Sat.Sep 04, 2021 - Fri.Sep 10, 2021

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Please Stop Apologizing – It’s OK To Do Your Job

Tibor Shanto

By Tibor Shanto. It takes a big person to say they are sorry, but it takes a good salesperson to know when not to. This is not an invitation for crude and sloppy behaviour, but more an acknowledgement that people are not perfect. Trying to cover it up with an apology may not have the desired effect. People will allow themselves to be led to a certain degree as long as they do not see risk.

Cold Call 296
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ClickFunnels Acquires Doodly, Toonly, Voomly, Talkia, & Automatic Script, Forming Voomly LLC

ClickFunnels

The post ClickFunnels Acquires Doodly, Toonly, Voomly, Talkia, & Automatic Script, Forming Voomly LLC appeared first on ClickFunnels. BOISE, Idaho, Sep. XX, 2021 — ClickFunnels, the global leader in online marketing and sales funnels, officially acquired software products Doodly, Toonly, Voomly, Talkia, and Automatic Script from Bryxen, Inc and formed a new company, Voomly LLC, to manage the products.

Product 264
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Trending Sources

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. In the past, it was possible to achieve these goals through promotion and advertising.

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Your personal brand: Marketoon of the Week

Martech

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.

Launch 138
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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15 Ways to Get Referrals

RAIN Group

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently. Often, this is because they haven’t thought about why buyers should refer them. They don’t have a system in place for generating referrals. We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us.

Referrals 129
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How To Create A Sales Funnel For Your Agency That Converts

ClickFunnels

The post How To Create A Sales Funnel For Your Agency That Converts appeared first on ClickFunnels. The #1 challenge any agency faces is getting clients. That’s why today we are going to discuss: Why websites are dead. The Value Ladder sales funnel. How to build a sales funnel that converts like crazy. We will also share a sales funnel that a web design agency owner Cathy Olson has used to generate 7,000+ leads and $40,000+ in revenue in just three months.

Pitch 236

More Trending

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Why do agile marketers feel that agile needs to evolve?

Martech

This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina

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Creativity and Seeing Patterns

David Meerman Scott

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.

Consult 122
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Data: The Top 10% of All Salespeople are 4200% Better at This

Understanding the Sales Force

My wife and I entered the small jewelry shop and were greeted - not with a warm welcome - but with a matter of fact "my name is.and I'm the owner.and I created everything in the store" which was followed by fifteen minutes of non-stop presentation of everything she created. You've been in a store like this and you know exactly how you have reacted to that.

Retail 115
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The 5 Acts Of Winning Sales Demo Scripts + Examples

Gong.io

Unlike bottom performers, superstar reps get bombarded with questions during sales demos. And that changes everything. Once buyers understand the value they sprint through the sales cycle. That means: Faster deal cycles. Better win rates. Higher ACV. And bigger commission. These are the 5 “acts” that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script.

Pitch 109
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Transformation is accelerating: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below.

Represent 118
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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources.

B2B 122
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4 Key Tech Trends in Customer Service to Watch

Smarter With Gartner

Today’s hottest customer service technologies focus mostly on providing assisted service and freeing up support reps’ time — reflecting the increasing shift to digital self-service platforms and analytics capabilities. . These technologies reflect emerging technology trends designed to support a company’s ability to better understand and anticipate customer needs.

Service 109
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The Average Public SaaS Company has 35,000 Customers

SaaStr

I was recently talking with several SaaS companies that crossed certain customer count milestones. 1,000 paying customers. 5,000. 7,000 in one case. And I began to wonder: just exactly how many customers does the average public SaaS company have? The numbers make intuitive sense, but it’s helpful to see them broken about above for top SaaS and Cloud companies at < $2B ARR: The average public SaaS company has ~36,000 customers.

Customers 109
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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DXP Acquia to acquire DAM and PIM provider Widen

Martech

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. The deal is expected to close later this month. With this addition, the Acquia Open Digital Experience Platform will enable businesses to manage visual content workflow across the full cycle of digital experiences and enrich it with product data.

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Enable Sales Managers to Make an Impact Using Win/Loss Insights

Force Management

You may know the reason why a specific deal was won or lost, but can you and your account teams reverse engineer that process to improve results on the next deal? Is your team currently leveraging those insights to repeat successes and avoid known setbacks? Don’t scream at the scoreboard, or just tell your people what to do. Help your managers provide the how.

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7 Avoidant Behaviors That All Salespeople Need to Stop

Spiro Technologies

Sales is all about doing. You might have all the skills in the world to be a successful salesperson, but until you pick up the phone and start prospecting, they won’t get you anywhere. Without initiative and an ability to self-motivate, even the most promising sales reps will fall flat and be left wondering what went wrong. Despite this, there are many things that salespeople avoid doing.

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How To Prepare For Your Sales Presentation

Sales Coach Dew

Avoid disaster and take stress out of the equation with these presentation tips. Maybe presentations are easy for you—or maybe you think they’re terrifying. If you’re in sales, presentations are a common job requirement, but even if you’re a pro, they can still be stressful. The stress we feel around presentations usually comes from a fear of something going wrong.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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ON24 brings live and on demand content together

Martech

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers. Brands will now be able to present both live and on demand experiences in the same content hub.

B2B 105
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Why taking a consultative approach to sales works best

Predictable Revenue

A consultative approach to selling is undoubtedly the most effective way to sell, and Simeon Atkins gives us some compelling reasons why. The post Why taking a consultative approach to sales works best appeared first on Predictable Revenue.

Consult 102
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Do Your Prospects Trust Themselves? | Sales Strategies

Engage Selling

I want to share with you a concerning trend involving your prospects’ trust and what you can do to fix it. We are indeed seeing issues involving trust from buyers right now. Who can blame them? It’s an incredibly volatile … Read More » The post Do Your Prospects Trust Themselves? | Sales Strategies first appeared on The Sales Leader.

Trust 93
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Collaborative Commerce Isn’t Just a Buzzword – Make It Work For You

Salesforce

According to recent research, 88% of customers expect companies to accelerate digital initiatives due to COVID-19. In the commerce industry, digital transformation may mean adopting a headless approach or launching a new digital storefront. But collaborative commerce — another path toward digital transformation — accelerates the process. Collaborative commerce is the idea that businesses can leverage new technology and platforms to become more efficient and improve collaboration between internal

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Let’s chat about this product

Martech

The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale.

Product 104
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A Deep Dive Into Successful Account Planning

Outreach

It should come as no surprise that it's more cost effective to retain an existing customer than acquire a new one. However, sales leaders may be underestimating the extent to which this impacts their business. Research done by Frederick Reichheld, inventor of the Net Promoter Score, found that increasing customer retention rates by 5% increases profits by 25% to 95%.

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How to drive the funnel through content marketing and link building

Search Engine Land

“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”. Please visit Search Engine Land for the full article.

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Relationship Building With Distributed Teams

Salesforce

As leaders, nourishing teams and organizational culture with virtual, hybrid, and shifting work dynamics can be challenging. When teams are global, it can be difficult to build trust and nurture relationships among team members. As the future of work is an ever-changing landscape, my team at Salesforce wondered what if we designed internal, team-building experiences with the same thoughtfulness we design experiences for customers?

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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InMoment acquires NLP specialist Lexalytics

Martech

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. Lexalytics uses AI-driven NLP to drive insights from a range of channels, whether the data is structured or unstructured. These include social media, call centers, voice, reviews, support tickets and chat logs.

Niche 97
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How Technology Has Helped Business Industries

Sales Pop!

The impact of technology on our lives is undeniable. Even the fact that you are reading these words right now is a testament to how technologically advanced our society has become. New technological inventions are constantly being used in fields like healthcare and science, and we all live better lives for it. Nevertheless, some of the greatest beneficiaries of this technological advancement are business industries.

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11 Quotes for Inspiring Change at Work

criteria for success

For this week's blog post, we are resharing our post of 11 Quotes for Inspiring Change. This post might just have the quote you need to turn your week around. Read on! Sometimes, the hardest part about implementing change is inspiring change in the first place. That's why we created this list of motivational quotes to get you started. In order to use these quotes to inspire change, you'll need to let your team discover why it's important in the first place.

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5 Order Management Trends Here To Stay

Salesforce

Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand.

Retail 95
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.