Thu.Jan 30, 2025

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How to Embrace Conflict in Sales feat. Brian Parsley

Sales Gravy

In this conversation with Jeb Blount bestselling author of Fanatical Prospecting and Sales EQ, and the founder of Sales Gravy motivational speaker and co-founder of The Constance Group Brian Parsley shares insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively. Key Takeaways Conflict Isnt the Enemy: Whether its internal (me-me) or between you and others, conflict can be a catalyst for growth if handled with empathy and awareness.

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How to Win More High-Value Sales Deals and Avoid Wasting Time on Low-Probability Client

Iannarino

Most sales professionals chase deals with little chance of successheres how to focus on high-probability opportunities and increase your win rate.

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How to Build a Bulletproof Sales Recruiting Process

Salesfolks

Hiring the right salespeople is one of the most critical challenges businesses face. A great salesperson can be the difference between record-breaking revenue and months (or even years) of stagnation.

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Integrating AI Into Your Stack: MarTech Experts Weigh In

G2

G2 VP of Marketing, Palmer Houchins, recaps the G2 Reach 2024 panel on integrating AI into marketing stacks, featuring strategies from top martech leaders to drive growth and efficiency.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Your Secret Weapon for a Killer Sales Team

Salesfolks

A great Sales Playbook is not a boring, one-and-done documentits a living resource that helps your sales team win.

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I Tested The 8 Best Password Managers—Here’s My Take

G2

When I was a kid, passwords were a fun little game. Id come up with something silly, like my favorite cartoon character or 12345, and never think twice about it. Back then, I didnt care if someone cracked my passwordwhat were they going to do, mess with my high score on a game?

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Types of Computer-Assisted Translation: A Comprehensive Guide for Software Users

G2

What is Computer-Assisted Translation? As someone who's been immersed in the software industry for years, I've witnessed firsthand how computer-assisted translation has transformed the way we bridge language gaps. But what exactly is it? Let me break it down for you.

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“Hyper-Efficiency, The Secret To Sales Success In 2025!”

Partners in Excellence

I’m relieved to learn that all we need to do to be successful in 2025 is to become hyper-efficient! We still have 11 months to go, imagine how much we can accomplish. OK, OK, you know how deeply my tongue is planted in my cheek. For close to two decades, we’ve been driven by a scaling philosophy, stated differently, a volume, velocity approach to selling.

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Best Legal Billing Software of 2025: A Non-Lawyer’s Review

G2

Here is a list of 7 best legal billing software that I have analyzed so you can track billable hours, build personal invoices, and scale growth in 2025.

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Is your marketing team AI-ready? 8 steps to strategic AI adoption

Martech

AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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6 Best E-commerce Platforms of 2025: My Review

G2

My journey in digital marketing began at an e-commerce agency. I worked closely with clients running their businesses on e-commerce platforms like Shopify, BigCommerce, and Magento.

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How soft skills solve marketing’s biggest challenges

Martech

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.

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How to Build a World-Class Customer Success Machine: Top Lessons from the CRO of Notion and VP of CS at GitHub

SaaStr

The Customer Success Evolution: From Support to Strategic Growth Engine Customer Success is going through radical change now. It’s not just a departmentit’s your company’s secret weapon for sustainable growth. Erica Anderson, CRO of Notion and Abbas Haider Ali, VP of CS at GitHub joined SaaStr Annual’s Chief Customer Officer Summit to share the latest in CS across B2B.

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Ready to Take the Next Step in Your Customer Service Career? Here are 10 New Jobs — Thanks to AI

Salesforce

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table. These roles open up fresh opportunities for professionals who are ready to reshape their careers and customer service with the help of AI.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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10 Tips to Overcome Objections to Digital Business Simulations

The Advantexe Advisor

Despite the popularity of other complex learning tools like AI, AR, and VR, many Talent Development professionals still have significant objections to using digital business simulations to build skills. From cost concerns to fears about complexity, these objections can deter organizations from embracing the incredible value digital business simulations deliver to audiences in need of these skills and organizations fighting to achieve success in a very tough global business environment.

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Your 4-step guide to local marketing success

Martech

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.

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Pitchbook: There Are 300+ SaaS StartUps Waiting to IPO

SaaStr

So one question many are wondering about: just how many scale-ups are really getting ready to IPO? Pitchbook has a new analysis. They count 600+ start-ups with metrics far enough along to IPO: And they count 294 SaaS start-ups ready to IPO at the end of 2024, so let’s call it 300+ today: Now personally I think they may be a bit optimistic. The bar to IPO at the moment does look pretty high.

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AI-powered martech news and releases: January 30

Martech

OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Data-Driven Dominance: The 6-Step Playbook That Zeni Uses to Drive 110% Revenue Growth

SaaStr

At SaaStr Annual Zeni’s VP of Marketing Ben Ashworth and Director of FinOps Lena Suar shared their blueprint to help their customers fuel hypergrowth. Zeni – the AI-first finance concierge for modern companies – shared their blueprint for hypergrowth. What makes this interesting? Zeni isn’t just preaching – they’re practicing.

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How Live Training Enhances GTM Team Performance

Highspot

Key Takeaways Live Event Training ensures sales, marketing, and customer success teams receive consistent, real-time information to enhance learning outcomes and revenue team performance. By integrating tools like video calls, automated attendance tracking, and on-demand learning, organizations create inclusive, accessible training experiences tailored to diverse learning stylesensuring hybrid and global teams thrive.

GTM
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Breaches Can Happen – Here’s How to Stay Out of the Headlines

Salesforce

Data breaches are no longer a question of if but when. In 2024, the global average data breach cost reached an all-time high of $4.9 million , climbing by 10% in just one year. The impact goes beyond financial loss it can damage customer trust, disrupt operations, and create compliance challenges for years. Without proactive monitoring and proper log storage, key details about how, when, and why a breach occurred may slip through the cracks.

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Tried And Tested: 7 Best PCB Design Software I Recommend

G2

As a civil engineering student, I had the opportunity to explore various branches of engineering, including electrical. During this journey, I was introduced to printed circuit board (PCB) design , and I was fascinated by the process of creating circuits and understanding how each component works together to form a functional design. I quickly learned that choosing the best PCB design software is crucial to ensuring efficient, reliable, and high-quality designs.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Automation in Wealth Management: Simplifying Compliance in Firms

Highspot

Key Takeaways Automation in wealth management involves using artificial intelligence (AI), machine learning, and robotic process automation (RPA) to handle repetitive tasks and manage data efficiently. Automating tasks like client onboarding and compliance monitoring allows wealth management firms to reduce errors and focus on building stronger client relationships.

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SFR-Embedding-Code: A Family of Embedding Models for Code Retrieval

Salesforce

Code retrieval is a critical, yet under explored area in the field of artificial intelligence. While text retrieval systems have seen remarkable success in natural language processing (NLP) tasks, these approaches often fall short when applied to code. Developers face unique challenges when retrieving code snippets, such as understanding syntax, control flow, and variable dependencies.

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4 Ways Digital Sales Rooms Transform Wealth Management

Highspot

Key Takeaways Wealth management firms using digital solutions have seen 35% higher returns than those using traditional methods. Wealth management demand is projected to surpass $500 billion by 2030double its size in 2021signaling tremendous growth opportunities. Many clients prefer hybrid wealth management services. They favor a blend of modern technology and human guidance.

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6 Ways to Build Great Ecommerce Experiences (With Examples)

Salesforce

Convenient. Personalized. Intuitive. Simple. Thats what customers expect out of ecommerce experiences. When shoppers land on your site, they want to find what theyre looking for quickly (or enjoy the browsing experience if they arent searching for something specific). They want personalized, relevant recommendations and offers, and a payment process that feels effortless.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Why Skill-Based Coaching is Key to Sales Rep Development

Highspot

Key Takeaways When combined, scorecards, AI, and competency frameworks create a cohesive system that aligns rep development with organizational goals Organizations that harness technology to analyze sales conversations and deliver coaching feedback are 46% more likely to increase rep quota attainment The need for a more efficient, data-driven approach to sales rep development has never been greater.

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How Following OWASP Guidelines Keeps Your AI Systems Safe

Salesforce

As AI systems grow more complex, their vulnerabilities also increase ranging from model sabotage to data reconstruction and adversarial attacks. To address these challenges, the Open Web Application Security Project (OWASP) became a key advocate for secure software development. The OWASP AI Security and Privacy Guide provides actionable principles for building strong and ethical AI applications.

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How we’re transforming the way businesses go to market

Highspot

Im more excited about revenue enablements future, and Highspots momentum, than Ive ever been since we founded Highspot in 2012. The enablement category had a 31% compound annual growth rate (CAGR) in the past year, according to Gartner, and Highspot is about to close another fiscal year of leading the enablement category in revenue growth read more about our business growth in this recent GeekWire article.

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17 Cold Email Templates for Sales You Can Use to Generate Hot Leads

Salesforce

With 25% of desk workers and 43% of executives saying they spend too much time on email already, how do you ensure they’ll want to read yours? Time is precious. The cold email template you use for prospects must be compelling, engaging, and direct in order to grab their attention quickly. And if you want clients to open what you send, your subject line needs to be personalized and on point.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.