Iannarino
AUGUST 2, 2023
Theodore Levitt, a marketing professor at Harvard Business School taught his students that people don’t buy drills; they buy quarter-inch holes. No one wants to buy a drill , they buy the outcome the drill provides them. Too many salespeople have been convinced that their solution is superior to that of their competition. Most companies have a solution that can produce the same outcome as their competitors.
Membrain
AUGUST 2, 2023
Sales coaching is a critical multiplier for sales effectiveness. When your sales managers are excellent, consistent, and supported in coaching effectively, your sales teams perform better and continually get better.
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Salesforce
AUGUST 2, 2023
Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. Let’s dig into the dates for this sandbox preview, so you can see what’s coming up for the Winter ’24 Salesforce release Note the key dates for this release now so your organization is prepared for the upgrade.
Search Engine Land
AUGUST 2, 2023
YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling a new mobile-first vertical live experience that aims to improve reach by giving visibility to live creators in the Shorts feed.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
AUGUST 2, 2023
As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have.
Sales Pop!
AUGUST 2, 2023
Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into place.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Pop!
AUGUST 2, 2023
If you own a small business, you’ve probably dealt with an unhappy customer or two. And if you haven’t, you’re probably going to. Pouring your soul into your customers only to receive negative feedback can be discouraging and frustrating. But with some preparation and knowledge, you can improve your chances of turning a disgruntled customer into a loyal one.
Search Engine Land
AUGUST 2, 2023
Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and is specifically licensed for this purpose, the company added.
Martech
AUGUST 2, 2023
Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.
Search Engine Land
AUGUST 2, 2023
If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? Google Shopping search results have consisted primarily of free product listings since April 2020 , marking a major shift for the formerly purely paid product.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
AUGUST 2, 2023
It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet.
Search Engine Land
AUGUST 2, 2023
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target audience is, the more effectively you can optimize campaigns and ensure content is as engaging as possible.
Partners in Excellence
AUGUST 2, 2023
Have you ever experienced talking about an opportunity, a situation, or strategy with a very high performing sales person? Or been with someone dealing with a very complex deal, and all of a sudden they come up with the right answers, or strategies? Or that individual that just seems to always have the right answers for dealing with the tough situations?
Search Engine Land
AUGUST 2, 2023
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Hacker
AUGUST 2, 2023
It’s an exciting and bittersweet day. Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. So what does this mean for you? We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market.
Search Engine Land
AUGUST 2, 2023
Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions and tell you what’s trending in Google Search, the company announced. Search suggestions related to this page. The new mobile Chrome can show a “Related to this page” section for “eligible” sites after you click on the Chrome address bar.
SaaStr
AUGUST 2, 2023
Dear SaaStr: What Is The Job of a Venture Capital Fund Manager? Ultimately, the job is to beat Nasdaq by at least 20%. Otherwise, their own investors (the LPs) should just invest in … Nasdaq. It’s liquid and full of great tech companies! Net net, this means returning at least 3x the capital they are given to invest. Now what does the job look like? Roughly: Source new investments.
Search Engine Land
AUGUST 2, 2023
Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on [how to get stains out of marble type] that shows a video embedded directly in the AI-generated answer.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesProInsider
AUGUST 2, 2023
You know you’re supposed to ask questions during your prospect conversations, and yet you may wonder… “What questions should I ask?” “Is there a number of questions I should ask?” “Is there an order to which I should ask them?” Those are all good questions for you to think about. Yet these aren’t the questions that will allow you to get the best information from your prospects.
SaaStr
AUGUST 2, 2023
So Sprinklr is one big Social Media and More management tool you might not have heard of — because it’s pretty darn enterprise. And yes today, it does a lot more than social media management, but that’s its original core. And managing content and the overall customer experience at scale in big companies is a big endeavor. Sprinklr is good at it.
Sales Hacker
AUGUST 2, 2023
It’s an exciting and bittersweet day. Sales Hacker has been acquired by GTMfund. For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company. So what does this mean for you? We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market.
Predictable Revenue
AUGUST 2, 2023
Collin Stewart meets Philipp Humm, the author of The Story Selling Method, to delve into the significance of storytelling in the sales realm. The post The Power of Storytelling in Sales with Philipp Humm appeared first on Predictable Revenue.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Sales Hacker
AUGUST 2, 2023
Presenting you with a very special bonus episode this month… Max Altschuler hits us with a very special announcement, Co-Hosted by the CEO and CoFounder of Outreach , Manny Medina Tune in to hear it all! P.S. We’re officially running a GTMfund giveaway program! Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!
TaskDrive
AUGUST 2, 2023
Knowing how to create sales discovery questions can help skyrocket your sales. Master the art and science of this craft and experience the results. The post 50 Essential Sales Discovery Questions to Win More Deals appeared first on TaskDrive.
Sales Hacker
AUGUST 2, 2023
Ey? It’s not a Friday, what are you doing in my inbox? Well we’ve got some exciting news! We re-acquired Sales Hacker and are relaunching it under GTMnow, the media extension of the GTMfund ! For those of you who don’t know, my partner Max Altschuler , founded Sales Hacker in 2013 and ran it for 5 years (I joined SH later in the journey) before it was acquired by Outreach where it ran for another 5 years.
G2
AUGUST 2, 2023
Learn from Nitzan Shaer, co-founder of WEVO, who talks about maintaining NPS score with customer satisfaction and delight to survive a challenging economy.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Hubspot
AUGUST 2, 2023
Whether you sell furniture or enterprise software, you face the same challenge: finding the right words to say. Sending cold emails, leading prospects through sales calls, and following up all take time and articulation. Sales teams everywhere are starting to use AI to streamline these processes and craft better pitches. If you’ve been hearing about the iconic ChatGPT platform for sales and want to give it a spin, look no further.
G2
AUGUST 2, 2023
Dreamdata’s CMO and Co-founder Steffen Hedebrandt shares his insights on revenue attribution and its importance in the B2B marketing world.
Martech
AUGUST 2, 2023
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI , predictive analytics and personalized customer journeys. The last article of the series will look at workflow automation or robotic process automation (RPA), or AI-based tools that enable repetitive tasks to be performed by software rather than humans.
G2
AUGUST 2, 2023
Dreamdata’s CMO and Co-founder Steffen Hedebrandt shares his insights on revenue attribution and its importance in the B2B marketing world.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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