Iannarino

DECEMBER 20, 2023

Most salespeople read books that promise personal or professional development. It's crucial to work on increasing your potential and continually leveling up. There's no better investment than the one you make in yourself, as you are the source of your results. You may have shelves of books that have helped you develop in some important way.

Clients 312

Clients Sales 312

Search Engine Land

DECEMBER 20, 2023

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Downey did not comment on whether the reorganization would include layoffs during the meeting.

Engineering 115

Engineering Meeting Process Customers 115

Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. How can you better understand the logic behind the AI black box , and do a better job of disclosing when — and how — AI is being used?

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

RAIN Group

DECEMBER 20, 2023

2023 has seen sellers and sales organizations adapting to longer sales cycles and more deals lost to no decision. More than ever, sellers were challenged to be resilient while maintaining a tight focus on value, building relationships, and being responsive to buyers’ changing needs. Sales managers had to be proactive in supporting and coaching their teams.

Sales 108

Sales Product 108

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

DECEMBER 20, 2023

Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. The perceived decline in customer experience further fuelled the belief that the free support might no longer be a priority. However, Google Ads has now revealed that big changes are on the horizon with AI expected to play a major role moving forward.

Campaign 107

Campaign Service Engineering Clients 107

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. They are guidelines to make sure you both start on the right foot and stay on the correct path. These lessons from those who’ve done this before can help you avoid some of their struggles. 1. Audit your assets.

Territory 105

Territory Follow-up Start-ups Launch 105

G2

DECEMBER 20, 2023

Learn how to tackle common citizen development challenges in your business. Discover solutions to issues like technical expertise, security concerns, integration complexity, and more. Empower your non-technical employees with the skills they need for successful citizen development.

Networking 105

Networking 105

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We guarantee you’ll find at least one, and likely more, that can help you.

Gambling 101

Gambling B2B Launch Drivers/motivators 101

SaaStr

DECEMBER 20, 2023

So we don’t know quite as much about Canva as we do SaaS companies that have IPO’d. But we at least know enough to put together 5 Interesting Learnings! They were $1.7B+ ARR in October , so let’s call it close to $2B at the end of the year, growing 40%+ at that scale –and profitable! (or at least cash flow positive) all just in Year 10 since founding.

Cross-sell 98

Cross-sell B2C Growth B2B 98

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g., agencies, media, co-marketing). Campaign management software helps keep stakeholders organized.

Campaign 98

Campaign Assembly Line Launch Government 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. By the numbers.

Represent 93

Represent Presentation Gaming Customers 93

Search Engine Land

DECEMBER 20, 2023

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

Presentation 93

Presentation Engineering Conversion 93

Sales Hacker

DECEMBER 20, 2023

We have a very special episode this week. At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Today, you’ll hear the compilation of their responses to one of the questions. Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes. What You Will Learn: What’s working and learnings for these go-to-market leaders.

GTM 93

GTM B2B CRM Go To Market 93

Membrain

DECEMBER 20, 2023

For the 50th episode of the podcast, we welcome our guests Fred Lucas and Jon Lucas from Prima Resource. Together, we explore the challenges of hiring salespeople and the importance of using tools and data to predict sales performance. Tune in to hear about their personal experiences with hiring and the crucial role of instinct and experience in the process.

Sales 75

Sales Process 75

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Martech

DECEMBER 20, 2023

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

Presentation 80

Presentation Conversion 80

Heinz Marketing

DECEMBER 20, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing While making images for this post, I asked ChatGPT to write a joke about RACI vs. DACI. The result was too funny to not add in: Why did the RACI model refuse to play chess with the DACI model? Because every time RACI said “Check,” DACI responded with “But who’s driving the strategy?

Drivers/motivators 97

Drivers/motivators Teamwork Consult Start-ups 97

G2

DECEMBER 20, 2023

In episode 14 of the GTM Innovators podcast, Amber Armstrong shares expert insights into how sales and marketing can align their priorities to drive growth.

GTM 64

GTM Trust Growth Sales 64

Predictable Revenue

DECEMBER 20, 2023

Gretchen Gordon, the author of "The Happy Sales Manager," unravels the complexities and challenges of this significant career shift. The post The Beginner’s Playbook for Sales Managers with Gretchen Gordon appeared first on Predictable Revenue.

Sales 59

Sales 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Sales Pop!

DECEMBER 20, 2023

In these digital times, businesses are always searching for innovative ways to serve their customers better. One significant trend is customer journey automation, which involves utilizing specific tools to streamline interactions. Customer journey automation provides a unique way for companies to ensure satisfactory service without depending on individual personnel.

Customers 52

Customers Service Campaign Presentation 52

G2

DECEMBER 20, 2023

In a G2 Reach 2023 session, G2 VP of Market Research shared insights from the world’s largest software marketplace – including the top five markets fueling growth across the landscape and a new visualization of AI through G2’s taxonomy.

Growth 52

Growth 52

Sales Pop!

DECEMBER 20, 2023

In the dynamic landscape of sales, the farmer archetype takes center stage, tending to leads, nurturing sales, and elevating the business through relationship-building. This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts. Understanding the Farmer Salesperson: Distinguishing itself from the hunter mentality, the farmer salesperson thrives on the continuous cultivation of customer relationships.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

SaaStr

DECEMBER 20, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? In this episode, Jason and Henry discuss: PLG vs. a sales-led motion, and which is more efficient The macro-environment and what to expect next year What’s new at ZoomInfo How to Run a Product-led and Enterprise Sales Motion at

GTM 96

GTM Growth Start-ups Clients 96

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. This is due to a confluence of complementary factors. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital tran

Drivers/motivators 102

Drivers/motivators Strategize Transportation Technology 102