Iannarino

FEBRUARY 15, 2023

“If you don’t know your numbers, you don’t know your business.

Sales 302

Sales 302

Martech

FEBRUARY 15, 2023

Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The Web3 hype is tangible. This baby is growing up to be a doctor! The challenge for the digital marketer is to appreciate what the baby can do, when it grows up.

Launch 127

Launch Technology Technology Follow-up 127

Membrain

FEBRUARY 15, 2023

Technology has been changing the sales game at a rapidly increasing pace for decades. And now, new Artificial Intelligence (AI) content tools are threatening to upend it entirely.

Gaming 118

Gaming B2B Technology Technology 118

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged.

Clients 122

Clients Consult Follow-up Engineering 122

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Follow-up

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Campaign 121

Campaign Strategize Technology Technology 121

Search Engine Land

FEBRUARY 15, 2023

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. Previously, the Data quality icon appeared at the top of the Reporting snapshot report and the overview reports. However, different messages can apply to different cards.

Follow-up 108

Follow-up Campaign Engineering Process 108

Search Engine Land

FEBRUARY 15, 2023

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also: Anchor text placements How to write good anchor text Internal links within your content External links from other sites Crawlable links The first section is very similar to the original document, which you can see on the Wayback Machine.

Engineering 106

Engineering Trust 106

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Released in September 2022, it is an excellent read and I highly recommend it. Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society.

Government 105

Government Technology Technology UX 105

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.

Campaign 101

Campaign Networking Lead generation Conversion 101

The Advantexe Advisor

FEBRUARY 15, 2023

Over the past several weeks, I have noticed that a significant number of our clients have or are about to put a freeze on non-essential business travel. It almost feels like the early days of the pandemic, but the reasons are very different. Back then, it was a health issue, today’s travel freezes are to save on travel expenses and decreased productivity.

Launch 70

Launch Meeting Clients Product 70

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

FEBRUARY 15, 2023

New Bing has been available to a small portion of the general public for about a week now. I’ve been playing around with the new AI-powered chat feature for a few days and it works better than I was expecting. If you’ve spent some time testing out ChatGPT , and were impressed by its capabilities, you’re likely to have a similar experience with New Bing.

Engineering 101

Engineering Presentation Represent Launch 101

SalesProInsider

FEBRUARY 15, 2023

Let’s talk about trust. Trust is an intangible, and crucially important, aspect of any buying and selling relationship. Why is it so important? Because trust is what allows a prospective client to feel comfortable moving forward in working with you. The Buyer and Seller in Financial Relationships If you’re in a financial service role, you may think that “buying and selling” doesn’t apply to you; however, there is still a “buyer” and a “seller” in the transaction of them agreeing to become

Clients 62

Clients Finance Trust Pitch 62

Search Engine Land

FEBRUARY 15, 2023

Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal,

Objectives and Key Results 98

Objectives and Key Results Commission Entertainment Engineering 98

Gong.io

FEBRUARY 15, 2023

Businesses continue to recognize the value of a comprehensive platform that uses AI and data analytics to capture, understand and automate revenue operations processes. Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. And they are turning to Gong to do it.

Strategize 62

Strategize Pipeline Go To Market Trust 62

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Campaign

Search Engine Land

FEBRUARY 15, 2023

If you’ve seen a bunch of your Google ads getting disapproved over the last day or two, don’t worry. Google advertisers have seen a massive number of their ads being disapproved for various reasons, such as “malicious software” and “circumventing systems.” Anyone else getting hit with a wave of Google Merchant Center and Google Ads accounts disapprovals, in the last hour?

Engineering 97

Engineering Clients Customers 97

Hubspot

FEBRUARY 15, 2023

Strong networking skills are one of the most useful abilities you can have. Unfortunately, it’s usually not something we’re born with – you’ll have to practice to improve. Luckily, with some guidance, you’ll quickly master networking. In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Give more than you take.

Networking 75

Networking Meeting Start-ups Conversion 75

Search Engine Land

FEBRUARY 15, 2023

If you’re among the “multiple millions” on the waitlist for the new Bing, hopefully it shouldn’t be too much longer. The new Bing will be rolling it out to “millions of people” over the next couple of weeks, according to a tweet from Microsoft’s Corporate Vice President & Consumer Chief Marketing Officer Yusuf Mehdi.

Presentation 97

Presentation Launch Trust Engineering 97

Salesforce

FEBRUARY 15, 2023

Commerce leaders are starting to emerge from one of the most turbulent business periods in recent history. After years of pivoting to meet new demands, often with fewer resources, the industry is starting to seize new opportunities with an eye to the future. When it comes to ecommerce trends, 2023 is the year that brands will move from being reactive to proactive.

Cross-sell 98

Cross-sell B2C Entertainment Start-ups 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Google would be an example of an ad network because it connects both supply and demand.

Gaming 96

Gaming Networking Campaign Angle 96

Salesforce

FEBRUARY 15, 2023

We live in an age of overflowing data. It comes from all angles and all channels, and in many ways we are “spoiled” with data. It’s not necessarily easy to capture all this customer data in contact centers — or put it to good use. With budgets tightening, you need to find ways to make the most of the customer data you already have in your contact center.

Contact 93

Contact Customers Angle Service 93

Search Engine Land

FEBRUARY 15, 2023

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.

Customers 93

Customers Engineering Presentation Conversion 93

Heinz Marketing

FEBRUARY 15, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector. I tested ChatGPT to see what the tool comes up with and how it compares to our understanding of the market.

Healthcare 103

Healthcare Hospitality Appointment B2B 103

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Search Engine Land

FEBRUARY 15, 2023

The Privacy Sandbox beta is a tool that enables businesses to monetize your data without directly accessing it, which Google says is considerably better for safeguarding user privacy. The spotlight is currently on the alterations being implemented to Google Chrome, where they pledge to eliminate third-party cookies , which have been the primary method utilized by companies (including Google) to trace your online activity for the past three decades.

Sports 92

Sports Technology Technology Campaign 92

SaaStr

FEBRUARY 15, 2023

What do some of the most successful PLG companies have in common? How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from th

Growth 72

Growth Product GTM Engineering 72

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” As with any Mueller answer, there was a bit more nuance to be found in his answer: “So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content.

Engineering 92

Engineering Teamwork Campaign Gaming 92

Search Engine Land

FEBRUARY 15, 2023

Google made $224 billion from ad revenue in 2022, which has helped hide four major cultural problems within the company, according to former Google engineer Praveen Seshadri. Why we care. Although Seshadri was not a member of the search team, he offers some interesting insights from within Google that may help us understand why Google has been lagging behind Microsoft and OpenAI in the ongoing AI wars – and why Google brought back co-founders Larry Page and Sergey Brin during its “code red

Education 91

Education Engineering Launch Technology 91

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service