Anthony Cole Training
JANUARY 16, 2019
Selling is a 'slight edge business' that is driven by one more phone call, one more prospecting effort, one more cold email outreach, one more social media push, and one more effort to build a new relationship and land a new client.
ConversionXL
JANUARY 16, 2019
Inbound marketing. Conversational marketing. The subscription economy. Growth hacking. Each term, now ubiquitous, had humble origins but a profound—and profitable—impact. The phrases have defined brands. Those brands, in turn, have nurtured and sustained the intellectual capital of the phrase. So how do you create one? Reverse engineering the origins of brand-owned terms is not a breakdown of the step-by-step planning that led from term identification to widespread acceptance.
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Understanding the Sales Force
JANUARY 14, 2019
If you're young enough, some of the questions in the first few paragraphs won't apply because you haven't experienced the world without the innovations mentioned below. Don't let that prevent you from reading this because after the milestones, we'll get to the good selling stuff. For those of you who are my age or older, do you remember the first time you saw color TV?
Sales Hacker
JANUARY 18, 2019
Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Based on my experience as a Director who has executed over 20+ shows with budgets ranging from $5,000 to $65,000 over the course of my career, this can be a daunting task.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Partners in Excellence
JANUARY 17, 2019
Saturday morning, I was waiting for my appointment to get my haircut. Regina (my hairdresser) had just finished with a lady. As she was paying, the lady asked for a bottle of shampoo. As Regina got the bottle, she also pulled a bottle of something else. She told the customer, “You may want to also consider this… ” I don’t really know what it was, but the lady asked some questions.
Hubspot
JANUARY 17, 2019
You all know the Old Spice guy, right? The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. you name it. And do you know who is behind all of that marketing collateral? Copywriters.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Selling Power
JANUARY 16, 2019
Seventy-one percent of companies don’t believe their remote sellers manage their time and days effectively. Here’s how to increase their productivity.
Women Sales Pros
JANUARY 18, 2019
Sales is a transfer of confidence from seller to buyer. Prospects want to feel like they are making the best possible decision and placing their business and trust with a credible partner. When you lack confidence, it calls that trust into question and gives the prospects a reason to choose another vendor, especially when all things are equal. Surprisingly, I learned more about confidence from my training as an actor than from any sales training I’d received.
Hubspot
JANUARY 15, 2019
Consider one of American Express's company values -- "Customer Commitment". Ideally, if you've had a positive experience with one of American Express's customer service reps, you've seen this value displayed first-hand. Alternatively, take a look at one of Google's values -- "Focus on the user and all else will follow.". Any Google search will show you they stand by their purpose to serve the user.
Jeff Shore
JANUARY 17, 2019
By Ryan Taft. ?There is nothing worse than walking into a sales encounter and experiencing a one-sided “conversation.”. These dreadful experiences are better known as monologues. Here are four simple sales techniques to personalize your conversation and help your customer feel the love. 1. Remember – and Use – Your Customer’s Name. I know – duh! And I know you already know that.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Understanding the Sales Force
JANUARY 17, 2019
In my last article I shared the t op 8 requirements for becoming a great salesperson. Wow, did that resonate with people and there was a great discussion about it on LinkedIn. In addition to that, I received a number of emails asking, what are the requirements for becoming a great sales manager? I'll share those in a moment but first, since they were so popular, a few more "do you remember the first time" questions: Do you remember your first cell phone that didn't need to be plugged into a roof
Sales Hacker
JANUARY 14, 2019
The hard sell vs. soft sell debate is an old one, full of subjective opinions, anecdotes… and not a whole lot of data. So it’s no surprise there are still two, widely divided camps – each thinking their own approach to sales is the best. (Actually, there are three camps. Some folks argue that neither a “soft sell” nor a “hard sell” are the right way to think of selling.
Hubspot
JANUARY 14, 2019
Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone. Because that doesn't work. You sound like a salesperson trying to sell them -- which makes the modern buyer run for the hills. So when are elevator pitches effective?
Openview
JANUARY 14, 2019
Software that’s sold with a traditional license and maintenance contract is rapidly taking on dinosaur status. According to Gartner , “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” Clearly, the software as a service (SaaS) model is here to stay; most vendors that sell via the long-established model need to contemplate making the switch.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Women Sales Pros
JANUARY 14, 2019
When I’m building relationships with potential clients, LinkedIn InMail and invitations are part of my social messaging rotation. If you’re in B2B sales, you’re probably using it also. When done right, these tools are very effective for background research and opening doors for that next step in the conversation. When done wrong, it can very quickly shut down a conversation and a potential relationship.
Partners in Excellence
JANUARY 16, 2019
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different. Our experience focuses on us–perhaps reference customers that we have worked with in the past. “We’ve worked with Google, Microsoft, Siemens, General Motors……” These are supposed to demonstrate our customer base, implying we’ve done great things with them, and perhaps, to generate credibility as we speak with customers (if they are relevant ref
Hubspot
JANUARY 18, 2019
As a real estate professional, the amount you're paid for each sale is often dependent on commission. And the average commission for the sale of a property is 6% of the purchase price. But, how do you know you'll be paid fairly for the work you've done? This is where procuring cause comes into the picture. Let's demystify the procuring cause and what it means for real estate professionals.
CloserIQ
JANUARY 16, 2019
For job seekers, it’s worth paying attention to companies with women CEOs. There are many advantages to working at a company headed up by a woman. According to one study of 45,000 business leaders , women receive higher marks on average for leadership effectiveness. Researchers believe that this is in large part because women are more likely to ask for feedback from others and use that feedback to improve.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Jeff Shore
JANUARY 16, 2019
In This Episode of The Buyer’s Mind with Jeff Shore: Joe Calloway, author of The Leadership Mindset, and Jeff talk about the customer’s need for an exceptional experience. What memories, as a sales professional, will you give your customer that makes their experience unique? It takes a creative sales person to make the experience stand out. Hip doesn’t last but delivering a consistent and memorable experience does.
Partners in Excellence
JANUARY 13, 2019
Every profession has it’s own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other and to get things done. For example, finance types talk about debits, credits, accruals, depreciation, assets, liabilities, and so forth. They have their own acronyms like A/R, A/P ROCA, EBITDA and so forth.
Hubspot
JANUARY 17, 2019
For small business startups, enlisting the help of a silent business partner may feel like a win-win proposition. The notion of a partner who will contribute money without demanding control likely feels too good to be true. Better yet, when you consider that 82% of startups fail due to cash flow problems , finding a silent partner could be a vital step in your company's survival.
Membrain
JANUARY 13, 2019
I don't get stressed anymore when I'm driving. All it took was for me to not exceed the speed limit.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
PandaDoc
JANUARY 14, 2019
2019 is officially upon us. The Christmas and holiday commercials are over and predictions about the new year have commenced. With the flood of this new info, it’s easy to feel overwhelmed while browsing your LinkedIn newsfeed. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. So my goal with this post is to give you the TL;DR version of all of those predictions.
Engage Selling
JANUARY 12, 2019
If you travel a lot with work—as I do—it exposes you to a much wider variety of ways that people experience the world around them.
Heinz Marketing
JANUARY 15, 2019
Reporting gives B2B marketers headaches and heartburn more than almost any other task. Honestly, it’s frequently frustrating for non-marketing execs like CEOs, CFOs, Sales VP’s, board members, and investors because the marketing data just doesn’t mean anything. But if B2B marketers provide high-value reporting and analytics, it’s a great way to become a leading star within your organization.
Jeff Shore
JANUARY 15, 2019
By Amy O’Connor. There are two positives to keep in mind about buyer’s remorse: One, it is predictable, and two, it’s a normal part of the buyer’s journey. Unfortunately, a buyer regretting their purchase decision catches too many salespeople off guard, and therefore they do not handle the situation properly. Sometimes a sale is proceeding well when seemingly out of the blue the customer calls and says, “We’re having second thoughts.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
JANUARY 15, 2019
I’d like to go through a thought experiment. You can play along, take out a sheet of paper or open a blank document. First, as an introduction, our mental models and experience are often great help in understanding our jobs, how we are successful, and how we perform. We all have mental models, our organizations have shared models, enabling us to align, communicate in shorthand, and make sure we are all doing the things important to achieving our goals.
Score More Sales
JANUARY 18, 2019
We all have the same number of hours in a week – 168, yet some of us get more done than others. Here is a quick look at how to be more productive – share your ideas with us on LinkedIn or Twitter.
Sales Hacker
JANUARY 14, 2019
This week on the Sales Hacker podcast , we talk to Amy Appleyard , the recently appointed SVP of Global Inside Sales at CarbonBlack. . Amy walks us through her background from being an SMB entrepreneur to leading large sales teams and why sales emerged as her true calling. Amy combines raw intellect and analytical capability with a passion for sales resulting in an incredible and effective sales leader at a fast growing public company.
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