Has Great Potential’ to Boost Labor — Former Commerce Department Economist Jed Kolko On AI’s Impact on Jobs

Salesforce

Since ChatGPT’s debut in 2022, the future of work has emerged as a lightning rod issue across virtually every sector and walk of life. While it’s clear that artificial intelligence (AI) will fundamentally reshape the way we work , the specifics are still shifting into focus. What will be the true impact of AI on jobs? How should workers ready themselves for an AI-enabled future?