Iannarino
MARCH 2, 2022
The phone is a dying sales tool. Not really, but if you read one of the many think pieces that have come out on the subject in recent years, I wouldn’t blame you for believing that myth. In fact, according to Salesforce research, 92% of customer interactions happen over the phone.
Force Management
MARCH 2, 2022
Give your salespeople the knowledge, skills and tools to differentiate their sales approach from tough competition. The past few years have created permanent shifts to the way buyers and sellers approach sales conversations. Regardless, good selling is good selling. Enable your salespeople to differentiate not just what they sell but also how they sell to help them win more opportunities this year.
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Membrain
MARCH 2, 2022
Sales organizations spend anywhere from a few hundred to several thousand dollars per salesperson on sales training every year.
Search Engine Land
MARCH 2, 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. Please visit Search Engine Land for the full article.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
RAIN Group
MARCH 2, 2022
As one of the final steps to close a sale, the proposal presentation is essential to answering lingering questions, demonstrating impact, and connecting with decision makers. While there are several things to keep in mind for the presentation itself, just as important is the preparation you do before the meeting. Asking key questions of your buyer and working with your internal team will give you the edge you need to outshine your competition.
David Meerman Scott
MARCH 2, 2022
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
criteria for success
MARCH 2, 2022
There are many aspects to sales development. And all great sales managers know that when it comes to sales development, opportunities for growth are endless. When we talk to sales managers about sales development, we tend to get some similar questions: Where is the best place to start? What areas of sales development should be prioritized? How do I support my salespeople in their sales development efforts?
Martech
MARCH 2, 2022
As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive se
Heinz Marketing
MARCH 2, 2022
By Laura Patterson, President of VisionEdge Marketing. “The increased pressure to deliver results is not likely to go away anytime soon”, says Darryl Sparey, Managing Director and Co-Founder of Hard Numbers. Does that sound like a lament from decades ago? Sadly no. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results.
Martech
MARCH 2, 2022
Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked to create a new role at my previous employer, Western Governors University (WGU). It took a while for my former boss and me to flesh out a job description and select a job title.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Salesforce
MARCH 2, 2022
Not only are growing businesses the foundation of our economy, they’re also the very core of our society. The past few years have been filled with ups and downs, leaving many of these businesses faced with uncertainty. To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report.
Martech
MARCH 2, 2022
On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. They also did their part to transform workflows with their own Service Cloud updates. “Every company that I speak to… they’re all going through major digital transformations,” said Benioff, adding.
Search Engine Land
MARCH 2, 2022
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams. Please visit Search Engine Land for the full article.
Martech
MARCH 2, 2022
Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the event through live and on-demand video content. With this new collaboration, SpringServe’s ad serving and inventory management aims at streamlining the monetization of SXSW content online and through SXSW TV apps.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
MARCH 2, 2022
Google updated its help documents to say that it may require you to verify your business with an additional method. Please visit Search Engine Land for the full article.
Highspot
MARCH 2, 2022
Highspot and Smartsheet both believe in internships as important levers for hiring and building diverse teams, as springboards for people entering the engineering field, and as worthy investments in the future of tech workers. Smartsheet’s internship program onboards large cohorts of university graduates with an extensive internal support network.
Search Engine Land
MARCH 2, 2022
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor. Please visit Search Engine Land for the full article.
SalesProInsider
MARCH 2, 2022
Don’t you wish there were a big red “Easy” button that would make all your selling efforts more efficient and productive? Well, there is! All your prospect meetings will be easier when you adjust your mindset to focus on the things that really matter to THEM! Your Easy Button Is: “What’s in it for Them?” Instead of “Easy” though, the button says, “What’s in it for Them?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
MARCH 2, 2022
Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights. Please visit Search Engine Land for the full article.
SaaStr
MARCH 2, 2022
In the early days of SaaS, it was difficult to predict how users would interact with new products. Only a few tools could understand new users early within a customer base. . Now, however, the focus is on product-led growth. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Jeffrey Yoshimura, CMO and CXO at Snyk , Asawari Samant, Head of Marketing at Anyscale , and Katrina Wong, VP Marketing and Demand Generation at Segment , delve into the
Selling Power
MARCH 2, 2022
Successful sales management relies heavily on the individual skills of the sales manager. In this blog we share three skills that drive successful sales management.
Adaptive Business Services
MARCH 2, 2022
It seems that we have gotten lazy. Maybe we have always been so. Don’t like the term lazy ? How about …. Overconfident. Complacent. Satisfied with the status quo. Lack of persistence. Take your pick. They will all lead to the same result and, if you are a salesperson whose income is at least partially predicated on performance, it’s a deadly state to be in.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Salesforce
MARCH 2, 2022
A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But after a few meetings, I noticed something: I was always the only healthcare professional in attendance.
SaaStr
MARCH 2, 2022
Make it harder to leave, churn looks better this month and quarter. Make it easier to leave, churn looks better 2-3 years out. — Jason BeKind Lemkin #???????????? (@jasonlk) February 28, 2022. So Zoom could never grow forever at the truly insane rates it grew the past 2 years. If it did, it would exhaust the entire planet Earth of customers. Its incredible journey from $1B to $4B in ARR in record time may never be seen again in SaaS.
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