Mon.Nov 14, 2022

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4 Best Cold Call Opening Lines with Script Examples + What To Say After

Iannarino

First impressions are everything.

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When The Going Gets Tough

Partners in Excellence

For the past several years, news gets tougher and tougher. First the pandemic, we and our customers had to discover new ways of working, engaging and moving forward. “Virtual” became the watchword for how things got done–whether it involved internal collaboration, partners, or customer engagement. Just as we started to learn how to manage in the pandemic, we start seeing supply chain challenges.

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Trending Sources

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3 Body Language Hacks That Will Change Your Sales Videos

Sales Hacker

Going from professional ballet dancing to running an AI startup may not seem like the most intuitive career trajectory…but when I share that body language and nonverbal communication is what brings this all together, things start to make a bit more sense. When I retired from the Boston Ballet in 2016 due to an injury, I didn’t think body language would ever play as much of an important role in my life again.

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What marketers need to know to prepare for 2023

Martech

Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%). Making sense of the data.

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Only 28% of B2B content marketers report having the technology they need

Martech

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Those technology numbers may not change all that soon. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s

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Episode 49: Your New POC

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Why is content marketing important? 9 reasons to use content

Search Engine Land

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales.

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Dear SaaStr: Should I Buy My Stock Options After Leaving a Startup?

SaaStr

Dear SaaStr: Should I Buy My Stock Options After Leaving a Startup? This is one of the trickiest questions of all. Especially these days, with so many struggling unicorns, and public SaaS stocks down 50% or more in many cases. As a start-up employee: You can’t possibly have enough experience or information to know if you should exercise or not; Even if the company is doing well — is the price too high?

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Mastodon: The new way to connect with other SEO pros

Search Engine Land

With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. I will also highlight a few tips to make it easier for you to absorb the flow of information in Mastodon.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Ultimate Guide to Sales Kickoffs in 2023

SalesHood

The Ultimate Guide to Sales Kickoffs in 2023: Strategies, Themes, Tips, and Tactics While sales teams focus on closing out the year strong, sales leaders are often focusing on strategies and ideas to kick off 2023 with increased momentum and vigor. After all, every year should produce better results than the last, [ ] The post The Ultimate Guide to Sales Kickoffs in 2023 appeared first on SalesHood.

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Google Ads authentication issue causing login problems

Search Engine Land

For the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google services, including Google Ads and Display & Video 360.

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The Wall Street Journal Shares News About What it Takes to Succeed in Sales

Understanding the Sales Force

Brad Bolino emailed me a link from a recent Wall Street Journal article titled, " Millennials are Changing What it Means to be Successful in Sales.". I read the article three times to make sure I wasn't rushing to judgement, didn't experience an inappropriate knee-jerk reaction, and that I correctly interpreted what the article implied: The journal relied on anecdotal evidence from a handful of millennial salespeople and buyers to suggest that millennials are transforming the sales profession.

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How to Conduct a Sales Process Audit

Predictable Revenue

Learn how and why you should conduct a sales process audit at your organization, along with three key steps to improve your sales development process. The post How to Conduct a Sales Process Audit appeared first on Predictable Revenue.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The 5 Reasons Sales Teams Excelled in 2022 — While Others Didn't

Hubspot

The HubSpot Blog’s Sales Strategy & Trends Report says that 42% of salespeople exceeded their goals in 2021, a similar amount simply met their goals, and 16% underperformed. In 2022, 41% of salespeople exceeded their goals, and an equal amount met them. 18% said they performed worse than their goals. Let’s go over how those top-performing sales reps met their goals.

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Career In Investment Market – A Brief Guide For You

Sales Pop!

An Investment market essentially means natural persons and commodities whose primary use of the research material is solely for the purpose of: Making decisions related to investment or. Making decisions related to the use of investment services of banking. Examples include M&A and corporate finance. There are many serial entrepreneurs who do this as a side business.

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Reduce Your Employee Burn Rate to Improve Your Startup’s Burn Rate: 5 Tips for Talent Retention with Secureframe COO Seema Kumar

SaaStr

Have you checked in on your employees lately? If they aren’t happy, they may leave, which can spell problems for your employee retention rate, which in turn can negatively impact your business as a whole. Fortunately, there are strategies you can implement to ensure that your workforce is engaged, happy, and driving the business forward. In a special presentation, Secureframe COO Seema Kumar shares common leadership challenges in today’s modern workforce, best practices, and tips for talent rete

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The Complete Guide to Business Acumen Training

Hubspot

Business leaders need a diverse skill set to elevate their organizations and solve challenges in the workplace. Business acumen training can help your team build this tool kit. In this article, we’ll explore the fundamentals of business acumen training. That includes who should participate in this training, the benefits of these programs, and the different types of courses available.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now

Salesforce

1. Personalize marketing moments in real time 2. Automate engagement across every channel 3. Optimize marketing performance with more intelligent insights. It still feels like yesterday when we all came together to experience the magic of Dreamforce ’22. We saw so many Trailblazers in person and experienced all the valuable sessions (which are still available on demand !).

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Bizzabo introduces Klik Experiential for in-person events

Martech

Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing exhibitor interactions and other on-site experiences. Bizzabo acquired Klik as a wearable tech startup in 2021. As a popular events operating system for global brands, Bizzabo has a front seat to the rebound in live events this year.

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Leverage Enablement to Help Weather Economic Headwinds

Highspot

So far this year, most of the world has faced a challenging macroeconomy. Inflation is still climbing in the United States, wages continue to increase, and unemployment remains at historic lows. While more and more economists believe a recession is on the horizon, no one can predict how severe it will be. In addition to the fragile economy, financial services firms are dealing with new and changing regulations, a significant increase in the number of financial products over the past decade along

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This Founder Is Shaking Up the Insurance Industry. The Secret? Flexibility and Speed.

Salesforce

The insurance industry is undergoing a big transformation. From implementing artificial intelligence to better-determining risk profiles to digitizing the customer experience via mobile, a once predictable industry is no longer. One CTO is riding this new wave of transformation by focusing on agent efficiency through a differentiated experience – and is seeing noticeable results.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.