Iannarino

NOVEMBER 16, 2023

Discover the transformative power of collaboration in sales, and how embracing it can turn every client interaction into a victory.

Clients 234

Clients Sales 234

Force Management

NOVEMBER 16, 2023

How do you help your organization to evolve and grow? Economic indicators suggest that the sluggish economy is taking a positive turn. Now may be the time to shift your strategy from hold-the-line to a focus on growth and transformation. The organizations that come out on top will be the ones who embrace this new era with a strategic plan to hit the ground running.

Strategic planning 142

Strategic planning Strategize Growth Sales 142

Search Engine Land

NOVEMBER 16, 2023

Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. What changed. Here is a list of the documented changes: Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed

Consult 138

Consult Engineering 138

Salesforce

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.

Referrals 124

Referrals E-commerce Promote CRM 124

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.

Represent 115

Represent Campaign Technology Technology 115

Search Engine Land

NOVEMBER 16, 2023

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s product pages, creating a more streamlined user experience, which has caused frustration amongst the company’s rivals, according t

E-commerce 115

E-commerce Product Retail Drivers/motivators 115

Search Engine Land

NOVEMBER 16, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness at the federal antirust trial let the statistic slip.

Engineering 115

Engineering Gaming Closing Process 115

Martech

NOVEMBER 16, 2023

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).

Non-Profits 104

Non-Profits Technology Technology Meeting 104

Search Engine Land

NOVEMBER 16, 2023

To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. Among Bard’s many potential uses, the tool can be a powerful ally for SEOs looking to dissect and understand Google’s algorithm updates and identify actionable recommendations for impacted sites.

Construction 105

Construction Engineering Follow-up Start-ups 105

SaaStr

NOVEMBER 16, 2023

So this is a post on a point we’ve made many times over the years at SaaStr, but I wanted to call it out specifically. Because especially in more challenging times, we make the mistake of … Settling. Settling: For a VP That Looks Good on Paper But You Know Isn’t Truly Great. They will be gone in 6 months. And have burnt up a ton of time and capital on the way, For a Cofounder That Almost Wants to Do It, But Not Quite.

Trust 98

Trust Product 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases.

Conversion 102

Conversion Product Represent Engineering 102

Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

Gaming 97

Gaming B2B Presentation 97

Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. This is why comprehensive reporting can make a huge difference. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one of the primary challenges associated with it.

Clients 100

Clients Engineering Growth Launch 100

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.

UX 85

UX Process Prospecting Service 85

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Search Engine Land

NOVEMBER 16, 2023

Nobody likes to be on the receiving end of a good “I told you so,” but at least a couple of times on this fine domain, I’ve warned against reliance on display and programmatic. And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at least add a healthy dose of skepticism to your POV on programmatic.

B2B 96

B2B Campaign Follow-up Growth 96

SaaStr

NOVEMBER 16, 2023

Dear SaaStr: Should We Drop Customers That Complain Too Much? Sometimes, yes. But just as often, the ones that complain are the ones that care. And oftentimes, their complaints help focus you on the gaps you really do need to fix. One thing most SaaS companies get wrong in customer success is they don’t spend enough time surfacing customers that are truly at risk, but aren’t complaining.

Customers 85

Customers Product 85

Search Engine Land

NOVEMBER 16, 2023

Google has filed a lawsuit in the northern district of California against two men who allegedly used the DMCA takedown request mechanism to try to remove competitor URLs from the search results. The lawsuit writes that the “defendants have weaponized copyright law’s notice-and-takedown process and used it not for its intended purpose of expeditiously removing infringing content, but instead to have the legitimate content of their competitors removed based on false allegations.” The l

Trust 95

Trust Engineering Process Sell 95

Adaptive Business Services

NOVEMBER 16, 2023

Never say never. While I have been hesitant to explore the sales related applications of AI, let alone adopt them, I have finally decided to dip my old wrinkly toe into the AI pool. What changed? Not much, however, I have been introduced to a fairly simple tool that will allow me to experiment with AI on a limited and focused basis. FlyMsg is primarily used as a text expander.

Education 71

Education CRM Consult Technology 71

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Search Engine Land

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

Gaming 91

Gaming B2B Engineering Presentation 91

Salesforce

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? It’s a delicate balancing act. And it’s only possible when your data is comprehensive, meaningful, and easy to understand. Unfortunately, that’s pretty rare. Our research shows that 94% of business leaders feel their organization should be getting more value out of their data.

Service 72

Service Customers Cross-sell Contact 72

SalesLoft

NOVEMBER 16, 2023

Your customer conversations are a goldmine of opportunity. Each time your team records a sales call, you gain access to critical insights that improve handoffs, progress deals faster, and upskill reps. But there’s a catch. Your reps and managers are likely spending hours a day listening to recorded calls and cobbling together data from different systems to extract these gems.

Conversion 52

Conversion Process Sales Strategize 52

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. “It’s no longer just about acquiring information, but knowing how to act on intelligence.

GTM 53

GTM Trust CRM Cross-sell 53

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

The Digital Technology

NOVEMBER 16, 2023

In a perfectly competitive market, businesses need SEO-optimised landing pages to sustain their existence and grow. When your rivals offer the same products and services to the customers, you need more than just an organised catalogue of premium-grade goods. To … Why Does Your Business Need SEO-Optimised Landing Pages?

Service 45

Service Product Customers 45

Sell Or Die

NOVEMBER 16, 2023

For the last 25 years, Sam Parker has helped thousands of organizations develop more engaged teams, improve cultures, and drive better results. He did this through the company he co-founded in 1998 that evolved to be called InspireYourPeople.com. During that time, Sam wrote several short books making a positive impact on millions of people and thousands of organizations.

Entertainment 40

Entertainment Closing Customers 40

Sales Hacker

NOVEMBER 16, 2023

The insight behind how implementing buying committee playbooks increased revenue 270%, doubled win rates, and shrank forecasted misses at Stytch. No Person is an Island It is rare in B2B sales for a single buyer to make a noteworthy purchase in a vacuum, and according to the Harvard Business Review software purchases greater than $100k involve on average eight stakeholders.

Objectives and Key Results 87

Objectives and Key Results Engineering B2B Start-ups 87

PandaDoc

NOVEMBER 16, 2023

You’re closing a deal that could catapult your company into the big leagues. Your potential client eagerly awaits a quote that will seal the deal. Every second counts — the pressure is on, and each word in your sales quote matters. However, creating accurate quotes manually — juggling between spreadsheets, and trying to keep up with rapidly changing customer data — can feel like an impossible challenge.

CRM 52

CRM E-commerce Customer Relationship Management Pipeline 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Search Engine Land

NOVEMBER 16, 2023

Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk wasting time and money.

UX 109

UX Legal Objectives and Key Results Strategic planning 109

Salesforce

NOVEMBER 16, 2023

Picture this. Another week begins, and so does another revenue forecast call with more questions than answers. Leaders from your different regions show up with estimates they all calculated in different ways, some of them in spreadsheets. There is $1 million in revenue that disappeared since last week, but it’s hard to track down exactly where all those small opportunities went.

Process 59

Process Territory Objectives and Key Results Pipeline 59

Salesforce

NOVEMBER 16, 2023

Did you know that increasing customer retention rates by 5% increases profits by 25% to 95% ? In today’s competitive business landscape, everyone is racing to gain their customers’ attention and increase customer loyalty. The companies currently winning the customer loyalty race are using data to gain insight into their customers’ wants and needs.

Drivers/motivators 64

Drivers/motivators Follow-up Represent CRM 64

Salesforce

NOVEMBER 16, 2023

There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how it works and how to deploy it. Think of AI as a vehicle with the ability to deliver all the customer insights you need and want. You can market more efficiently and create personalized content that customers love.

E-commerce 125

E-commerce Drivers/motivators Campaign Technology 125

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline