Thu.Sep 21, 2023

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Why I Am Still on a Negativity Fast

Iannarino

I created the Negativity Fast for myself because I was angry and wanted to feel better. Part of my negativity stemmed from several traumas I'd experienced, including two brain surgeries. I lost part of my right lobe, a fact I learned only after the second surgery. At the time, I didn't recognize this as trauma. My negativity might also have been exacerbated by the anticonvulsants my doctors had prescribed to prevent grand mal seizures.

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Do You Conclude Negotiations Successfully?

Sales Pop!

Many people fear negotiations, while others get into heated arguments. Sadly, neither achieves the outcome one anticipates. The worst outcome is never to accomplish set goals and harming relationships. For these reasons, it is vital to reexamine our behaviors and approaches when differing perspectives arise and reflect on whether our actions help us to conclude negotiations successfully.

Negotiate 211
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AMA with Google’s Gary Illyes: 15 quick SEO takeaways

Search Engine Land

Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1. Does Google use user click data in ranking? “Technically, yes,” Illyes said. This is because historical search data is part of RankBrain. 2. Unlaunches happen ‘a lot’ Things change a lot (emphasis his) in search ranking at Google, Illyes said.

Niche 142
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What does the future hold for genAI? The Gartner Hype Cycle

Martech

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o

Territory 131
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Salesforce, Samsara, Monday and More: “Layoffs are Over. We’re Back to Hiring. Thousands.”

SaaStr

So tougher times aren’t over for everyone that has had them. But we’re lapping tougher times for many, and for many others, it’s just plain time to hire again. So many Cloud and SaaS leaders kept hiring flat for the past 12-18 months, and yet still grew. That works for a while, but you end up with not enough headcount if you do freeze hiring but still want to grow.

Growth 131
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Google’s helpful content update did not yet target hosted third-party content

Search Engine Land

Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation , which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from the Google Search team said at PubCon today that those changes were just help documentation changes, that they were not implemented into the helpful

Follow-up 125

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Google: Expect more simplification of Search results

Search Engine Land

The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience , according to Google’s Gary Illyes. There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE. Illyes said that is not the goal, adding that it frees up Google to experiment with “other things.” “The ultimate goal is not for AI.

Launch 123
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Why Business Acumen Must be a Part of your Sales Training Competencies

The Advantexe Advisor

Sales training is one of the biggest focus areas of many talent development and sales enablement strategies. Sales training includes methodology, selling skills, process, sales management, tools, frameworks, and product knowledge. However, while these competencies are important, there's an emerging and critical need to prioritize Business Acumen training to the top of the list.

Sales 118
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Bing Webmaster Tools disavow link tool is going away

Search Engine Land

Bing will do away with its disavow links tool in Bing Webmaster Tools starting in October 2023. Bing “will be removing the disavow links feature and associated API,” said Fabrice Canel from Microsoft. Why remove it. Canel explained that the disavow links tool is no longer needed now that the Bing Search algorithms are great at figuring out which links to count and which ones to ignore. “Times have changed, and so has our technology,” Canel wrote.

Launch 117
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This week’s AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are

Launch 116
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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25+ Best Marketing Project Management Software in 2023

G2

Let's be real – wrangling marketing campaigns sometimes feels like herding cats. You've got tasks flying left and right, deadlines that sneak up on you, and collaborations that sometimes take you to your wit's end. Not to mention that trying to coordinate with your team isn’t really a walk in the park, either.

Campaign 111
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State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite

Martech

Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.

Gaming 116
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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

Search Engine Land

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s Surface and Copilot event in New York… 1.

Retail 109
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Why Marketers Need Automated Data Integration

G2

In today's digital age, marketers are swimming in a sea of data. The amount of data sources and the granularity of data available continue to grow at an exponential rate.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads. In some cases, we can operate like an ecommerce business.

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Collaborative Conversations, How Do We Have Them?

Partners in Excellence

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. We, me included, tend to be very glib about these. We tend to talk about them, assuming everyone immediately knows what what we mean and how we execute them.

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How to leverage neuromarketing for SEO

Search Engine Land

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today.

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Freeing Up Our Time, Or Using Our Time More Effectively?

Partners in Excellence

Time management is a huge issue for all of us, but particularly important for sellers. A lot of the conversation focuses on “freeing up time.” But as I think about it, is the issue really about freeing up time or is it about using our time more effectively? For example, Gartner published an interesting analysis. They looked at how sellers are spending their time.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 new YouTube features coming soon to help creators

Search Engine Land

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Here’s a recap of what it’s in store. 1. Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts.

Launch 98
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Your Best Day in Sales Is On the Other Side of These 35 Motivational Quotes

Salesforce

Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. A steady stream of objections, rejections, and pivots make it more of an uphill slog than a gong-ringing joy. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes.

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Bing Chat rolling out personalized answers

Search Engine Land

Microsoft Bing is rolling out personalized answers within Bing Chat, the company announced at the AI event in NYC today. Personalized answers use your Bing search history to give you a more personalized response to your Bing Chat questions. We’ve seen Bing Chat testing a memory feature , which is what Bing is calling “personalized answers.” “Now, your chat history can inform your results.

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How Enterprise Search Helps Unlock Organizational Knowledge

G2

Discover how an advanced enterprise search platform can revolutionize your organization's knowledge management and drive exceptional customer experiences.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What your enterprise SEO audit may be missing

Search Engine Land

Enterprise businesses face a distinct SEO challenge. Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations. Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical SEO within the website’s structure.

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8 Ways To Raise Your Customer Service Standards

Salesforce

Your company’s product or service may be incredible — but if your customer experience is not, you may lose customers. We found that 94% of people say how a company treats them influences their decision to buy, and 48% have switched brands for better customer service. Setting high customer service standards helps your team deliver an excellent experience.

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Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data

Search Engine Land

Microsoft has launched a new performance report within Bing Webmaster Tools that incorporates new data that Bing never reported on. Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Bing Chat data? This does include data from Bing Chat, but you cannot filter out just Bing Chat data alone.

CTR 95
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5 Reasons Why Video Editing Jobs Are in Demand in Crypto!

The Digital Technology

As crypto influencers, YouTube channels and social media marketing are growing rapidly. Therefore, video editing jobs are in high demand in the crypto industry. Blockchain businesses need video editors who can create useful videos to educate and inform people about … 5 Reasons Why Video Editing Jobs Are in Demand in Crypto!

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Wix adds IndexNow support for faster indexing

Search Engine Land

Wix, a very popular website publishing platform, has adopted IndexNow, the Microsoft-backed indexing initiative. Wix is used by about 2.5% of all websites on the internet, based on some recent data , so this is a big deal for the platform. There is nothing Wix customers need to do, this is now on by default. “This means that Wix customers can now quickly reflect their latest content changes (added, updated, and deleted) in search engines search results and allowing them to drive more custo

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New Technologies You Can Use for DIY Projects

The Digital Technology

Completing DIY projects can be a lot of fun. However, it can be difficult to do complex tasks yourself. Luckily, various products and services can help you create high-quality items.

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Google is planning to update its Misleading Representation policy

Search Engine Land

Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-date with policy changes as violations can result in the suspension of your Google Ads account, meaning you can no longer advertise on Google.

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6 Core Benefits of Network Printers for Businesses

The Digital Technology

Network printers are prevalent in numerous businesses in an era where connectivity increases chances for productivity. This type of printing is often supported by multifunction printers (MFPs), enabling dependable access to printers around the network for many users.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.