Iannarino
FEBRUARY 2, 2024
What if you could walk into every sales meeting armed with a mental database of insights into why clients succeed, why they fail, and how you've helped other similar clients achieve success? Building and organizing such a library gives you a major competitive advantage.
Anthony Cole Training
FEBRUARY 2, 2024
How important is it that you or your sales team close more business, more quickly at higher margins? We can guess that it is pretty important.
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Search Engine Land
FEBRUARY 2, 2024
Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. It was last updated in 2017. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.” Google also said this new version has “a better focus on a starter audience and th
Partners in Excellence
FEBRUARY 2, 2024
My feeds are filled with all sorts of stuff on Generative AI and LLMs. “All sorts of “”Experts” offer miracle cures and prompts to “give us the answers, doing all the work for us.” All of what I see from sellers leveraging ChatGPT and similar tools are well written, most are unimpressive. All these outreaches are similarly ambiguous and non specific, hence usually irrelevant.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
FEBRUARY 2, 2024
Did you know that 65.8% of people think AI content is equal to or better than human writing? This is incredible, at least to me. With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? This question is worth asking, given that AI content is equal to or better than human-written content.
G2
FEBRUARY 2, 2024
Growth. It’s the topic every sales and marketing leader is focused on right now. We’re coming off a difficult year across B2B SaaS, and the economic headwinds continue to add complexity to our plans. That’s why efficient growth matters more than ever.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
FEBRUARY 2, 2024
You’ve done your research. You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Days go by, and you hear nothing but crickets. Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job.
Search Engine Land
FEBRUARY 2, 2024
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked others and they can see it too.
Martech
FEBRUARY 2, 2024
MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Since then, MarTechBot responded to another 1,500 prompts — making it high time for another round of intent analysis.
Search Engine Land
FEBRUARY 2, 2024
Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
FEBRUARY 2, 2024
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. For activation it will be agnostic as to DSP choice. Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.
SaaStr
FEBRUARY 2, 2024
Dear SaaStr: How Do You Keep Yourself From Getting Fired as a Founder CEO? First, note it isn’t easy to get fired as a founder CEO. Especially if you haven’t raised all that much money. I’ll leave the legal and contractual answers to others. But it’s tough to be fired if you control the majority of the board, voting shares, etc.
Martech
FEBRUARY 2, 2024
The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide.
Lead Fuze
FEBRUARY 2, 2024
Understanding what might lead to an expansion in the business cycle is key for anyone keeping a pulse on economic trends. In this piece, we’ll dissect pivotal elements like monetary policy and its power to steer markets. You’ll also get insights into how fiscal strategies can pump energy into economies and why consumer spending often acts as the lifeblood of growth phases.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Highspot
FEBRUARY 2, 2024
70% of marketing content goes unused (Forrester). That’s right, the content your team spends hundreds of hours building per year is likely not getting the mileage or ROI it deserves. Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives.
G2
FEBRUARY 2, 2024
Check out this list of the best free fundraising software in 2024 designed for nonprofits looking to raise more money and positively affect the community.
Heinz Marketing
FEBRUARY 2, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. In more complex customer journeys like we see in B2B markets compared to B2C, identifying these insights is a bit more challenging and unclear.
Sales Hacker
FEBRUARY 2, 2024
Ah, MQLs. Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” It’s a simple truth, isn’t it? We tend to chase what we’re rewarded for. Let’s play with a thought experiment for a second – I did something similar on my recent podcast episode with my partner Max Altschuler ( Apple
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
FEBRUARY 2, 2024
Recently at Pavilion’s CEO Summit, SaaStr CEO and Founder Jason Lemkin, took the stage to do something. a little bit different. Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. “I really think we are in a new world as managers and as leaders,” Jason said to kick things off. “2023 was nuts,
Search Engine Land
FEBRUARY 2, 2024
Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ‘We need choice regarding automation’ Greg Finn, Director of Marketing for Cypr
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