Iannarino
OCTOBER 5, 2023
My second book is titled The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. I wanted to title it The Art of Commitment Gaining. My experience was that closing is one of the easier outcomes to attain if you had the 10 conversations and commitments I outlined in the book.
Sales Pop!
OCTOBER 5, 2023
Repeatedly using the same strategies because they are easy and work for now will never contribute to advancements. The better approach is to ask ourselves, ‘How long will it continue to work – or is something better awaiting our desire? Today, two common themes in articles are that employees prefer hybrid work versus obeying a mandate to be in the office and that self-care plus meditation empowers our mind, body, and spirit to do our best.
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Veloxy
OCTOBER 5, 2023
In the ever-evolving digital landscape, LinkedIn InMail has emerged as a powerful tool for professionals to connect and engage with their target audience. For example, an InMail is 3 times more likely to be accepted than a cold call, and 6 times more likely to be opened than a cold email. But how can you harness the full potential of this feature to boost your networking and business efforts?
Partners in Excellence
OCTOBER 5, 2023
We know trust and trustworthiness are critical in our ability to engage prospects and customers. It’s a foundation of our ability to develop and maintain relationships. We know what happens when, inadvertently or purposefully, we betray that trust. There are other concepts intermingled with trust and trustworthiness. Integrity, consistency, meeting commitments, knowledge, honesty, values and value, caring are all elements of establishing and maintaining trust.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Force Management
OCTOBER 5, 2023
As we approach 2024, sales leaders face a critical task: setting the right priorities for your Sales Kickoff event. The past year, marked by economic downturns and shifting market dynamics, may have presented new challenges for your sales team. Those challenges can be opportunities for your team to learn and strengthen your approach in the coming year.
Partners in Excellence
OCTOBER 5, 2023
Recently, working with a client, we were talking about a major change initiative. I asked the question, “How will you be making a decision on how do implement this initiative?” There was an awkward silence, the CEO eventually said, “I don’t know…… What should I be doing? What should I be looking at? Who should I be involving in the decision?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 5, 2023
This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.
Search Engine Land
OCTOBER 5, 2023
Google may be having some issues indexing and/or serving new content in Google Search. There have been reports from various news publishers about these issues starting at about 2pm ET today. Google statement. Google’s Search Liaison Danny Sullivan said , “I’ve heard some sporadic reports, and we’re checking on these.” 40 minutes after publishing this article, Google confirmed the issue as an indexing issue with new content.
Martech
OCTOBER 5, 2023
The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Boosts to content management Salesforce continues improving content management and customizable dashboards, along with enhancements in sales capabilities, personalization and online pay
SaaStr
OCTOBER 5, 2023
Dear SaaStr: As a Founder, How Do You Deal With Stress In a Startup? Dealing with stress is important, especially for founders, who do have to hide … some of it. Per the WSJ and Challenger, Grey, this year more CEOs have left their jobs than any year since 2002 when they started tracking. More than in 21+ years. For me at least, 4 things made a material impact: #1.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
OCTOBER 5, 2023
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).
Search Engine Land
OCTOBER 5, 2023
Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its: Audiences Unique targeting capabilities Ad formats Why we care.
Martech
OCTOBER 5, 2023
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.
SaaStr
OCTOBER 5, 2023
Klaviyo overall is probably growing faster than HubSpot Marketing: Klaviyo: – $650,000,00 ARR – Growing 56% – Adding ~$360m in new bookings HubSpot Marketing: – $1,200,000,000 ARR (est — of $2B total) – Growing 20% – Adding ~$240m in new bookings HubSpot overall is much… — Jason ✨Be Kind✨ Lemkin (@jasonlk) October 2, 2023 So there’s no question HubSpot overall is far bigger than recently IPO’d Klaviyo, at an impressive $2B in ARR, gro
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Martech
OCTOBER 5, 2023
One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness.
Search Engine Land
OCTOBER 5, 2023
Google Ads has changed significantly, adjusting to the latest technologies and users’ evolving online behavior. Previously, advertisers had to manage campaigns closely. Now, there’s a bigger focus on using data and automation. This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools.
Lead Fuze
OCTOBER 5, 2023
Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. It’s not science fiction, but reality. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts.
Search Engine Land
OCTOBER 5, 2023
Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on. But how much weight do all these SERP shift impacts hold?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
OCTOBER 5, 2023
Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Whether you’re new to social selling or looking to revamp your strategy, you might be wondering where these social sellers are finding success.
Search Engine Land
OCTOBER 5, 2023
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Understanding the Sales Force
OCTOBER 5, 2023
Earlier this year, I wrote an article about building a stone walkway and how it is such a great analogy to sales process. Today I was watching stone masons build a stone column and while the focus is on the column itself, each stone represents a process unto itself. Unlike retaining walls or two-sided walls, columns expose stones on all four sides, so each column takes a long time to assemble.
Search Engine Land
OCTOBER 5, 2023
One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a wide range of skills, a grasp of natural language processing (NLP), search engines, and, occasionally, programming languages. Despite this complexity, grasping the key takeaways from semantic SEO is crucial for formulating the best plans to drive SEO results.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SalesHood
OCTOBER 5, 2023
The post Sales conversations that convert: How to ask impactful questions appeared first on SalesHood.
Search Engine Land
OCTOBER 5, 2023
Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. Should EU users opt out of paying a monthly fee, they must consent to the platform tracking their digital activity for the purpose of targeted advertising, reports the Wall Street Journal. Why we care. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest i
The Digital Technology
OCTOBER 5, 2023
Marketing automation technologies are critical in today’s rapidly changing digital landscape. Pardot and HubSpot are two major players in this sector, both known for their outstanding features and capabilities.
Search Engine Land
OCTOBER 5, 2023
Google bosses from its Ads, Chrome and Search departments conspired together to boost ad revenue, according to emails shared at the federal antitrust trial by the US Department of Justice. The internal emails reveal private exchanges between Jerry Dischler, the Vice President of Google Ads, Prabhakar Raghavan, who heads up Google Search and Chrome, and Anil Sabharwal, Product VP and GM at Google, as well as other senior leaders Within those conversations, the Google bosses discussed increasing
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lead Fuze
OCTOBER 5, 2023
Have you ever pondered how AI is altering the environment around us? One area that’s gaining traction fast is using AI in project management. Picture a virtual assistant, tirelessly coordinating tasks and updating schedules. Imagine an algorithm sifting through mountains of data to anticipate potential problems before they even occur. This isn’t just something from a movie—it’s already taking place.
Search Engine Land
OCTOBER 5, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Lead Fuze
OCTOBER 5, 2023
Are you a small business owner , looking to get an edge over your competitors? Picture this: Your customers are receiving personalized marketing campaigns, your social media content is timely and engaging, all while saving time on customer service. Sounds too good to be true? Well, it’s not just wishful thinking anymore! AI tech is now available for small biz, transforming it from a far-off idea to an achievable reality.
Search Engine Land
OCTOBER 5, 2023
Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this guide from GatherUp will help you approach, generate, manage, and make the most of your clients’ online customer reviews over the long term.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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