Iannarino

JULY 20, 2023

Selling may be your job. You might have fallen into a sales role because you needed work, or perhaps the allure of making more money attracted you to sales. Others were pushed into a sales role by a manager or a leader. Few salespeople chose the role because they wanted to pursue the craft. There are many people who have the skills and mindset to sell , but they avoid it because of the mostly outdated stereotype of the pushy, self-oriented salesperson.

Sales 234

Sales Sell 234

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Campaign 94

Campaign Sales Presentation Conversion 94

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. As marketers, we have a unique opportunity to support customer success.

Customers 98

Customers Cross-sell Growth Lead generation 98

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age, gender).

Launch 93

Launch Advertising/ Marketing Campaign Engineering 93

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly. For me, someone is truly a journalist if they can find a story in a Zoning Board Committee meeting and get all the names right when covering a four-alarm house fire at 3 am.

Pitch 91

Pitch Campaign CRM Technology 91

Search Engine Land

JULY 20, 2023

Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks. In addition, rising costs and labor shortages make it crucial to prioritize growth while maintaining sustainability and profitability. In this guide, Vendasta has brought together the best of the best.

Growth 88

Growth Engineering Clients 88

Search Engine Land

JULY 20, 2023

Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration.

Networking 86

Networking Follow-up Launch Start-ups 86

Force Management

JULY 20, 2023

Every industry is impacted by the ongoing economic uncertainty in recent months, including cloud data and cybersecurity sales. Whether your team sells SaaS, IaaS or PaaS solutions, you’ve likely been faced with customers changing purchasing protocols and placing higher scrutiny on budget approvals. These obstacles may present a huge threat to your company’s growth goals unless you’re able to adapt your sales approach to address these new challenges.

Sell 76

Sell Presentation Growth Meeting 76

Search Engine Land

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Campaign 81

Campaign Engineering Presentation Sales 81

SaaStr

JULY 20, 2023

We’re less than 60 days out to 2023 SaaStrAnnual.com ! We’ll bring together 12,000 of the top Cloud executives, VCs and more together Sep 6-8 in Silicon Valley!! Even now you can use this special code to come for the very, very last discount. Realistically, any CEO or VP at a post-revenue start-up can afford to come to Annual. But many others cannot.

Start-ups 79

Start-ups Meeting 79

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

G2

JULY 20, 2023

When you think about mass SMS marketing, you may think of unwanted spam messages. However, when done properly, business texting increases engagement with your customers, employees, and prospects.

Prospecting 75

Prospecting Customers 75

Search Engine Land

JULY 20, 2023

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” And why wouldn’t one want to do that? The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And, with the overall SEO market valued at $77.6 billion by the end of 2023 , there seems to be plenty of money and opportunity to go around.

Consult 75

Consult UX Referrals Clients 75

Partners in Excellence

JULY 20, 2023

I’m a big fan of Scott Osman’s writing on leadership. Recently, he wrote an outstanding article on Showing Up. Be sure to read it. In it, he talks about three characteristics of inspirational leaders: Curiosity, Generosity, Humanity. I wanted to do a deeper dive into this and it’s importance. First, I’m sure Scott would agree, leadership is not limited to executive titles.

Pitch 62

Pitch Growth Gaming Start-ups 62

Search Engine Land

JULY 20, 2023

Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age. But merely setting your AI on autopilot won’t cut it. It can lead to content that feels impersonal, generic and lacking the emotional connection that successful storytelling requires.

Construction 73

Construction Trust User Experience Start-ups 73

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Partners in Excellence

JULY 20, 2023

As sellers, our job is to talk to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying experience. Over 83% (and climbing) prefer to learn about products/solutions without involving a seller. For those that do involve sellers, they minimize the time they invest.

Customers 62

Customers Conversion Up-sell Meeting 62

Search Engine Land

JULY 20, 2023

Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level – but only one logo set up is allowed per association. Logo extensions are being served on Bing across computer, tablet and mobile devices, and can appear alongside other extensions.

Campaign 70

Campaign Follow-up Engineering Trust 70

Martech

JULY 20, 2023

When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones. Here’s how collaborating with the right integration partners can benefit your organization — from increased sales figures to seamless integrations.

Government 58

Government Strategize Referrals Technology 58

TrackStreet

JULY 20, 2023

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. For example, MAP pricing protects your all-important brick-and-mortar retailers from being repeatedly undersold by their pure-eCommerce competitors. And if you know what you’re doing, you can even use your MAP policy as a powerful marketing tool.

Price 52

Price Retail Manufacturing Trust 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

The 5% Institute

JULY 20, 2023

In today’s highly competitive business landscape, sales metrics have become indispensable for companies striving to achieve success and drive growth. By measuring and analysing key performance indicators, businesses can gain valuable insights into their sales performance, identify areas for improvement, and make informed decisions to boost their bottom line.

Growth 52

Growth Customer Relationship Management Sales Drivers/motivators 52

TrackStreet

JULY 20, 2023

Increasing online sales – what other guides are missing? The fact that Amazon surpassed Walmart in 2019 as the world’s largest retailer makes two things clear. First, more people than ever are making their purchases online. Second, the staggering amount of online consumers is bringing more retailers to the internet every day, fueling fierce competition in every product category.

Retail 52

Retail Price Manufacturing Legal 52

Lead Fuze

JULY 20, 2023

Understanding how to increase sales volume is a crucial aspect of any business, from startups and small businesses to established corporations. Measuring, analyzing and improving sales volume can have a major influence on the total income from sales and help to expand your business. In this comprehensive guide, we will delve into the importance of increasing sales velocity for higher sales volumes.

Growth 52

Growth Objectives and Key Results User Experience UX 52

TrackStreet

JULY 20, 2023

Successful Online Sales Strategy When a brick-and-mortar retailer considers opening a new store, that company has to weigh the significant capital and operating expenses (mortgage, construction, employees, etc.) against the new location’s potential to generate revenue. And although the hard costs obviously aren’t as high in eCommerce, until recently online sellers had to perform their own cost-benefit analysis each time they considered expanding their reach online.

Retail 52

Retail Construction Negotiate Sales 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Lead Fuze

JULY 20, 2023

Understanding how to make a headline can be the difference between your content being overlooked or attracting a wide readership. As sales reps, recruiters, startups, marketers, and small business owners know all too well, writing headlines that grab attention is crucial in today’s fast-paced digital world. In this guide we’ll explore the power of headlines in content marketing and their role in driving readership through search engines.

Engineering 52

Engineering Technique Contact Follow-up 52

TrackStreet

JULY 20, 2023

Time for a quick review of the ways that antitrust law should affect your Minimum Advertised Price (MAP) policy. You might have read all of these concepts and best practices before—maybe even in some of TrackStreet’s previous posts about MAP policies and price fixing. But understanding how the various antitrust laws can play into your pricing policy is so important that we thought it would be worth revisiting here.

Legal 52

Legal Manufacturing Retail Price 52

Highspot

JULY 20, 2023

Managers juggle many duties, from taking care of current business to training new sales reps. At the same time, account executives must keep up with new product features and customer needs, manage their deals, and meet their sales goals. Nevertheless, small mistakes or communication delays can still push potential customers to rivals. That’s where conversation intelligence can step in.

Conversion 52

Conversion CRM Sales Customer Relationship Management 52

TrackStreet

JULY 20, 2023

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Very few businesses do this, and that’s understandable. Calculating brand value is a tricky and imprecise science.

Retail 52

Retail Price User Experience Trust 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Accent Technologies

JULY 20, 2023

Something that brings the topic of custom ChatGPT to drive sales is that I've talked to many sales leaders as an advisor and consultants in the sales and revenue enablement industry. From my research and discussions, the two biggest problems that face sales reps and managers are: Where should I focus—meaning, where should I spend my time? What should I do next for each deal or situation?

Customers 52

Customers Negotiate CRM Sales 52

TrackStreet

JULY 20, 2023

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this. First, it’s such an enormous and important retailer that how you price your products there can affect not only your bottom line but also your brand’s reputation.

Price 52

Price Retail Manufacturing Up-sell 52

Sales Pop!

JULY 20, 2023

Small businesses and local startups are one of the most vital parts of a thriving economy. It creates jobs, drives innovation in different sectors, and contributes to a nation’s growth. However, one problem facing every small business owner is securing the proper resources to grow their operations and take opportunities. This is where alternative loans come in.

Promote 52

Promote Growth Non-Profits Finance 52

SaaStr

JULY 20, 2023

Dear SaaStr: Under What Circumstances Should the Board Fire the CEO? Almost never unless you have no choice, or there is fraud, harassment, or other ethical or legal issues, once you have real, happy customers. See, e.g. Steve Jobs, Marc Benioff (although he had a brief, early stint where he wasn’t CEO at Salesforce), Facebook, Microsoft, etc.

B2C 56

B2C Legal Presentation Product 56

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline