Thu.Feb 15, 2024

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place! Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233
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Achieving Sales Team Excellence – No Micro Managing!

Anthony Cole Training

Most organizations and sales managers think of accountability or performance management as “micro-managing.” Jim Collins has been quoted as saying “There is no such thing as 'micro-managing.' There is either managing or not managing.” There is a lot that a manager must bring to the table to be effective at setting standards and gaining accountability with their team.

Sales 218
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The Art of Mastering the Sales Conversation: Unlocking Success in a Competitive Market

Iannarino

In the past couple of weeks of sales kickoffs, I have come to realize that sales organizations don't spend time talking about sales. Naturally, they talk about opportunities and pipelines and what must happen for the client to buy from the salesperson. Even though most sales organizations should know better, they still talk about their solutions, as if that is what the buyer wants.

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Selling Beyond the Sales Team: How a Cross-Functional Approach Improves Execution

Force Management

In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Report: OpenAI working on web search product

Search Engine Land

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.

Product 135
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Why AI will have the faults of human intelligence

Martech

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

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“Give Your Best Leads To Your Top Performers!”

Partners in Excellence

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” The rationale they provide goes something like: “If your top performers have win rates 2X more than the average for the rest of your sales team, then giving them your best leads will drive 2X yield over giving them to others!

Start-ups 101
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How to hire an SEO agency: The definitive guide

Search Engine Land

You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags. 10 questions to size up an SEO agency.

Consult 117
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7 Innovative Use Cases of IoT in eCommerce

The Digital Technology

With new trends coming into picture every now and then, the eCommerce industry is evolving at a rapid pace. Now, it’s time you also evolve and look for innovative ways to hook and engage customers with your online store.

Customers 105
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Meta advertisers can avoid 30% Apple service charge for boosted posts

Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Why we care. This solution could prove hugely beneficial to small businesses as they can now boost posts without having to pay a charge, saving them money.

Service 117
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Step by Step: Understanding Staking in Blockchain

The Digital Technology

In the ever-changing environment of blockchain technology, staking has emerged as a basic concept with important ramifications for both investors and network members.

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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next.

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AI-powered martech releases and news: Feb. 15

Martech

Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house

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Featured snippets disappear from the Google search results

Search Engine Land

Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google has another bug serving or rending a search feature. We can confirm that as of around 7 am ET on Thursday, February 15th, featured snippets are not being presented in the search results. What changed. Featured snippets are Google Search’s machine learning based snippets that can show at the top of the results and often answer your query.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Use AI to Build a Better Shopping Experience

Salesforce

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits.

Retail 92
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Google’s new search experiences in the European Economic Area

Search Engine Land

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. “With these new experiences, users in EEA countries searching for queries such as “hotels near me” may notice more visual and entity focused results.

Territory 112
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5 steps to a seamless post-M&A brand integration

Martech

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

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6 areas to address before increasing B2B paid media investment

Search Engine Land

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building a plane while flying it.

B2B 104
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecti

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Google hits back at report criticising the Privacy Sandbox

Search Engine Land

Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google responded by stating that the report contains “many inaccuracies” and “overlooks”ignores” the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective

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Doubling Down: Hilarie Koplow-McAdams, Venture Partner at NEA

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Satya Patel, Partner at Homebrew. Check that out here. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. What’s your most recent disclosed investment?

Growth 89
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TikTok Creative Assistant now available in Adobe Express

Search Engine Land

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required when working across various platforms, making content creation more efficient and user-friendly.

Launch 96
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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SaaStr Miami is Back!! March 6 in Wynwood!

SaaStr

So we’re coming back to Miami for the 4th SaaStr Super Miami Meet-up !! We’re getting together 300+ SaaS and Cloud execs to talk all things scaling right in Wynwood. It’s out 4th Miami meet-up and everyone has been a blast. We’ll kick things off around 4pm and go until folks get tired, and including a few informal AMAs: CRO Confidential LIVE with Sam Blond CEO Vimeo on Scaling PLG + SLG Together Open AMA with Jason and much more!!

Meeting 68
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How to Get into Cyber Security?

The Digital Technology

In the modern age of digital technology, defending against cyber threats has appeared as a pressing intention for both individuals and businesses.

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From Salesperson to Sales Leader

Sales Pop!

I’m John, your host, and today I’m excited to share with you a fascinating conversation I had with Matt Phillips , a leadership coach and host of the Matt Phillips podcast. Matt, who is based in Denver, has a wealth of experience in sales operations and accounting, having worked with big names like Western Union, Marsh, and Robert Half. Our discussion revolved around sales archetypes and the challenges of transitioning from a salesperson to a sales leader.

Sales 64
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How Cisco solved 3 team-wide pain points with Salesloft

SalesLoft

If you talk to Cisco’s Business Operations Manager John Wayne “JW” Maioriello about his team’s switch to Salesloft, he’ll tell you it was the right decision: “It took us nearly zero time to see the benefits of using Salesloft.” His sales reps were able to focus on delivering better, more meaningful content without spending as much time on training as before.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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7 Creative Ways to Bring in More Sales Online

Sales Pop!

If you’re running an online business, you know the drill: more sales equals more success. But since everyone is fighting for attention online, how do you actually stand out and get those sales numbers climbing? Instagram gurus and big-shot entrepreneurs will tell you the basic textbook and what not. Sure, that worked when there were only a few reliable online stores for the audience.

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Essential Help Desk Software Requirements To Look For in 2024

G2

Learn the most essential help desk software requirements in this expert guide. Explore the must-have features and learn what to look for in help desk software.

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How to do an AI implementation for your marketing team

Martech

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services.

Education 119
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Don Kent and My 8 Reasons For Inaccurate Sales Forecasts

Understanding the Sales Force

This article has a longer analogy build up then most, but it’s worth it. Earlier this week, the forecast called for a big nor’easter to drop 8-13 inches of heavy, wet snow in our area. We got 3 inches. It harkened me back to the good old days before the incredible weather technology we have now. When I was growing up in the 1960’s, I watched meteorologist Don Kent give his weather forecasts on WBZ channel 4 in Boston.

Sales 81
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.