Iannarino

APRIL 21, 2023

A stranger asks you for money. Do you say yes?

Sales 278

Sales 278

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.

Campaign 119

Campaign B2B Follow-up Pipeline 119

SaaStr

APRIL 21, 2023

So we’ve posted a lot on SaaStr on the year on how to understand how VCs think. On how they need to invest in unicorns not just to make money, but just to survive. But what does it take to be a truly elite VC? And if you meet with a truly elite VC, what are they looking for? Truly elite VCs have Billion Dollar Positions. This is a much higher bar, and achievement, than merely a billion dollar sale, or a billion dollar IPO.

Meeting 115

Meeting Sell Sales 115

Search Engine Land

APRIL 21, 2023

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page experience system , the mobile-friendly system , page speed system and the secure site system are all gone. These removals make me wonder if any of these algorithm updates mattered at all to the overall Google ranking system?

Launch 110

Launch Engineering 110

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

APRIL 21, 2023

So something quietly changed in the past few years. Maybe it was the investing craziness of late ‘20 through late ‘21. Maybe it was VCs not wanting to rock the boat. Maybe it was a lot of startups just plain not having real boards of directors. What’s changed is the majority of startups that are venture-backed don’t seem to get the CEO’s and founders’ compensation packages approved by the board anymore.

Government 109

Government Finance Trust Growth 109

Martech

APRIL 21, 2023

“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. These ‘Climate Risk’ websites, which make up 10% of the domains in the five countries studied by the report — the U.S., U.K., France, Germany and Australia, contribute 33,500 metric tons (mt) of carbon dioxide equivalent (CO2e) greenhouse gases per

Retail 109

Retail Networking Up-sell Start-ups 109

SaaStr

APRIL 21, 2023

In this post , SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided.

Niche 103

Niche Prospecting Pitch Up-sell 103

Search Engine Land

APRIL 21, 2023

Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries. News answers. Bing wrote , “We’ve taken steps to help Bing give better answers if you’re asking questions about news. Bing said we should try to ask Bing Chart “What are today’s top breaking news stories?

Engineering 89

Engineering Conversion 89

David Meerman Scott

APRIL 21, 2023

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.

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67

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Partners in Excellence

APRIL 21, 2023

“What does this mean” is probably the most important question we and our customers are confronted with. And until we can deal with that question in a meaningful, deep way, we will not achieve what we should. We have tools which present us with endless facts, figures, data. They give us answers, directions. Sometimes, they provide insight.

Presentation 62

Presentation Growth Customers Sell 62

Search Engine Land

APRIL 21, 2023

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0 — Matt Navarra (@MattNavarra) April 21, 2023 Why we care.

Government 79

Government Promote Engineering Process 79

Salesforce

APRIL 21, 2023

Technology is important to enterprise success. But the larger a company becomes and the more technology projects it initiates, the more complexity and fragmentation arise in both business processes and the tech landscape. To deal with this difficult environment, companies often introduce rigorous management and control processes, but these can become overly rigid and calcify innovation and agility.

Government 52

Government Promote Technology Technology 52

Search Engine Land

APRIL 21, 2023

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding. Coding with Bard.

Engineering 67

Engineering 67

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B2B

Accent Technologies

APRIL 21, 2023

The post Marketers: Here are 7 Reasons Sales Isn’t Using Your Content appeared first on Accent Technologies.

Sales 52

Sales Technology Technology 52

Spiro Technologies

APRIL 21, 2023

Transcript Adam Honig: I could do this intro in my sleep, and sometimes I do. I used to practice it, you know, a bunch of times before every podcast, and now I’m just like, all right, whatever. Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way.

Transportation 52

Transportation Manufacturing Territory Education 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Their sheer financial volume highlights their importance to your business. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

Heinz Marketing

APRIL 21, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static. As you develop or refine your organization’s current target audience, here are 3 common mistakes to avoid. 1 – Confusing ICP and Buyer Personas When it comes to defining your target audience, identifying your ICP and buyer personas s

Consult 52

Consult Technology Technology Customers 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Anthony Cole Training

APRIL 21, 2023

Accountability in an organization is kind of like the old country song by Joe Diffie: Prop Me Up Beside the Jukebox (If I Die).

Follow-up 291

Follow-up Sales 291

Partners in Excellence

APRIL 21, 2023

Thanks to the outstanding work by Matt Dixon and Ted McKenna in “ The JOLT Effect ,” we are now beginning to understand the impact of “Fear of Messing Up,” or FOMU on buying deccisions. (I need to go on record with my preferred version being FOFU.). But what about Seller FOMU/FOFU? Particularly as we look at these very difficult economic times.

Gaming 127

Gaming Up-sell Sell Customers 127

Search Engine Land

APRIL 21, 2023

Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date.

Real Estate 96

Real Estate Angle Engineering Territory 96