Thu.Nov 17, 2022

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Sales Commandment #6: Thou Shalt Always Tailor Your Message for Resonance

Anthony Cole Training

Thou shout always tailor your message for resonance! Does your prospect have a problem that they have to fix? And are you speaking their love language? This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #6 now!

Sales 277
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The State of Sales Is Not Good

Iannarino

The current state of sales is not good, and if we continue down this path, it will only worsen. Key failures are taking place in every aspect of the business, but there are ways to turn things around.

Sales 267
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How to Optimize Your Instagram Profile to Get More Followers

Sales Pop!

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. That means there’s a huge potential for businesses of all sizes to connect with new customers on Instagram.

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Q&A with the director of Google Analytics: Getting Started with Google Analytics 4

Martech

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. MarTech: What is the most important thing to know about migrating from UA to GA4? Russ Ketchum: GA4 is truly different from Universal Analytics at its core — and that’s intentional.

Education 136
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Manage Deals to a Successful Close in a Shifting Economy

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

Closing 132
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SEO for Contractors: A Beginner’s Guide to SEO

Sales Pop!

It’s no secret that contractors must be visible online to attract new customers. In fact, according to a recent study, 97% of consumers use the internet to find local businesses. If you’re not ranking in search engines, you’re missing out on many potential businesses. Fortunately, there’s a lot you can do to improve your SEO and get in front of more prospects.

More Trending

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5 Reasons Sales Teams Underperform Like My Old Wiper Blades

Understanding the Sales Force

My windshield wipers were no longer getting the job done. They were underperforming (leaving streaks and smudges), not clearing water from the windshield (failing to meet expectations) and I couldn't see the road properly when it was raining. It presented a threat to our safety and an upgrade was required. I ordered Bosch Icon replacement blades, rated #1 by the NY Times, and after 30 minutes of unintentionally trying to put them on backwards, I finally got them installed.

Sales 118
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Dear SaaStr: What Are The Top 5-7 Questions to Ask a Potential Angel Investor?

SaaStr

Dear SaaStr: What Are The Top 5-7 Questions to Ask a Potential Angel Investor? The question suggests … you have options. I.e., there are more angels lined up to invest in you than you can fit in. Then — congratulations!! It’s not that common at such an early stage. So you get to pick, early. The key when you get to pick your investors, at different times and stages, is to pick who can help you the most at that stage.

Promote 115
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How companies are leveraging clean rooms and first-party data as cookies vanish

Martech

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms. Getting first-party data in order.

Campaign 110
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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8 Ways to Make Your Prospects Happier

Spiro Technologies

Sales is, at its core, about making people happy. A happy prospect is more likely to buy from you, and a happy customer is more likely to refer you to friends and family. But far too often, salespeople focus so much on convincing people to buy, that they forget they should also aim to make people happy. While human interactions are complex, you shouldn’t necessarily overthink the seller – prospect relationship.

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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurabl

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Best Practices for Writing a Sales Leadership Resume

Sales Hacker

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. And I should know. I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the ne

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The Simple Reason Hiring is Slowing Way Down in SaaS, Just About Everywhere. Even While Growth Remains Strong.

SaaStr

So it’s hard to miss the layoffs on Twitter and in the media. Even tiny ones seem to get big press, like Salesforce doing a layoff of < 1% of its workforce. And tons of startups, worried about their cash reach now, are doing hiring freezes. It’s a natural, quick reaction. But there’s a third path that’s much more common, actually.

Growth 104
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Hard Skills Needed to Succeed at SDR Management

Predictable Revenue

Josh Garrison joins the Predictable Revenue podcast to discuss the hard skills needed to succeed at SDR Management and how to thrive in a sales management role. The post Hard Skills Needed to Succeed at SDR Management appeared first on Predictable Revenue.

Sales 102
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Join SaaStr, Salesforce Ventures, Accel and Iconiq for The State of Growth Investment (And More) at G2’s Reach

SaaStr

Excited to lead this deep dive for and with our good friends at G2’s Reach event on Dec 1 with 3 of the top investors in SaaS and Cloud: Doug Pepper, GP at Iconiq. Alex Kayyal, Head of Salesforce Ventures. Arun Matthew, Accel. The four of us will do a deep dive on Dec 1. It’s FREE and sign up here. The post Join SaaStr, Salesforce Ventures, Accel and Iconiq for The State of Growth Investment (And More) at G2’s Reach appeared first on SaaStr.

Growth 102
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Device-specific PPC: Why it still matters today

Search Engine Land

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.). Why? For starters, there is (at least) a 50% chance you’re reading this article on a phone. And you’re probably aware that internet and search consumption is dominated by mobile platforms.

CTR 98
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Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce

When businesses see signs of an economic downturn, the natural reaction is to cut costs and try to do more with less. However, there’s one area where your marketing team shouldn’t look to trim: harnessing the first-party data you collect directly from customers. . This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Google launches new search, shopping and maps features

Search Engine Land

Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps. Note that some of these were announced at the Search On event a few months ago. Find food through Multisearch.

Launch 97
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APACSMA Wins 3 Major Awards and Recognition in 2022 – Selling Power Magazine, HRM Readers’ Choice Awards and Asia Pacific Enterprise Awards (APEA)

APACSMA

17 November 2022 The Asia Pacific Sales & Marketing Academy Pte. Ltd is closing the year off with a series of accolades, thanks to winning 3 major awards from an array of prominent organizations such as HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA), and Selling Power Magazine. Plus an early recognition this year for our CEO Zeenath Kuraisha as she was awarded as a Leading Sales Consultant in 2023.

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Yelp introduces video and image Spotlight Ads on their homescreen

Search Engine Land

Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays.

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Serial Entrepreneur shares their journey and success story

Closer's Coffee

On this Closer’s episode we connect with Rene Graham, an architect, educator and entrepreneur, who approaches problem solving spatially and takes a functional approach to her designs. Rene is the founder of Renzoe Box, a beauty tech platform that utilizes data science & innovative packaging to solve for makeup customization & waste. She is the co-founder of LaurelHouse Studio, a boutique architecture practice and design studio based in Bryan, Texas.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Is Google Search getting worse?

Search Engine Land

Marissa Mayer, the former CEO of Yahoo, was Google’s 20th employee and the one-time leader of its search team, said Google is concerned about the declining quality of the web. The comments were made on a recent Freakonomics podcast episode that looked at whether the quality of Google search has declined over the years. The episode also featured comments from former Google executives like Sridhar Ramaswamy, who was the head of its search advertising business and left in 2018, as well as Jer

Gaming 89
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APACSMA in CNA938 Money Mind!

APACSMA

November 3, 2022. Our CEO, Zeenath Kuraisha, had a great time speaking to Stanley Leong and Andrea Heng on CNA938 Money Mind regarding effective training for sales, how sales training and the industry have changed over the years, and future challenges that APACSMA foresees. They covered sales training in general, what it covers, why it matters and how success is measured.

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New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

Search Engine Land

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State law

Legal 81
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APACSMA in CNA938 Money Mind!

APACSMA

November 3, 2022 Our CEO, Zeenath Kuraisha, had a great time speaking to Stanley Leong and Andrea Heng on CNA938 Money Mind regarding effective training for sales, how sales training and the industry have changed over the years, and future challenges that APACSMA foresees. They covered sales training in general, what it covers, why it matters and how success is measured.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Walmart’s ad revenue increased 30% in Q3

Search Engine Land

Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross Merchandise Volume) and improving customer satisfaction.” He continued that success with advertising is “mutually reinforcing.

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APACSMA Wins 3 Major Awards and Recognition in 2022 – Selling Power Magazine, HRM Readers’ Choice Awards and Asia Pacific Enterprise Awards (APEA)

APACSMA

17 November 2022 The Asia Pacific Sales & Marketing Academy Pte. Ltd is closing the year off with a series of accolades, thanks to winning 3 major awards from an array of prominent organizations such as HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA), and Selling Power Magazine. Plus an early recognition this year for our CEO Zeenath Kuraisha as she was awarded as a Leading Sales Consultant in 2023.

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Webinar: It’s time to modernize your online experience

Martech

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.

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APACSMA Wins 3 Major Awards and Recognition in 2022 – HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA) and Selling Power Magazine

APACSMA

17 November 2022. The Asia Pacific Sales & Marketing Academy Pte. Ltd is closing the year off with a series of accolades, thanks to winning 3 major awards from an array of prominent organizations such as HRM Readers’ Choice Awards, Asia Pacific Enterprise Awards (APEA), and Selling Power Magazine. APACSMA prides itself in providing high-quality training solutions with world-class content providers offering practical skillsets and best practices for corporate teams.

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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.