Iannarino

JULY 19, 2021

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. In these approaches, conversation order is a well-worn path that prevents differentiation. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. The structure of the legacy sales conversation was sound in its time, but like everything else, it must adapt to a new business environment.

Conversion 334

Conversion Clients Sales Contract 334

Tibor Shanto

JULY 20, 2021

By Tibor Shanto. One of the reasons I like sales is you don’t need an MBA to succeed. It helps, no doubt, but a lot of MBAs fail at sales. Mostly because it is about what you do, not about what you think or believe. Which is why it is a surprise that many who avoided academic endeavours in the past, want to do so much research. Ask most sellers their view on research, most will respond without a thought, “it is an absolute must.

Appointment 321

Appointment Education Prospecting Meeting 321

ClickFunnels

JULY 22, 2021

The post How To Create A Winning Display Advertising Strategy appeared first on ClickFunnels. Organic — that is, non-paid — marketing can grow a business over the long haul. But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. And the more money you spend, the more precise your targeting, the more compelling your message… the better the results.

Launch 264

Launch B2C Gaming Campaign 264

JBarrows

JULY 22, 2021

Our guest this week is Debra Roberts, a conversation expert and creator of the Relationship Protocol, helps savvy business people navigate important conversations. This week with John she talks about how to approach conflict, triggers and why people react certain ways, as well tactical things to open up communication & build trust in a short period of time.

Sales 150

Sales Trust Follow-up Clients 150

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Follow-up

Iannarino

JULY 18, 2021

The Gist: More and more, sales organizations are refusing to provide their prospective clients with the help of a salesperson. Many of the new models are based on removing the costs of sales, something that limits success in complex sales. In professional B2B sales, human beings provide more value than automation. The more sales organizations turn to technology to reduce the cost of interacting with a customer or client, the greater the returns for those who buck the trend and provide a human be

Cold Call 331

Cold Call Electricity Clients Drivers/motivators 331

Force Management

JULY 21, 2021

Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together.

Strategize 143

Strategize Sales Meeting 143

JBarrows

JULY 18, 2021

Our guest this week is Hang Black, VP of Revenue Enablement at Juniper Networks and author of Embrace Your Edge, joins John this week to talk about adaptability within the customer lifecycle and personalization: telling people how you like to be connected with. Hang details how diversity, innovation, and creativity come into play in this new age of Gen Z sellers and buyers, especially as we re-enter into this “hyper hybrid world”.

Networking 147

Networking Sales Customers 147

Iannarino

JULY 20, 2021

The Gist: Your clients have expectations for how you use the time they give you. It is important to give them what they need in order to move forward in the conversation. The new sales conversation has shifted to new areas where buyers need greater help. While some decision-makers and decision-shapers still have “ legacy expectations ,” more and more, they are left unimpressed and unsatisfied by their conversations with salespeople.

Clients 325

Clients B2B Up-sell Gaming 325

Force Management

JULY 21, 2021

Are this year's sales initiatives bringing the results you hoped to achieve thus far? The mid-year mark is a good time to get a quick snapshot of where your team is at and determine your next plan of action.

Sales 139

Sales Product 139

ClickFunnels

JULY 21, 2021

The post How To Create An Elevator Pitch That Works (With Examples) appeared first on ClickFunnels. How do you sell someone something in 90 seconds or less? That’s what an elevator pitch tries to accomplish — by systematizing the elements required for an effective sales pitch, an elevator pitch attempts to catch interest and convert in as little time as possible.

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Pitch Appointment E-commerce Real Estate 246

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

JBarrows

JULY 22, 2021

Our guests this week are Alexine Mudawar, Major Account Executive at Displayr, and Gabrielle Blackwell, SDR at Gong. This week we have two smart powerful women chat with John on how to become an advocate for women in business, starting by the leadership selected to set examples, creating a safe and welcoming environment, and ensuring conversations about diversity and inclusion are continued.

Sales 145

Sales Conversion 145

Iannarino

JULY 22, 2021

The Gist: One of the primary obstacles to better results is a refusal to unlearn poor techniques. Many still believe that all that is needed to produce greater results is “more activity.”. Unlearning and relearning is a better and more certain path to greater effectiveness. “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” ?

Technique 320

Technique Growth Clients Contact 320

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it

Engineering 145

Engineering Represent CRM Launch 145

The 5% Institute

JULY 20, 2021

One of the most important parts of the sales process as well as your sales conversations, is handling sales call objections the right way. Handling sales call objections can either help you close the sale, or potentially break rapport if you handle them incorrectly. So how should you go about overcoming objections in sales? In this article, we’ll explore the five-step approach we teach Sales Professionals and Business Owners, but before we do – we’ll also look at where sales call objections come

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Objection handling Sales Trust Presentation 145

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

JBarrows

JULY 18, 2021

Our guest this week is Brian Trautschold, Cofounder at Ambition, joins John this week to talk about keeping remote employees motivated and accountable, and how companies and brands that incorporate gamification are changing the world. Gamification can foster teamwork and create an outlet for friendly rivalries. To create a healthy environment, promote competition alongside metric-driven coaching and encouragement amongst sales reps.

Teamwork 145

Teamwork Drivers/motivators Promote Sales 145

Iannarino

JULY 23, 2021

The Gist: In a world of constant, accelerating, disruptive change, agility is a competitive advantage. Unlearning is as important as learning. Transformation is difficult, but it helps to know what is required and how transformations fail. It isn’t easy for an individual to transform themselves and their results. Most people fail to complete the journey, even when they want or need to change.

Growth 316

Growth Price Start-ups Process 316

SaaStr

JULY 21, 2021

Nick Mehta, CEO of Customer Success leader Gainsight, recently did a short post above on his Top 7 takeaways talking with customer success leader for the first time in-person in a long time. These points are so interesting I thought I’d add a few thoughts on to them. 7 takeaways: 1. Many have NRR as a top-level company metric. I love having NRR be the #1 metric for Customer Success.

Customers 143

Customers Commission Account management Start-ups 143

The 5% Institute

JULY 20, 2021

In this article, we’ll detail our consultative selling framework that works perfectly for Sales Professionals and Business Owners in service based and consultative industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. Our consultative selling framework will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Consult 145

Consult Sell Technique Clients 145

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Pipeline

Membrain

JULY 21, 2021

I’ve been seeing a lot of talk lately about revenue operations, also sometimes called revops, and I’ll bet you have too. The term seems to be having a moment in the spotlight. For instance, I heard that “VP of Revenue Operations” job titles have increased by 300% in 2020 and 2021.

Sales 136

Sales 136

Iannarino

JULY 17, 2021

The Gist: Conversations are better than automation. Use automation only when your outcome doesn’t require creating value. It is a mistake to believe more is better than better. Whenever your competitors reduce something to a transaction, you can create an immediate competitive advantage by treating it as something more. Making that thing important enough to create value for your client or prospective client provides enough differentiation to improve your position.

Conversion 313

Conversion Clients Gaming Prospecting 313

Sales Nexus

JULY 20, 2021

Most people today have their smartphones with them 24/7. Have you considered using text message marketing to communicate with prospective and current clients? How can you use text message marketing in the right way to nurture your sales leads? Unlike other forms of marketing, text message marketing have a 70% response rate! SalesNexus CEO Craig Klein virtually gets together with host Arlen Robinson on the eCommerce Marketing Podcast to uncover the secrets of a successful lead nurturing campaign

Appointment 137

Appointment Education Campaign Start-ups 137

Heinz Marketing

JULY 22, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Maybe you’ve been thinking about adopting a new strategy for a while? Or maybe you haven’t seen the results you hoped for from your campaign efforts? Wherever you find yourself, we want to help.

Campaign 135

Campaign Construction Pipeline Start-ups 135

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Campaign

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.). To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-p

Customers 133

Customers Technology Technology Prospecting 133

Iannarino

JULY 21, 2021

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. The other day, a salesperson asked for my feedback on a prospecting email he’d written. His email began by asking me (i.e., the prospective client) what my existing partner was doing for me, and whether or not I was happy with their program a

Cold Call 306

Cold Call Cross-sell Gaming Clients 306

Membrain

JULY 18, 2021

Do you have a clear objective for each call/meeting you have with the customer? Is it aligned with the customer’s objectives for the call?

Meeting 144

Meeting Customers Sales 144

SaaStr

JULY 22, 2021

Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. Its roots are in SMEs sold directly, a market a lot of us attack as well. It’s in many ways the hardest way to do it (direct sales to SMEs), but like HubSpot, Avalara has made it work well.

Cross-sell 129

Cross-sell GTM Commission Up-sell 129

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Understanding the Sales Force

JULY 21, 2021

We were watching an episode of the hilarious comedy series The Goldbergs and one of the themes of episode 4 in season 3 was about authenticity. In this episode, Barry and Erica, the two oldest children, accused each other of being posers. The bottom 50% of all salespeople are posers too. In an article last week we discussed how data can help you hire the ideal salespeople.

Sales 124

Sales Consult Prospecting Sell 124

The Advantexe Advisor

JULY 20, 2021

It’s Sunday afternoon and instead of relaxing with friends or reading a great book, you are terrified for the week ahead. You have a presentation to pitch a new internal idea on Monday, you are giving performance reviews for the first time as a new manager on Tuesday, and the sales team as asked you to join them to develop and present a proposal to a huge new prospective customer on Thursday.

Pitch 128

Pitch Presentation Prospecting Customers 128

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you ready for embracing change as the new constant? The most recent example of this principle is the way live events are changing.

Niche 126

Niche Construction Manufacturing Government 126

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. If that mess of words makes you say, wait, what? ” – you’re not alone. There are sales buzzwords that we love and some that we really hate. But that doesn’t mean they’re all bad. When you use sales buzzwords correctly, you’ll sound like you’re an industry insider.

X-functional 125

X-functional Sales Strategize Cold Call 125

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service