Iannarino
OCTOBER 24, 2023
According to the Sidran Institute, approximately 70 percent of U.S. adults have experienced a traumatic event at least once in their lives. There are two ways humans process these negative events. The first is to believe they have been irreparably harmed. A person who processes trauma with this belief will think they are something less than they were before the trauma.
Force Management
OCTOBER 24, 2023
It’s easy to find a sales training company to help you enable your teams. Google it and you’ll find plenty of options that run the gamut of experience and cost. The challenge lies in finding the right sales transformation solution to help you solve the challenges you’re currently facing and drive the outcomes you need.
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Search Engine Land
OCTOBER 24, 2023
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.
Martech
OCTOBER 24, 2023
Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 24, 2023
Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Over the past few weeks or so, some SEOs started to notice that the event rich results were not showing.
Partners in Excellence
OCTOBER 24, 2023
Periodically, my friend, Martin Schmalenbach , and I have conversations on the state of “Value Co-Creation,” and selling. Recently, Martin brought up the concept, “Are you an indispensable partner?” My mind started going crazy with the potential of the concept of being an Indispensable Partner. I’m still formulating my thinking on this, but in the spirit of provoking a wider conversation, here are some thoughts: How’s this different from being a trusted adviso
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
OCTOBER 24, 2023
By Tom Swanson , Engagement Manager at Heinz Marketing Forget trying to plan a change out perfectly. I have tried, many times, and it does not work. Change success comes from having a rough plan and getting more specific as you go step-by-step. It is a squishy thing, but that is the nature of it. With each step you take, you get a clearer view of what the next will look like, and over time you start to see the full picture.
Search Engine Land
OCTOBER 24, 2023
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.
Martech
OCTOBER 24, 2023
When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. “Teamwork is essential to a company’s success,” says John J.
Search Engine Land
OCTOBER 24, 2023
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter of 2023. “The fundamental strength of our business was apparent again in Q3, with $77 billion in revenue, up 11% year over year, driven by meaning
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
Search Engine Land
OCTOBER 24, 2023
Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue marks a significant boost from last quarter’s 3% increase. LinkedIn revenue was also up 8%, with overall revenue in Productivity and Business Processes up 13% to $18.6 billion.
Martech
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
Search Engine Land
OCTOBER 24, 2023
“Skate to where the puck is going.” Simple in theory, but difficult in practice. If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. They want long-term success. But too often, they are seduced by short-term shortcuts to get there. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leadin
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
OCTOBER 24, 2023
Dear SaaStr: What Are The Worst Realities of Being An Entrepreneur? The worst reality, which is also part of what makes entrepreneurship so visceral — is the true feeling of Failing With 100% Responsibility. It often doesn’t leave you until $20m, $30m ARR, or sometimes much later, even in SaaS. I remember interviewing Todd McKinnon, founder CEO of Okta (now at $2B+ ARR), saying it wasn’t until $30m ARR or so he felt they weren’t going to fail : You will never, ever feel Failin
Search Engine Land
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales.
SaaStr
OCTOBER 24, 2023
So for many of us, things still seem much harder than they used to be. And yet, overall Cloud spend continues to grow to record levels. In fact, Gartner predicts 2024 spending will grow far faster than 2023, which still grew substantially. Who’s getting hit hard these days are Optional Apps. The ones folks want, but could cut because they already have some of that functionality in their core suite.
Search Engine Land
OCTOBER 24, 2023
TikTok is testing increasing its video upload limit to 15 minutes. Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Why we care. Brands collaborating with influencers may now have the opportunity to work on longer creatives together.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
OCTOBER 24, 2023
Interview anxiety is real and can easily shake your confidence. To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. In this article, we’ll break down actionable interview preparation tips and cover: 6 Interview Preparation Tips to Ace Your Interview 10 Key Tips for Acing Zoom Interviews Like a Pro 18 Tips for Perfecting In-Person Interviews tips What to Do After the Interview How to Prepare for Y
Search Engine Land
OCTOBER 24, 2023
SEO is a vast and complex practice, part art and part science. Managing an SEO team usually means that you’re taking on the world with some talented people. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction? And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors?
Highspot
OCTOBER 24, 2023
Sales training can be like sailing the high seas – an always-on adventure where focus, navigation, and teamwork are vital. We’ve curated a collection of the best sales training tips so you can build a program that will put wind in your team’s sails to navigate an uncertain selling landscape and outperform every quarter. What Makes Good Sales Training?
Search Engine Land
OCTOBER 24, 2023
Google Ads has confirmed it is experiencing issues impacting Display & Video 360. Affected users can access DV360 but may experience latency, see the UI fail to load or get stuck mid-load. The platform has advised reloading the page if the UI doesn’t load properly. Why we care. The issue will likely cause delays for advertisers using Display & Video 360 to create digital marketing campaigns, so it’s important to communicate the situation to the wider team and rest assured tha
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Sell Or Die
OCTOBER 24, 2023
TODAY WE ARE HAPPY TO BE WITH - - BEN GAY III – - WHOSE SALES TRAINING MATERIALS - - “THE CLOSERS SERIES” AND “SALES CLOSING POWER!” BOOKS – - ARE SYNONYMOUS WITH PROFESSIONAL SELLING! BEN HAS WORKED CONTINUOUSLY AS A COMMISSIONED SALESMAN SINCE HE WAS 14 YEARS OLD! WHEN HE WAS JUST 18, BEN WAS THE #1 SALESPERSON AT MACY’S/ATLANTA AS WELL AS THE YOUNGEST BUYER IN MACY’S THEN 100 YEAR HISTORY!
Search Engine Land
OCTOBER 24, 2023
While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. In my decade-plus in SEO, I’ve worked with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some SEOs seem to have fallen prey to survivor bias by focusing on problems rather than solutions.
Salesforce
OCTOBER 24, 2023
Here’s a take that may ruffle some feathers: Sales hasn’t changed since the days of merchants trading their wares in Mesopotamia. Not really. Sure, we may have more (powerful) sales tools and new methodologies. We’re even starting to harness AI to predict buyer behavior and respond to it more quickly. But, strip away all the nuanced strategy and tech, and sales remains simple: Identify a need and show how your product or solution meets that need while delivering positive econom
Search Engine Land
OCTOBER 24, 2023
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared to the first quarter of this year. Only Meta, Microsoft, and Microsoft’s LinkedIn will get more investment from advertisers, according to the survey.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 24, 2023
Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Investment shifts. Martech investment across 19 categories, which stood at $13.2 billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023.
Search Engine Land
OCTOBER 24, 2023
We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. But how do you sift through the massive troves of data to draw actionable insights? AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns.
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