Anthony Cole Training
FEBRUARY 15, 2024
Most organizations and sales managers think of accountability or performance management as “micro-managing.” Jim Collins has been quoted as saying “There is no such thing as 'micro-managing.' There is either managing or not managing.” There is a lot that a manager must bring to the table to be effective at setting standards and gaining accountability with their team.
Iannarino
FEBRUARY 15, 2024
In the past couple of weeks of sales kickoffs, I have come to realize that sales organizations don't spend time talking about sales. Naturally, they talk about opportunities and pipelines and what must happen for the client to buy from the salesperson. Even though most sales organizations should know better, they still talk about their solutions, as if that is what the buyer wants.
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Sales Pop!
FEBRUARY 15, 2024
I’m John, your host, and today I’m excited to share with you a fascinating conversation I had with Matt Phillips , a leadership coach and host of the Matt Phillips podcast. Matt, who is based in Denver, has a wealth of experience in sales operations and accounting, having worked with big names like Western Union, Marsh, and Robert Half. Our discussion revolved around sales archetypes and the challenges of transitioning from a salesperson to a sales leader.
Force Management
FEBRUARY 15, 2024
In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
FEBRUARY 15, 2024
I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” The rationale they provide goes something like: “If your top performers have win rates 2X more than the average for the rest of your sales team, then giving them your best leads will drive 2X yield over giving them to others!
Search Engine Land
FEBRUARY 15, 2024
OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 15, 2024
Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to which the response was attached, Google said: “(T)he analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.
Search Engine Land
FEBRUARY 15, 2024
Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties.
Martech
FEBRUARY 15, 2024
Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services.
Search Engine Land
FEBRUARY 15, 2024
You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags. 10 questions to size up an SEO agency.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
FEBRUARY 15, 2024
Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.
Sales Hacker
FEBRUARY 15, 2024
Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecti
Search Engine Land
FEBRUARY 15, 2024
Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Why we care. This solution could prove hugely beneficial to small businesses as they can now boost posts without having to pay a charge, saving them money.
SaaStr
FEBRUARY 15, 2024
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Satya Patel, Partner at Homebrew. Check that out here. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. What’s your most recent disclosed investment?
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Search Engine Land
FEBRUARY 15, 2024
Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next.
Martech
FEBRUARY 15, 2024
Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house
Search Engine Land
FEBRUARY 15, 2024
Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. “With these new experiences, users in EEA countries searching for queries such as “hotels near me” may notice more visual and entity focused results.
Martech
FEBRUARY 15, 2024
Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
FEBRUARY 15, 2024
Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google has another bug serving or rending a search feature. We can confirm that as of around 7 am ET on Thursday, February 15th, featured snippets are not being presented in the search results. What changed. Featured snippets are Google Search’s machine learning based snippets that can show at the top of the results and often answer your query.
The Digital Technology
FEBRUARY 15, 2024
With new trends coming into picture every now and then, the eCommerce industry is evolving at a rapid pace. Now, it’s time you also evolve and look for innovative ways to hook and engage customers with your online store.
Search Engine Land
FEBRUARY 15, 2024
Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building a plane while flying it.
The Digital Technology
FEBRUARY 15, 2024
In the ever-changing environment of blockchain technology, staking has emerged as a basic concept with important ramifications for both investors and network members.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
FEBRUARY 15, 2024
So we’re coming back to Miami for the 4th SaaStr Super Miami Meet-up !! We’re getting together 300+ SaaS and Cloud execs to talk all things scaling right in Wynwood. It’s out 4th Miami meet-up and everyone has been a blast. We’ll kick things off around 4pm and go until folks get tired, and including a few informal AMAs: CRO Confidential LIVE with Sam Blond CEO Vimeo on Scaling PLG + SLG Together Open AMA with Jason and much more!!
Search Engine Land
FEBRUARY 15, 2024
Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google responded by stating that the report contains “many inaccuracies” and “overlooks”ignores” the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective
Salesforce
FEBRUARY 15, 2024
Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits.
Search Engine Land
FEBRUARY 15, 2024
TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required when working across various platforms, making content creation more efficient and user-friendly.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Understanding the Sales Force
FEBRUARY 15, 2024
This article has a longer analogy build up then most, but it’s worth it. Earlier this week, the forecast called for a big nor’easter to drop 8-13 inches of heavy, wet snow in our area. We got 3 inches. It harkened me back to the good old days before the incredible weather technology we have now. When I was growing up in the 1960’s, I watched meteorologist Don Kent give his weather forecasts on WBZ channel 4 in Boston.
The Digital Technology
FEBRUARY 15, 2024
In the modern age of digital technology, defending against cyber threats has appeared as a pressing intention for both individuals and businesses.
G2
FEBRUARY 15, 2024
Learn the most essential help desk software requirements in this expert guide. Explore the must-have features and learn what to look for in help desk software.
Salesforce
FEBRUARY 15, 2024
The potential role of artificial intelligence (AI) in banking is massive. Predictive AI already supports many standard banking practices, such as chatbots managing routine inquiries or call center agents’ dashboards. As generative AI continues to evolve, we expect lots of time-saving opportunities around rote tasks that improve the customer experience due to AI’s ability to produce natural language content, images, and coding.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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