Iannarino
SEPTEMBER 25, 2023
Whether you are a sales leader or a sales manager, you are responsible for the future , and you can’t create the future without first creating a vision. As a leader, you need to know what you want in the future and what you and your teams need to do to bring it into existence. Without a compelling vision, you are likely to repeat the prior year, hoping you increase your revenue and hit your sales targets.
Search Engine Land
SEPTEMBER 25, 2023
“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.
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Salesforce
SEPTEMBER 25, 2023
Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? It’s a question worth exploring. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business.
Search Engine Land
SEPTEMBER 25, 2023
In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in Austin last week. Why we care.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
SEPTEMBER 25, 2023
There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.
Search Engine Land
SEPTEMBER 25, 2023
Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a newly identified problem at their workplace.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 25, 2023
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Ready to change the way you measure your campaigns?
Martech
SEPTEMBER 25, 2023
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.
Search Engine Land
SEPTEMBER 25, 2023
Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current set of Core Web Vitals and key tips and tools to improve your web performance to deliver a good page experience for users.
Martech
SEPTEMBER 25, 2023
“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
SEPTEMBER 25, 2023
OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. ChatGPT’s new voice and image functionalities will be rolled out to paying subscribers over the next two weeks, with plans to expand these services to the free version of the app “soon after” Why we care.
Martech
SEPTEMBER 25, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.
SaaStr
SEPTEMBER 25, 2023
Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads. Unfortunately, this type of tension is all too common and plagues many companies.
Search Engine Land
SEPTEMBER 25, 2023
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and what top trends in paid search advertising are expected to gain traction?
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Gravy
SEPTEMBER 25, 2023
Sales Presentation Skills That Get You To "Yes" Faster In this episode of the Sales Gravy Podcast, Jeb Blount talks to renowned sales experts Richard Fenton and Andrea Waltz about their “Go For No” approach to embracing rejection in sales. They discuss how the fear of “no” sabotages sales presentations and what salespeople can do to deliver more successful and engaging presentations that get them to “yes”.
Search Engine Land
SEPTEMBER 25, 2023
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available.
G2
SEPTEMBER 25, 2023
Linux virtual private server (VPS) stands as a trusted choice for companies across the world. The flexibility and power of Linux VPS make it a prime pick. Yet there’s a dark cloud hovering: cyber threats.
Eliminate Your Competition
SEPTEMBER 25, 2023
Staying top of mind with your customers and prospects is crucial for long-term success in B2B sales. As a salesperson, you understand the importance of improving a company’s revenue generation capability. One often overlooked strategy is the art of sharing industry and management articles with your clients. In this blog post, we’ll explore why successful salespeople who read and share articles can be a game-changer for your sales strategy.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
SEPTEMBER 25, 2023
Metaverse means "beyond the universe” and was introduced to us by authors like Neal Stephenson in "Snow Crash," Ernest Cline in "Ready Player One," and William Gibson in "Neuromancer.".
G2
SEPTEMBER 25, 2023
E-learning delivers education through digital resources. From classrooms to boardrooms, people are more inclined to take online courses to balance learning with the rest of their lives.
G2
SEPTEMBER 25, 2023
Fintech, a sector known for opportunities and potential, is often a subject of discussion for entrepreneurs and business leaders. Fintech simply joins finance and technology reinforced by digital transformation.
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