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It’s more important than ever to grab and keep your prospect’s attention, which can be tough on a good day. That means a winning sales pitch is essential. Effective pitches, when done right, connect you with a customer’s needs while showcasing your value and inspiring them to take action. It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and
Integral to every sales training and coaching program, we work with organizations to help them write and deliver their phone scripts, value propositions, and elevator pitches. For salespeople and managers, this skill is critical as it often initiates the relationship on the right foot by getting the audience engaged.
“14% of sellers drive 80% of revenue!” This, and similar data points, are showing up in my feeds, with various experts commenting on what it means, then offering insights and solutions to address. While I have a lot of questions about this data and would like to get under the numbers to better understand, I’m always amused by the insights and recommendations provided by the experts.
As a small business owner, youve probably thought about acceptable payment options. In a world where people are increasingly tapping to pay, has your business started accepting these types of payments? There are some things to consider when deciding how to handle credit card and digital payments. You want to make sure your business insurance coverage protects you from potential fraud liability.
Speaker: Brendan Sweeney, VP of Global Sales at Allego
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry expert Brendan Sweeney for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
The post How a Drag-and-Drop Funnel Builder Can Boost Your Business appeared first on ClickFunnels. If you’ve ever tried building a funnel from scratch, you already know how much work it can be. Landing pages, email sequences, automation, and tech setup can quickly get overwhelming, especially if you’re not a developer or designer. The good news is, you don’t need to be.
Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many of my clients are in the early stages of building AI into their revenue motions. My role is often to help them define the roadmap and build the strategy and motions to make it real.
We have an enormous disconnect with our customers. We focus on selling a solution. Our customers struggle with understanding the problem. We’ve tended to take an approach of “Find a problem, Solve it!” We narrow our ICPs to customers that are likely to have the problems we solve. We look for signals those customers might have the problem we solve.
We have an enormous disconnect with our customers. We focus on selling a solution. Our customers struggle with understanding the problem. We’ve tended to take an approach of “Find a problem, Solve it!” We narrow our ICPs to customers that are likely to have the problems we solve. We look for signals those customers might have the problem we solve.
Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget The pace of AI advancement has fundamentally broken our traditional frameworks for thinking about technology adoption, market timing, and competitive moats.
The post 7 Essential Components for Building a High-Performing Sales Funnel appeared first on ClickFunnels. In the high-stakes business world, the success of your sales funnel depends on the number of people you convert. That’s why it’s so important to make a funnel that strategically guides your prospects through several stages, ultimately resulting in a purchase.
Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum up the experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions but struggle to reach full potential.
The job of every seller is simple. It’s all about change! It can be as simple as, “My product/solution is better than the one you currently are using, buy mine!” Or what too many do, “My product is cheaper than the product you are currently using, buy mine!” When we are more sophisticated, “We can solve your problem, buy my product!
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Dear SaaStr: What Are A Few Top Tips to Hiring The Right First VP of Sales? Hiring a great VP of Sales is one of the most critical decisions youll make as a founder. Get it right, and theyll scale your revenue and team. Get it wrong, and youll lose a yearor more. Heres how to approach it: Timing is Everything Dont hire a VP of Sales too early. If you dont have a repeatable sales process or at least two reps hitting quota, youre not ready.
This month on the Revenue Builders Podcast, we shared discussions with experienced and forward-thinking leaders. These conversations ranged from stories of powerful leadership, to advice on growing organizations to the latest in financial technology. These episodes offer valuable insight for any CRO, CHRO, CFO, or CEO or those aspiring to the role.
In this episode of The Art and Science of Complex Sales Podcast, were joined by Matt Long , co-author of Winning Faster and co-founder of Strategic Sales Optimization. Together with host Paul Fuller, Matt shares the lessons from his 25-year journey through enterprise software sales and why structure, not improvisation, is what unlocks consistent success in complex deals.
Throughout my feeds I see the alarm bells, “AI is coming for your job!” We see virtually every marketing and sales role threatened by AI (though some of the research doesn’t show this). There are thoughtful articles in major newspapers about the impact of AI on jobs and work. In the past week, we’ve seen alarming reports about unemployment caused by AI.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Down nearly 30% YoY from Q1 last year pic.twitter.com/9MLyLe3XXf — Jamin Ball (@jaminball) June 5, 2025 Bottom Line Up Front : The aggregate cloud software market just delivered its worst quarterly performance in years, with net new ARR additions plummeting
The logistics industry is experiencing unprecedented disruption that’s fundamentally reshaping sales strategies. Recent interviews with leading CEOs and sales executives reveal key challenges and emerging solutions for driving growth in this dynamic environment. Constant Change and Disruption Aaron Scott, CEO of DB Schenker, identifies the sheer volume of change across the macro economy as a primary challenge. “Several of our larger clients are experiencing rapid growth and significa
I recently came across the term aesthetic curiosity in the context of psychotherapy, and got aesthetically curious about its potential application in complex B2B sales.
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. A buyer-aligned strategy helps teams build meaningful engagement, personalize content, and collaborate more effectively with sales to convert leads into customers.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Dear SaaStr: Should I Move My Start-Up to SF Bay Area? The SF Bay Area is still the epicenter of B2B and tech. And AI has made it … even more so. Even as the world has gone more remote and distributed, there are unique advantages to being based here—especially for startups that want to build something really big. thrilled to be partnering with jony, imo the greatest designer in the world. excited to try to create a new generation of AI-powered computers. pic.twitter.com/IPZBNrz1jQ —
By popular demand – my three top tips of the last year… This week – Presenting Value! Tired of pitches falling flat? Stop selling the ‘what’ and start selling the … The post My Top Tips – Presenting Value first appeared on Colleen Francis - The Sales Leader.
HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture
Revenue Action Orchestration (RAO) is a sales execution framework that connects sales data, AI-driven insights, and real-time actions to drive effective sales outcomes. It helps revenue teams turn information into intelligent next steps, guiding sellers to take the right action at the right time within their workflow. According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Snowflake vs. Databricks: The $1.25 Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents.
As human beings and business professionals we crave structure and order in everything we do. We build carefully architected sales processes. Our customers draft detailed project plans, guiding them on their journey. Our models/frameworks, whether buying or selling, are clean, linear, structured, logical and rational. And we develop metrics aligned with these models.
Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.
Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. HubSpot CEO Yamini Rangan just laid it bare at a recent conference, and it should make every SaaS leader uncomfortable.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales te
Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.
Todays sales teams face longer deal cycles, more stakeholders, and tighter budget scrutiny than ever before. That means that the sales qualification process the ability to identify which opportunities are worth pursuing is critical to business operations. Fortunately, sales teams dont need to invent a decision criteria that aligns with an established buying process or an ideal customer profile.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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