Iannarino
JULY 25, 2023
Between emails, text messages, the internet, Slack, and other interruptions, it is easy to be distracted by the overwhelming incoming communications you receive each day. Because most of these communications are related to your work, it can feel like reading them is part of your job, but in reality, they are more likely to distract you from what you should be doing.
Search Engine Land
JULY 25, 2023
Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom Instagram will then continue to expand access to this feature globally over the next few months, enabling content creators worldwide to earn more money fr
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Martech
JULY 25, 2023
Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The aim is to allow customers to create purchase experiences anywhere. Customers use an average of nine channels to engage with brands and 76% prefer to match choice of channel to their immediate needs, according to the latest Salesforce State of the Connected Customer report.
Search Engine Land
JULY 25, 2023
A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
JULY 25, 2023
Summer’s here, and your customer is planning her first camping trip. When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. Using data like purchase history, available inventory, and the weather forecast for her destination, the concierge suggests products in her preferred sizes and colors.
Search Engine Land
JULY 25, 2023
After weeks of testing, Bing Chat is coming soon to Chrome and Safari browsers – leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. What we know. In the coming days, we expect Bing Chat to soon work on Chrome, Safari and other non-Edge browsers. Right now, most people who go to Bing and click on Chat will see a message that says you need to download Edge to use the new Bing.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 25, 2023
Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due to fluctuations in organic traffic caused by Google’s algorithm updates. To address this challenge, Conductor undertook an extensive analysis of over 600 enterprise domains from renowned brands.
Martech
JULY 25, 2023
Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Most importantly, it keeps subscribers interested, allowing you to retain valuable customers. People want to feel special and marketers see the rewards in revenue. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of
Search Engine Land
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
G2
JULY 25, 2023
Product content is crucial for brands in the e-commerce landscape. Learn the importance of the product detail page (PDP) and how to create one.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
SaaStr
JULY 25, 2023
Dear SaaStr: We sold 30% of our Company Pre-Money During our Friends and Family Round. Will VCs Care? No. In the old days, 30% in your friends-and-family round was pretty common. It may become common again, as times are tougher for many these days in venture. What VCs will want to make sure is that: The founders are adequately incented going forward The angels before them, as a group, don’t have control or blocking rights over future financings.
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
The Advantexe Advisor
JULY 25, 2023
One of the most enjoyable parts of being in the training and development world is the opportunity to stay in touch with the past participants of our many Business Acumen , Business Leadership, and Strategic Business Selling programs. I recently had an email from a past participant who asked the following questions: I hope you are doing well. I have a few questions about a company’s business strategy of staying private instead of going public.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
SaaStr
JULY 25, 2023
SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space. SaaS North: SaaS North is Canada’s largest SaaS conference, featuring keynote speakers, workshops, and networking opportunities, aimed at promoting the growth and success of SaaS companies in North America.
Hubspot
JULY 25, 2023
Cold calling is the bread and butter of sales reps in real estate. It’s one of the most effective ways to find customers, but only if you’re ready for various conversation scenarios. So, how should you cold call in real estate? In this post, we'll share 11 cold-calling scripts for real estate agents. Whether your prospect is a potential buyer, seller, or tenant, use these scripts to grab their attention.
Predictable Revenue
JULY 25, 2023
Collin Stewart meets Dan Fagella, from Emerj Artificial Intelligence Research, to discuss the implementation of AI for sales. The post AI-Driven Sales Transformation with Daniel Faggella appeared first on Predictable Revenue.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The 5% Institute
JULY 25, 2023
In the fast-paced and competitive world of sales, success is not a matter of chance; it’s the result of a well-crafted prospecting plan. Whether you’re a seasoned sales professional or just starting in the field, having a structured approach to prospecting can significantly impact your sales success. In this comprehensive guide, we will delve into the importance of a prospecting plan, how to create one, and effective strategies to enhance your sales efforts.
David Meerman Scott
JULY 25, 2023
As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web.
The 5% Institute
JULY 25, 2023
Life is a complex journey with its ups and downs, and finding a balance between various aspects of life is essential for overall well-being and fulfilment. In this article, we will explore the concept of “life categories” and how understanding and nurturing them can lead to a more enriched and satisfying life. Understanding Life Categories Definition of Life Categories Life categories refer to the different essential aspects that make up an individual’s existence.
Hubspot
JULY 25, 2023
Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. It’s here, and it’s already changing sales as we know it. Today, 68% of business leaders we surveyed believe it will help them scale in a way that would otherwise be impossible.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The 5% Institute
JULY 25, 2023
In today’s highly competitive business landscape, marketing plays a crucial role in the success of any venture. Gone are the days when businesses could employ a generalized approach to reach their audience. The “spray and pray” method, where marketers would cast a wide net and hope for the best, is no longer effective. In this article, we will explore why spray and pray doesn’t work and delve into the concept of targeted marketing, which is the key to engaging your audien
G2
JULY 25, 2023
Synthetic media is a form of virtual media created using artificial intelligence to achieve high realism. Explore types, benefits, examples, and practices.
Search Engine Land
JULY 25, 2023
Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to explain how new products can eventually establish category dominance only after they successfully carve out a foothold with a narrow, well
G2
JULY 25, 2023
The rise of paid advertising has led Google Ads to gain a massive market with its engaging digital advertising platforms.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
JULY 25, 2023
Are you overwhelmed by generative AI yet? The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organizational requirements, to name a few – are endless. It can be hard to know where to begin, and the most pertinent AI questions to ask, before diving in. “For a lot of our customers, this is about getting going for the very first time with AI,” said Marc Benioff , CEO of Salesforce.
Search Engine Land
JULY 25, 2023
Want to know the most effective ways to harness the full potential of Google’s SERP features? Learn how your brand can adopt a strategic approach to enhance visibility and secure inclusion within these vital result types. Common Google SERP features today When Google updates its search engine ranking algorithm or adds new features, its end goal is to help organize information better for users.
Heinz Marketing
JULY 25, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. Recently, we read Sangram Vajre and Bryan Brown’s book “ MOVE: The 4-Question Go-to-Market Framework ” and we really resonated with the questions being asked in their assessment of where a company currently sits in their go-to-market str
Search Engine Land
JULY 25, 2023
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of revenue growth in both Search and YouTube,” said Alphabet Chief Financial Officer Ruth Porat.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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