Iannarino

AUGUST 28, 2023

The promise of the linear sales process was that every salesperson could follow it to win enough deals to hit their targets. Some proponents made the bold claim that following the sales process as documented was enough to allow a salesperson to win the client’s business.

Process 228

Process Sales 228

Veloxy

AUGUST 28, 2023

Thanks to our increasingly hectic lifestyles, nobody’s got time to waste anymore. Especially not on strangers trying to hawk one thing or another. Factor in the relentless competition and it’s literally the worst time to be a salesman. Heck, even salespeople hate receiving cold calls from other inside sales and field sales reps. Did someone say hypnosis?

Technique 130

Technique Sales Prospecting Up-sell 130

G2

AUGUST 28, 2023

In today’s digital era, data is vital for any business. Every piece of data collected is capable of being valuable. Customer information, employee records, financials, and intellectual property are some resources that must be stored in a readily accessible and secure location.

Customers 105

Customers Product 105

Partners in Excellence

AUGUST 28, 2023

Complex B2B change and buying processes are messy—and they are getting messier! It has, always, been messy. For well over a decade, we’ve seen huge amounts of data directly or indirectly demonstrating the impact of the inherent messiness of buying. A few data points: Increasing numbers of change and buying projects fail! Whether it’s data Morten Hansen presents in collaboration, the data presented in The Jolt Effect, we see 60-75% of internal change management/buying projects f

Presentation 95

Presentation Start-ups B2B Process 95

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken out of context, SEO expert Eric Enge explained that the technology is still a fantastic tool for creative inspiration and sa

Presentation 98

Presentation Technology Technology Technique 98

Salesforce

AUGUST 28, 2023

Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. On the other hand, some may be wondering why their business’s customer experience is diminishing as they lose sight of value and connection. Perhaps you’re moving too fast, trying to keep up with the pace of innovation — and fearing falling behind if you don’t.

Customers 97

Customers Trust Technology Technology 97

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 billion in 2023, per Statista. Organizations are spending 25.4% of their marketing budget on technology, says Gartner.

Government 94

Government Technology Technology Strategize 94

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken out of context, SEO expert Eric Enge explained that the technology is still a fantastic tool for creative inspiration and sa

Presentation 93

Presentation Technology Technology Technique 93

SaaStr

AUGUST 28, 2023

Nathan Latka of Founderpath is hosting a new bootstrapper workshop track at SaaStr Annual 2023 in our Executive Briefing Center. Anyone with a full pass can sign up through the Braindate app (the sessions are tagged as workshops / Super Braindates). Nathan is also giving out some tickets to his base as well. Next Week: 13 Bootstrappers On Stage, 9 Revenue Graphs, 18 SaaS Templates, 2 Book Signings ” We’re putting our money where our mouth is.

Start-ups 92

Start-ups Meeting Closing Customers 92

Search Engine Land

AUGUST 28, 2023

Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users. Chrome support for Bing Chat. Mikhail Parakhin, the CEO of Bing, wrote on X last week that Bing Chat now works for 100% of Chrome. “Chrome is shipped a 100%,” Mikhail Parakhin wrote.

Launch 92

Launch Engineering 92

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from differing priorities, the desire to move fast or other excuses. Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution.

X-functional 91

X-functional Angle Government Education 91

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 million “monthly active orderers” as they shop. 1. Instacart’s 2023 ad revenue.

Retail 92

Retail Launch Engineering Growth 92

Martech

AUGUST 28, 2023

Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious ways. For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so?

Niche 88

Niche Campaign Presentation Clients 88

Search Engine Land

AUGUST 28, 2023

SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play. As I highlight in my article “ Unleashing enterprise SEO superpowers: The 4 pillars for SEO success ,” mitigation and error management in technical SEO are crucial for a flawless online experience.

Engineering 90

Engineering User Experience Process Conversion 90

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SaaStr

AUGUST 28, 2023

So times haven’t been tough for everyone in SaaS the past 12-18 months. If you were in AI, if you were in hospitality, if you were in parts of e-commerce, if you were in mobile … things mostly have been Pretty Normal. But other segments have been hit with a sledgehammer. In particular, folks impacted by The Great App Layoff, where 10% or more of many orgs’ app stack was cut.

E-commerce 81

E-commerce Hospitality Growth Gaming 81

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.

Campaign 74

Campaign Launch Gambling Territory 74

SaaStr

AUGUST 28, 2023

Discover how three breakout SaaS companies scaled from an idea to hundreds of employees and $1B+ valuations, all while living their values along the way. Notion COO Akshay Kothari, Motive CEO and Founder Shoaib Makani, and CEO and Co-Founder of Incredible Health Iman Abuzeid share the secrets of ensuring their company-centered values and purpose remained an anchor amidst hypergrowth.

Drivers/motivators 77

Drivers/motivators Growth Launch Trust 77

Understanding the Sales Force

AUGUST 28, 2023

If you grew up in the sixties and seventies like I did, then you remember when TV shows had theme songs that were so good, they were also hit songs. A few that come to mind are the theme songs from shows like Happy Days, LaVerne and Shirley, The Love Boat, Hawaii Five-O, Mission Impossible, All in the Family, Welcome Back Kotter, WKRP in Cincinnati, and Cheers.

Relationship building 62

Relationship building Sales Consult Up-sell 62

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

G2

AUGUST 28, 2023

Learn about AI data analytics and its use cases in several industries.

Product 98

Product 98

Accent Technologies

AUGUST 28, 2023

The gap between consumer ChatGPT AI and enterprise ChatGPT solutions is about more than just terminology. While consumer ChatGPT paints a broad picture, enterprise solutions drill down to the unique challenges and opportunities faced in sales. Sales leaders, in particular, require tools that can grasp the nuances of their market, strategy, goals, and desired actions.

Sales 52

Sales Technique Gaming Technology 52

G2

AUGUST 28, 2023

As a 5x SaaS entrepreneur, I know that scaling a startup for high-growth requires a blend of strategic vision, relentless execution, and a deep understanding of customers.

Growth 52

Growth Strategize Customers 52

Accent Technologies

AUGUST 28, 2023

Beyond Chat: A Strategic Partner for Your Sales Endeavors Navigating the gap between consumer AI and enterprise solutions is about more than just terminology. While consumer AI paints a broad picture, enterprise solutions drill down to the unique challenges and opportunities faced by businesses. Sales leaders, in particular, require tools that can grasp the nuances of their market, strategy, and goals.

Sales 52

Sales Technique Strategize Gaming 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Hubspot

AUGUST 28, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Before you ever pick up the phone for prospecting , you have to determine whether the person you’re calling fits your ideal prospect profile. That starts with you understanding your company‘s value offering like the back of your hand.

Prospecting 56

Prospecting Education Contact Up-sell 56

Accent Technologies

AUGUST 28, 2023

Harnessing AI Brilliance for Unmatched Content Excellence In the digital landscape, a multitude of content tools vie for attention. Yet, while consumer AI offers broad solutions, it's the specialized prowess of Enterprise ChatGPT that truly caters to businesses. Designed with marketing leaders in mind, it bridges the gap between generic content generation and tailored business insights.

Technique 52

Technique Trust Follow-up Start-ups 52

The Digital Technology

AUGUST 28, 2023

WhatsApp provides the capability to erase chats and messages within its online messaging interface. However, the predicament arises when a crucial WhatsApp message or conversation is unintentionally deleted WhatsApp chats or misplaced during actions like device resetting or replacement.

Conversion 40

Conversion 40

Search Engine Land

AUGUST 28, 2023

We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments. For example, designers (or UX / CRO specialists) may think they can increase a site’s conversion rate by 10% by cutting content and giving a more streamlined look.

Territory 96

Territory User Experience UX Engineering 96

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. However, in this fast-paced environment, the true north star remains a well-crafted and meticulously executed strategy. Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95