Fri.Dec 09, 2022

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3 Top SaaS Sales Training Tips to Help You Find the Right Program

Iannarino

In the world of B2B sales , SaaS is one of the largest and fastest-growing industries. Globally, the market is expected to grow as high as 716.52 billion US dollars by 2028. Your market has a lot of opportunity: Is your team prepared to seize it?

B2B 278
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Content ideas may be coming to Google Search Console

Search Engine Land

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub.

Launch 145
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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

When you think of business innovation, some cities that come to mind include San Francisco, Seattle, Boston, and New York City. As millions have flocked to these areas to make their career dreams come true, housing and daily living prices have made it nearly impossible to be financially independent. This means there are now other cities ripe with technological, science, engineering, and innovation opportunities that are also cheaper to live in.

Gambling 130
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Some Folks in SaaS Are Still Doing Really, Really Well. E.g., MongoDB, HashiCorp, Monday, GitLab, Okta and More.

SaaStr

Almost everyone in sales is going to have to work harder next year. Better to embrace it now, if you haven’t already. — Jason Be Kind Lemkin  (@jasonlk) December 8, 2022. So look, very few, if any, SaaS or Cloud companies are out there saying times are easier now than 12 months ago. Probably none. Everyone from Amazon to HubSpot to Salesforce is saying is tougher.

Growth 126
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Nearly every sales organization will admit they could be better at planning. According to a study by Cascade Insights , more than 75% of sales leaders agree their planning efforts are problematic — and 90% of sales ops leaders confessed on LinkedIn they need to do sales planning faster and more frequently. Regardless of your revenue goals, if you can be faster and more effective at your sales planning practices, you will give your sellers a competitive advantage.

Territory 120
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Salesforce: The trends underlying a record-breaking Cyber Week

Martech

In 2021, the Javits Center in New York city completed construction of a $1.5 billion expansion on the north side of its campus, adding over one million square feet spread over five floors — with a working rooftop farm. This week, the Salesforce World Tour took over the behemoth space for one day. It had previously touched down in Boston and Tokyo. We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber We

Retail 117

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How Not to Go Cheap: The Data Behind Staying Away from Freemium and Focusing on Premium with Payhawk CEO Hristo Borisov and VP of Marketing Désirée Schildt (Video)

SaaStr

No pressure, but the pricing model you choose can make or break your SaaS business. But it can be difficult for founders to figure out the right structure for their business. Fortunately, other successful SaaS leaders have experience with this challenge. In a special session from SaaStr Annual 2022, Hristo Borisov (CEO & Founder at Payhawk) and Désirée Schildt (VP of Marketing at Payhawk) share their secrets to choosing the right pricing strategy that can make a premium business.

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Airbnb’s search marketing shift: Should advertisers follow suit?

Search Engine Land

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

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Are You Prepared for the Next Challenge to Your Supply Chain?

Salesforce

The supply chain serves one ultimate purpose — to deliver a promise to a customer. Recent years have seen the supply chain break down as critical pieces go out of sync, due in part to inflation and a scarcity of materials and talent. But what have we learned about supply chain management recently that can help navigate the current disruptions and future uncertainties?

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JavaScript rendering and indexing: Cautionary tales and how to avoid them

Search Engine Land

I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML , on the Onely blog. Bucko described a test they did showing significant delays by Googlebot following links in JavaScript-reliant pages compared to links in plain-text HTML. While it isn’t a good idea to rely on only one test like this, their experience matches up with my own.

Launch 74
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How We Designed Salesforce Maps to be Color Blind-Friendly

Salesforce

Imagine a service representative needs to repair a broken machine for a customer and that customer’s location is highlighted on a map. If the service rep has color blindness, they might not be able to distinguish which marker is highlighted. They’d have to hunt through menus and tables to find the information. This isn’t efficient. As a result, the extra time it takes to search for basic information adds up and can affect the quality of customer service.

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10 major pricing mistakes you should avoid

PandaDoc

Pricing is a major force that impacts all facets of your business operations. No company will ever get it right all at once, which makes it so important to iterate and experiment with various approaches. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. At its core, there is a huge benefit in making your pricing strategy more dynamic and value-focused for a more interactive relationship with markets.

Price 52
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Why prioritizing business continuity in martech is a must

Martech

In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We were documenting business continuity and disaster recovery (BCDR) plans for the department. . Business continuity planning means working out how an organization will function after a major blocker to normal operation suddenly occurs.

Angle 115