Iannarino
MAY 26, 2022
I once had a client who was an incredibly difficult person. Each day, I visited her company to ensure we were meeting her needs. Every time there was a problem and, regardless of how innocuous, she ended up screaming at me. My comfort engaging in conflict allowed me to stay cool and endure the daily tirades.
Anthony Cole Training
MAY 26, 2022
If you and your organization don't have a data-driven sales approach and process, you could be missing out on some key information that would help increase sales success.
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Martech
MAY 26, 2022
Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study.
Heinz Marketing
MAY 26, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. It’s the art of leaning into an opportunity for improvement or change.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
MAY 26, 2022
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.
Spiro Technologies
MAY 26, 2022
Some salespeople are content with staying in the middle of the pack. And then, there are those who take sales far beyond what their coworkers think possible, closing deals left and right, month after month, year after year. While these wildly successful salespeople can have vastly different personalities, they usually have quite a bit in common when it comes to their beliefs and behaviors.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
MAY 26, 2022
Learning for learning’s sake is great, but we all know that a huge benefit to all that learning you’re doing is being able to translate it into a fulfilling, high-paying career. Our mission at Salesforce is to give everyone an equal chance at landing a top job. With Trailhead, Salesforce’s free online learning platform , countless Trailblazers have supercharged their careers and gained valuable, in-demand skills.
SaaStr
MAY 26, 2022
Get your first (or next) round of funding at SaaStr Europa , Meet a VC is back! This is your chance to meet with some of the most sought-after VC firms (in-person!) during SaaStr Europa. Returning for its 3rd year, hundreds of VCs will attend SaaStr Europa who are actively looking for new investments and on the hunt for soon-to-be Unicorns to add to their portfolios.
Heinz Marketing
MAY 26, 2022
By Mina Guirguis , Marketing Consultant at Heinz Marketing. Many B2B marketers have the same Wishlist item that they never get around to doing. That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done.
SaaStr
MAY 26, 2022
Organizations need livable values that drive the business and employees. If appropriately discussed and embedded, a values playbook can be the hallmark of your organization and one of the most strategic tools founders and managers have. Emery Wells, co-founder of Frame.io , discusses how to set results-driven company values and why it’s essential to embed those values into every part of the employee lifecycle.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
The Advantexe Advisor
MAY 26, 2022
It’s Memorial Day Weekend in the United States. A time of year when the school year ends, the summer begins, and for many businesses, there is just one month left in the 2 nd quarter and the first half of the year. As many Americans get ready for the long weekend and the chance to get some well-earned downtime with family and friends, the storm clouds of a significant recession are formulating on the summer’s horizon.
SalesProInsider
MAY 26, 2022
Have you ever considered how the “language” and “customs” of your buyers affects what they need to make a confident decision to move forward with working together? During an eight-country implementation of our sales training course years ago I realized just how important these individual considerations were, especially for the comfort level of the people involved.
Spiro Technologies
MAY 26, 2022
Transcript. Adam: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. And of course having fun along the way. I’m your host, Adam Honig, the CEO of Spira.ai. We make amazing AI software for companies in the supply chain, but we are not talking about that today.
Highspot
MAY 26, 2022
Sales can be a brutal business, made all the more so by the variety and complexity of sales materials and sophisticated training. Reps are expected to internalize a tremendous amount of knowledge—about the product, buyers, and the sales process itself—and any gap in knowledge can potentially turn buyers away. Many sales organizations struggle to get all their reps on the same page and to consistently hit quota quarter over quarter.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SalesBlog!
MAY 26, 2022
Years before it was penned crowdsourcing by Jeff Howe in Wired Magazine I was involved with this concept and watched it work quite well. A friend’s small car dealership was looking for a new jingle for their radio ads. Instead of hiring a marketing company (or using an internal employee) they put the word out that anyone in Austin could submit a jingle and the winner would receive $1000 bucks!
PandaDoc
MAY 26, 2022
Is my sales strategy clear? It’s a vital question that all business owners, entrepreneurs, and marketers should be asking themselves on a regular basis. Without a clear and documented plan to help your sales team position your products and services directly to buyers, the risk of misinterpretation, miscommunication, and costly errors increases dramatically.
Partners in Excellence
MAY 26, 2022
Recently, I was having a conversation with an outstanding sales leader and friend, Robyn Wiseman. Periodically, we get together to exchange ideas. These conversations follow a familiar format; we talk a little about her team and what they are doing, sometimes there’s a little coaching, but mostly it’s recognition of the great job they are doing.
Salesforce
MAY 26, 2022
It’s romantic if you think about it — when business-to-business (B2B) companies focus less on getting new customers and focus more on wooing the customers they already have. That’s what subscription business models are all about: nurturing customer relationships over time and enjoying the growth that follows as customers continue to renew.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 26, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community. The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.
SaaStr
MAY 26, 2022
This may sound harsh, But any "layoff" of a single digit % of employees is usually just a reshuffling. The bottom 5%-7% are moved out, to replace them with better performers. Net headcount rarely declines. — Jason BeKind Lemkin #???????????? (@jasonlk) May 25, 2022. Layoffs sound scary, and they are scary. But sometimes, small layoffs are a good idea — even if you have tons of cash.
Highspot
MAY 26, 2022
Product marketers have all been there: the assets they’ve carefully drafted aren’t being used by reps, their content engagement numbers are low, no one can find the most recent version of an important piece, or their content is being used at the wrong time with the wrong people. This problem is frustrating for sales reps and their managers, too, who often struggle to find exactly what they need and seek the perfect content to include in their sales kits and plays.
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