Iannarino
AUGUST 4, 2021
At 4:30 AM each morning, I am greeted by my most faithful companion: it never strays more than a few feet away. Every morning, it serenades me with “Early Riser,” forcing each note out of the tiny speakers next to its charging port. All the other notifications are muted at that early hour, and no one calls or texts me until closer to 8, but I automatically palm the device anyway.
Force Management
AUGUST 4, 2021
Five-time CRO John McMahon’s book, The Qualified Sales Leader: Proven Lessons from a Five Time CRO , has been at the top of sales leaders’ reading lists since it was published in April. McMahon recently joined John Kaplan on The Audible-Ready Sales podcast to discuss the book’s themes and key takeaways for sales leaders. Listen to their conversation here.
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SalesProInsider
AUGUST 4, 2021
Has This Ever Happened to You? Have you ever had a conversation scheduled with someone and yet you were distracted by something right up until the time of the meeting? Maybe something was happening on your phone or in your office. Maybe there was a television screen in the background that kept capturing your attention. That distraction is a detriment to having a productive conversation, to having the kind of information exchange that is needed to help somebody who is considering your service or
The 5% Institute
AUGUST 4, 2021
In this article, we’ll explore eight modern selling techniques to help you close easier and more consistently. These tips are commonly used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate. 8 x Modern Selling Techniques For Easier Sales.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
AUGUST 4, 2021
There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. Ask them what those top 3 are before you hire them. You may need something different. — Jason BeKind Lemkin (@jasonlk) August 4, 2021. I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out.
RAIN Group
AUGUST 4, 2021
If you want to be a successful salesperson, you need to get comfortable with skepticism. Why? Because people have doubts about one another. In its Trust and Distrust in America report, Pew Research Center found that 71% of Americans think interpersonal confidence has worsened in the past two decades. Nearly half of Americans think the reason is unreliability.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
AUGUST 4, 2021
There’s a common misconception that both sales and marketing are not equally important. This can easily result in challenges between marketing and sales alignment. Sales and marketing might be different instruments, but they are all part of the same orchestra. If they are aligned well, there will be a special type of cohesion that will allow a business to flourish.
Martech
AUGUST 4, 2021
A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers.
JBarrows
AUGUST 4, 2021
The post WEBINAR: John Barrows and Leslie Douglas host “Data-Driven Coaching Strategies For Helping Your Salespeople Win More Deals” Sponsored by SalesForce appeared first on JB Sales.
Martech
AUGUST 4, 2021
Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$110M Series E investment led by funds and accounts advised by T. Rowe Price Associates, Inc. and OMERS Growth Equity. Its tremendous success has been largely due to the company’s ability to scale marketing assets and messaging quickly during a time when an increasing number of legal professionals and practices were turning to di
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Salesmate
AUGUST 4, 2021
Email marketing is something that’ll never get old. So, marketers are always trying to find ways of how they can make email marketing effective for their company. It doesn’t matter how much the technology evolves; emails will still remain prevalent. In fact, 73% of millennials prefer communications from businesses to come via email. Now that’s a number that no marketer can ignore.
Martech
AUGUST 4, 2021
If you’re like most senior marketers, these critical questions are likely top-of-mind: “How do I get more value out of my CDP?”. “Am I delivering the best possible user experience?”. “What can I do to better align my sales and marketing teams?”. “How can I get more results out of my email marketing campaign?”. Get the answers for free at MarTech, online September 14-15.
Concentrix Catalyst
AUGUST 4, 2021
We’ve all experienced disruptions to the supply chain this past year. From toilet paper shortages at the beginning of the pandemic to the more recent lack of lumber, the shortages […]. The post Improving the supply chain with automation appeared first on PK.
Martech
AUGUST 4, 2021
Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. (More details below.). Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. Pre-pandemic, their revenue from CTV was 4%.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Salesforce
AUGUST 4, 2021
What is a chatbot? Companies use chatbots to engage with customers alongside the classic customer service channels of phone, email, and social media. Their popularity is on the rise: service organizations have increased their adoption of chatbots — often powered by artificial intelligence (AI) — by nearly two-thirds since 2018, according to Salesforce’s State of Service report.
criteria for success
AUGUST 4, 2021
We often write with the assumption that our readers are invested in sales team-building. However, we realize that not everyone is on board with team-building activities. You might think: if my sales team is made up of individuals based in their territories, do I really need to worry about team-building? And isn’t some competition between salespeople a good thing?
Search Engine Land
AUGUST 4, 2021
By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions. Please visit Search Engine Land for the full article.
Adaptive Business Services
AUGUST 4, 2021
I’ve written a few articles over the past year which have chronicled my foray into the dark art of marketing. This is an area where I have no prior experience. On top of that, I have always avoided it outright since my gut feeling has been that there would be nothing about it that I would enjoy. Even remotely. Well, I was correct on all counts and my efforts have been an abysmal failure.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
AUGUST 4, 2021
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics. Please visit Search Engine Land for the full article.
Membrain
AUGUST 4, 2021
When you think of skills your sales team needs, the words “being present” probably don’t pop to mind. But when I spoke with Colleen Stanley, author of Emotional Intelligence for Sales Success and president of the sales leadership development firm Sales Leadership, she listed “being present” as the key skill salespeople and their managers need in order to build trust with each other and with buyers.
Search Engine Land
AUGUST 4, 2021
Also, Target impression share in Microsoft Advertising grows. Please visit Search Engine Land for the full article.
Gong.io
AUGUST 4, 2021
7 seconds is all you get on a cold call. And that’s on a good day. That’s why I put together these 6 cold calling examples. The first two examples are like a one-two punch. Hit your prospect with them inside of 7 seconds and you’ll grab their attention from “hello” until “speak to you next week.”. Disclaimer: These examples rely 100% on hard data on hundreds of thousands of successful cold calls and 0% on opinions, it’s what you need to actually stand a chance of hitting quota.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Search Engine Land
AUGUST 4, 2021
Google updated the page experience report in Search Console. Please visit Search Engine Land for the full article.
SaaStr
AUGUST 4, 2021
Hey SaaStr Fans, It’s here! We just launched the entire SaaStr Annual 2021 Agenda !! 3 days, more than 100+ sessions and 300 expert speakers, who will be sharing their best practices to help you scale faster, build smarter, and close more customers. Check out the full detailed agenda here. From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content.
VanillaSoft
AUGUST 4, 2021
Despite what outsiders may believe, sales doesn’t just come down to being blessed with the gift of gab — although, it helps. Salespeople juggle huge lists of daily tasks, from prospecting to lead nurturing, cold call outreach, social selling, and much more. There’s a lot to stay on top of (as you know…). Sales reps need all the help they can get, and that’s where guided selling comes in.
Martech
AUGUST 4, 2021
“You must have a customer-centric approach to data in order to get it right,” said Gaelyn Almeida, Sr. Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring MarTech conference. She added, “Because there’s so much variety in the fidelity of the information about your customers and types of interactions, it’s very complex.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SaaStr
AUGUST 4, 2021
Innovation holds the key to brilliant products and successful business outcomes. Yet, it’s critical to understand what product innovation looks like across various company stages. Pete Schlampp, EVP of Product at Workday, explains how to prepare your product strategy at every phase of growth and learnings from Workday’s growth to $10 billion in annual recurring SaaS revenue.
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