Iannarino
AUGUST 17, 2023
A salesperson commented that he had not had a face-to-face meeting since 2020, even though he has asked for a face-to-face meeting. He suggests that buyers don’t “want the buddy act,” something that might suggest busy people no longer want a lot of rapport building before starting a meeting.
Force Management
AUGUST 17, 2023
The buying committee is changing. The average buying committee is now between 8 and 10 decision-makers. This means the sales process is more complex than ever, and ongoing budget concerns add another layer of challenges for your sales team. When you're putting time and resources into sales cycles that last an entire quarter or much longer, the last thing you want is for an unexpected requirement, budget allocation or a last-minute stakeholder interjection to throw a wrench in your plan and stall
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Search Engine Land
AUGUST 17, 2023
Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our target audience and how they search.
Martech
AUGUST 17, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 17, 2023
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.
Heinz Marketing
AUGUST 17, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. Once Fall is fully here, I enjoy it, but for me it always comes too soon! As the final days of summer arrive, a powerful opportunity emerges for B2B professionals to embrace change and set the stage for a great transition into the fall season.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 17, 2023
I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or
Partners in Excellence
AUGUST 17, 2023
One of my favorite movie scenes is Jack Nicholson’s soliloquy in A Few Good Men and the famous line, “You can’t handle the truth…!” I worry whether “we” can’t handle the truth. I and others have become broken records. Post after post, we cite examples and data that indicate something is broken. As sellers, we would hope that customers would want to engage us, but the reality is they do everything the can to minimize their need to engage selling.
Search Engine Land
AUGUST 17, 2023
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respec
Martech
AUGUST 17, 2023
The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Why we care. Last year’s men’s World Cup proved the reach the global sport has with U.S. audiences.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
AUGUST 17, 2023
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed between Reels.
Sales Hacker
AUGUST 17, 2023
Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers. What you will learn How to successfully set yourself up as a one person team Evolving your strategy and goals as your companies goals change How to nail your companies messaging Effectively build
Search Engine Land
AUGUST 17, 2023
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its AI products into two categories – Predictive and Generative.
SaaStr
AUGUST 17, 2023
One of our most popular additions to SaaStr content has been CRO Confidential, hosted by ex-Brex CRO and now Founders’ Fund Partner Sam Blond. We’re getting one of the most popular guests, Jameson Yung, SVP Sales at Gong together with Sam Blond to do it LIVE with tons of time for Q+A and deep dives at SaaStr Annual 2023 in SF Bay Area Sep 6-8 !!
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Partners in Excellence
AUGUST 17, 2023
My friend, John Smibert , wrote a great post, posing the question, “ Do sellers have to have honesty, integrity, and transparency? “ Of course, we do! We have to establish trust with our customers: honesty, integrity and transparency are critical elements of this. What troubles me about John’s article is not the point of view he presents, I’m fully in support of it.
SaaStr
AUGUST 17, 2023
We came right back on 20VC to do a deep dive on where seed investing is right now with Frank Rotman, one of the most successful fintech investors, Sam Lessin on Slow Ventures, with an incredible portfolio, and Jason Lemkin: It’s a good listen. Per Harry: “WTF is really happening at seed right now? I just released this absolute banger of a discussion with Jason M.
The Digital Technology
AUGUST 17, 2023
Humans generate over 2 billion tons of waste every year, which is not a manageable amount. Residential and commercial areas need to improve or better waste management strategies to cut down on this waste generation.
SaaStr
AUGUST 17, 2023
Dear SaaStr: What Are the Exit Options for VCs That Fail to Make It in The VC Industry? There is probably no better business to fail at than to be a failing General Partner at a sizeable VC firm. If you fail as an associate, principal, etc. … that’s just like any other job. But a little better. You’re managed out, although usually slowly and gracefully.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
AUGUST 17, 2023
Have you heard the urban marketing myth about the 1% Black Friday promotion? A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers did not. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.
SaaStr
AUGUST 17, 2023
So there are plenty of lists everywhere but Lead411 tracks a superset of folks on LinkedIn to see who has the most followers, and the most growth. We came out at #4. To me though the thing that stood out the most is how little growth there is in the very top accounts. Only 3 of the Top 10 accounts are growing, and we were the only one of the Top 5 to be growing.
The 5% Institute
AUGUST 17, 2023
Are you finding it frustrating that your sales efforts aren’t yielding the results you expected, and asking yourself ‘reasons I’m not closing sales’? You’re not alone. Many businesses and individuals face the same challenge of not closing sales effectively. In this article, we will explore the common reasons behind this issue and provide actionable solutions to help you overcome these hurdles.
The Digital Technology
AUGUST 17, 2023
The meeting room and desk booking system streamlines the process of finding and reserving collaborative spaces with real-time availability data and smooth integrations with calendars.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Search Engine Land
AUGUST 17, 2023
ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a paradigm shift in the industry – an evolution in how we approach optimization – with technology-driven understanding and adaptability. While ChatGPT reshaped how we approach SEO, its real magic lies within the integration capabilities introduced with GPT-4 and ChatGPT plugins.
The Digital Technology
AUGUST 17, 2023
Transiting from data to the cloud can become quite a journey for an organization. This is where Azure Migration Services can act as a trustworthy companion that makes your adventure smooth and secure.
Martech
AUGUST 17, 2023
Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to find that 80% of digital marketing leaders plan to add emerging channels in the coming year. However, any CMO knows the true bulk of marketing work lies not just in channel management.
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