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Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. The problem, first reported Friday, initially looked like this: Down: Report Editor, Dashboards, Saved Reports in web interface.
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8.
AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.
I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.
I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? You aren’t alone. Many SEO professionals overlook a crucial step that could make or break their success: documenting their strategy. This isn’t just about jotting down a to-do list or setting vague goals. A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board.
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Social media can be a lead-generation powerhouse if you play it right. The name of the game? Consistency and ubiquity. Here’s how… For more strategies like this, check out my … The post The Key to Social Media Selling first appeared on Colleen Francis - The Sales Leader.
A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform. Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service. Key details: SDF v6 will be deprecated on April 30, 2025 Users must migrate to SDF v7 or higher before the sunset date Google has provided a migration guide for transitioning from v6 to v7 Wha
Organizing parties can be a lucrative business, but finding consistent leads can be challenging. Implementing a well-structured sales funnel can help you attract and convert potential clients more effectively. Here are five tips to generate more party organizer leads using a sales funnel. 1. Create a Captivating Landing Page Your landing page is the first point of contact with potential leads.
The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8. This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awarenes
How do you leverage your customer success team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth? How do you align your teams and resources in the right places and focus on the right customers to drive growth?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social , leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success.
Dear SaaStr: I Can Do My Sales Job in 15 Hours a Week. Should I Take a Second Job? I’m considering, I have a job now where I can got my number working 10-20 hours a week in sales. I can make 175k working 10-15 and if I put in 40 hours the output isn’t worth it, ill do around 220k. We own the market it’s a great product. I have a very relaxed manager, little to no pressure.
Transcript Rick Pozniak : You have vast experience, great customer connections and then add digital tools on top of that, you have a very powerful resource, which is why I think reskilling is so important. You probably aren’t going to get everybody to convert and think that way, but boy, it’s worth the effort. Adam Honig : Hello and welcome to Make It.
The #1 Cloud Gathering in the World! So we’re getting close to 2024 SaaStr Annual!! The 10th Annual!! Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus. So much has changed in SaaS, Cloud and AI the past few years, and it’s become tougher to predict so many things. But the good news is attendance for this year’s Annual is already running at 105% of last year!
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Since ChatGPT’s debut in 2022, the future of work has emerged as a lightning rod issue across virtually every sector and walk of life. While it’s clear that artificial intelligence (AI) will fundamentally reshape the way we work , the specifics are still shifting into focus. What will be the true impact of AI on jobs? How should workers ready themselves for an AI-enabled future?
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