Iannarino

JANUARY 29, 2024

Uncover the power of being One-Up in sales and learn how to outperform in the competitive B2B landscape.

B2B 225

B2B Clients Sales 225

Search Engine Land

JANUARY 29, 2024

Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Why we care. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 135

Retail Campaign Represent Growth 135

Salesforce

JANUARY 29, 2024

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success.

User Experience 119

User Experience Engineering Follow-up Technique 119

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?

B2B 113

B2B Lead generation GTM CRM 113

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Specifically, SGE won’t launch. It will never be more than an “experiment” in Labs or become part of the default Search experience for all (or the vast majority) of users.

Launch 118

Launch User Experience Product Engineering 118

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Objectives and Key Results 110

Objectives and Key Results Cross-sell Strategize Retail 110

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Nevertheless, 10 companies, mostly small, have entered the space since 2019. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 billion, up from $2.3 billion in 2023.

Growth 100

Growth Launch Customers Process 100

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Reporting Center. A new “Protecting Businesses” section on the Meta for Business website. Why we care. Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence.

Strategize 98

Strategize Process Product Customers 98

Martech

JANUARY 29, 2024

Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience.

Closing 96

Closing Technology Technology Technique 96

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

G2

JANUARY 29, 2024

Keeping track of recruitment ROI is complex yet crucial to hiring success. Explore key investments, technological influences, and actionable strategies to boost ROI.

Technology 98

Technology Technology Networking Product 98

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Objectives and Key Results 91

Objectives and Key Results Lead generation Growth Campaign 91

G2

JANUARY 29, 2024

Discover how connected worker technologies and digital learning solutions are revolutionizing manufacturing efficiency in our article.

Manufacturing 105

Manufacturing Technology Technology Networking 105

Partners in Excellence

JANUARY 29, 2024

It was a provocative outreach. The seller identified an issue he thought was impacting our company. He opened with, “We see this challenge…… impacting organizations like yours. We think you can be doing better……” Intrigued, it was an important issue (it always is for small businesses), I responded, “What causes you to say we face that issue and can do better?

Start-ups 81

Start-ups Conversion Pitch Prospecting 81

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Salesforce

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. On the heels of so much change last year, what education trends are in store for the industry in the year ahead?

Education 59

Education Government Strategize Technology 59

Partners in Excellence

JANUARY 29, 2024

Let’s play a thought experiment. Imagine you are the CRO, possibly the CEO of a company offering complex B2B solutions. Let’s imagine we had a game show, a group of CROs and we are giving them the choice to select what’s behind Door # 1 or Door # 2. Our host, Monty Hall, yells, “CROs come on down… ” Then Monty says, “Johnny, tell our contestants what’s behind Door #1 and Door #2!

GTM 78

GTM Quota Presentation Up-sell 78

The Digital Technology

JANUARY 29, 2024

Social media has altered information sharing, relationships, communication, and a lot more. This is not it, but the students nowadays have become digital natives, experts at using social media for creating, connecting, and accessing content.

Education 59

Education 59

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. But with great preparation comes great success. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals. So what’s the secret to building lasting relationships and negotiating the deal?

Negotiate 52

Negotiate Closing Objectives and Key Results Technique 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

The Digital Technology

JANUARY 29, 2024

Limited liability companies (LLCs) offer a compelling structure for digital marketing agencies, but many agency owners miss out on the advantages.

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59

PandaDoc

JANUARY 29, 2024

New Year. New goals. Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. We know we’re excited about the potential our sales team has at PandaDoc. A sales team is the powerhouse behind any thriving software company. Your team’s role is absolutely critical in achieving business goals and facilitating growth.

Closing 52

Closing Drivers/motivators Quota CRM 52

G2

JANUARY 29, 2024

The key to standing out in the software market begins with a software competitive analysis. Learn how to analyze your competitors to get the insights you need.

Networking 52

Networking 52

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. As a salesperson, you've probably gotten your fair share of career advice — and it goes without saying that some of those tidbits have definitely been more valuable than others. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them.

Objectives and Key Results 54

Objectives and Key Results Territory Sales Entertainment 54

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Sales Nexus

JANUARY 29, 2024

Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite, released January 2024.

CRM 52

CRM 52

The Digital Technology

JANUARY 29, 2024

Have you ever thought about how online search is evolving? If your answer is no, then you’ll get to know about the future of SEO in this article. It’s not just about typing in keywords anymore.

45

45

Sales Nexus

JANUARY 29, 2024

The post Jan release 3 appeared first on SalesNexus.

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52

The Digital Technology

JANUARY 29, 2024

Character AI is in its beta version and has accumulated millions of users on its platform. Everything is great in Character AI Beta except one thing and that annoys most users. It is an NSFW disabled filter option.

45

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service