Sat.Jul 08, 2023 - Fri.Jul 14, 2023

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How a New B2B Sales Rep Should Manage the Learning Curve

Iannarino

Some people believe salespeople are born, while others believe they are made. Thanks to certain personality traits, some people sell easily; however, those who lack those traits can succeed in sales, even if it isn’t easy or natural for them. In both cases, a new B2B sales rep must get through the learning curve.

B2B
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Let Go of the Script

Engage Selling

It has come up in several of my recent conversations with senior sales executives: far too many salespeople cling haplessly to contrived sales scripts when talking to prospects…and sometimes even … The post Let Go of the Script first appeared on Colleen Francis - The Sales Leader.

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The Data Behind Sales Managers of Elite Teams

Anthony Cole Training

Learn about the "Coachable" Sales Competency in this blog taken from OMG's recent webinar: The Data Behind Sales Managers of Elite Teams.

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Top 5 XR and AI marketing trends in 2023

Martech

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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How To Take Notes on What You Read

Iannarino

I could read when I was three years old, thanks to my mother. From that point on, I have never been without a book. When we had no money for books, I went to the public library, leaving with many books. I was devastated when I had to return them, so I was often late. I promised myself that when I had enough money, I would buy books, owning them outright.

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Your Minimum Sales Data

Engage Selling

 You simply can’t be successful if you don’t manage your sales data. Whether you’re a sales manager or rep, it’s imperative that you know these particular metrics. The post Your Minimum Sales Data first appeared on Colleen Francis - The Sales Leader.

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Exploring the Ethics of AI in Sales: How to Balance Automation with Human Touch

Sales Pop!

What Exactly is AI in Sales and How Does it Work? AI in Sales has become an increasingly popular tool for businesses to increase their sales efficiency and effectiveness. AI-powered sales automation tools can help businesses automate mundane tasks, such as generating leads, managing customer relationships, and predicting customer behavior. AI-powered chatbots can also provide customers with personalized experiences and answer their questions quickly.

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The Single Reason You Can't Get a Meeting

Iannarino

To succeed in sales, you need to be able to acquire a first meeting. That is your audition, and your contact will decide whether you are worth a second meeting. If you cannot book a first meeting, it means your approach sends the message that meeting with you isn’t worth your contact’s time.

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The Best Place to Interview

Engage Selling

 What’s the best place to interview? Watch this video to find out (the answer may seem obvious to you, but many hiring managers overlook it). The post The Best Place to Interview first appeared on Colleen Francis - The Sales Leader.

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5 Reasons to Actually Have Board Meetings (Updated)

SaaStr

I held off for many years on writing a post on Board Meetings. Why? Because every investor in the world writes lengthy posts on How to Have a Great Board Meeting. How to Have a Great Pre-Board Meeting. How to Have a Great Board Meeting Week. Etc. etc. etc. etc. VCs, once they have been doing it a while, basically become professional Board Members, and they write a lot about that.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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H2 – Dreams or Actions?

Sales Pop!

H2 is here and it’s not a midsummer night’s dream. It’s real. Of course, you can dream of a second half so strong that it drives your numbers up, salvaging your year, insuring robust performance and healthy commission checks. But how did your dreams of H1 turn out? January to June was likely filled with an assortment of positives and negatives. Always the case.

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On Publishing 5,000 Blog Posts

Iannarino

On the night of December 27, 2009, I set my alarm for 5:00 AM instead of 6:30. I told my wife, Cher, that I would be getting up early to give myself an extra 90 minutes to write and publish a blog post. Two writers I admire, Seth Godin and Tom Peters , regularly publish on their blogs, Seth every day and Tom, consistently.

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Freeing Up “Time To Sell,” A Quandary

Partners in Excellence

Since the earliest days of selling, our vision is to free up sellers time to sell! Ideally, we’d like them to spend 100% of their time working with prospects and customers, helping them navigate their buying processes. But things keep creeping in, some valuable, some wastes of time. But they infringe on our dream of having sellers working 7×24 with customers.

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Marketers are having problems with the GA4 user interface

Martech

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Top 5 Ways AI Can Boost Your Sales Performance Today

Sales Pop!

How AI is Transforming the Way We Manage Sales Performance and 5 Ways to Leverage it Now AI technology is transforming the way we manage sales performance in a big way. By leveraging AI-driven tools, sales teams can now optimize their processes and increase their efficiency. Additionally, AI can help identify bottlenecks in the sales process, analyze customer data to uncover insights, and automate certain tasks that would otherwise take up a lot of time.

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Don't Give Up Too Soon

Iannarino

Some clients are more difficult to pursue. You can call, leave voicemail, follow up with multiple emails, and get no return communication from your contact. Prospecting, especially when pursuing enterprise-level targets , can be discouraging for sales reps.

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Win Rate Hacks

Partners in Excellence

Long time readers know I tend to be obsessed with Win Rates. My obsession would seem to be obvious and, more importantly, shared. For some strange reason, the majority of sellers and managers don’t share this obsession. They want to win, of course, but too many don’t pay attention to win rates. We see this in report after report showing win rates in the high teens–generally 15-20%.

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The Most Miserable I Ever Was

SaaStr

So startups are just soooo hard, at least until you hit scale. At least until somewhere between $10m and $30m ARR, depending on the category, competition, and timing. Sooo hard until you can’t be stopped. You’re always almost out of money, or at the edge of slowing growth, or just can’t find that critical VP you need, or build that feature in time.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Companies are Outsourcing BPOs to Improve Sales and Cut Costs

Sales Pop!

There are many different ways for businesses to boost sales, lower costs, and improve profit margins. One of them is known as Business Process Outsourcing, or BPO. This is when a company outsources supplemental business functions to a third party; in most cases, the company is located in a country where labor is more expensive, and the third party contracts with workers from a country where labor is cheaper.

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Sounding the Alarm on Sales Effectiveness

Iannarino

Humans tend to get better at things over time. For example, if you were to need surgery, you’d be better off needing it now rather than two decades ago because the techniques, processes, and medical knowledge are better today. Similarly, if you were in need of a car, the car you could buy today would be more comfortable and safer than a car made in the 1970s.

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Lisa’s App of the Week – Email Optimization Tools

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s App of the Week post, I wanted to highlight two additional free apps that have helped us along on our email optimization journey. I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal.

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Why Booths Work at Top Industry Events. But You Have to Put In The Effort.

SaaStr

We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself. Fair enough — and we’ll talk about why that’s good, too first.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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How AI is Revolutionizing the Sales Process: A Comprehensive Guide

Sales Pop!

Transforming the Way Companies Sell Products and Services What is Artificial Intelligence and How Can it Help with Sales? Using AI in the sales process is transforming the way companies sell products and services. AI-driven automation tools are making it easier for companies to target potential customers, increase lead conversion rates, and improve customer satisfaction.

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The Worst Kind of Leader

Iannarino

Leadership is too important to get wrong. From vision and results to culture and growth, leadership is a critical factor in success. Great leaders can ensure their teams succeed, providing priorities, resources, and support with the challenges and problems that might prevent success. Great leaders also cause their teams to grow by insisting each person pursue their full potential.

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Roku partners with Shopify to allow purchases direct from TV

Martech

Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.

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Dear SaaStr: Should I Exercise My Stock Options if They are $7 Underwater?

SaaStr

Dear SaaStr: Should I exercise my stock company stock options if they are $7 underwater? Stock options can be really unfair to employees by their nature. Almost no one has the facts to actually know what to do what them. And fewer still even have the financial background to know what to do with the facts even if they have them. I don’t even know what to do with stock options I have myself from many companies.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Twitter blocks links to Meta rival Threads

Search Engine Land

Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.

CTR
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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

It’s almost hard to believe now, but consumers were once wary of e-commerce. Before they widely embraced what has become a $1 trillion annual business, they had concerns over the security of their personal and financial data. There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI.

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9 best practices for AI tools in content creation

Martech

Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.

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Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS AMA Part 2 with SaaStr CEO and Founder Jason Lemkin

SaaStr

Many people at this year’s SaaStr Europa wondered about the future of customer success, motivation during hard times, and how to grow in this new era of efficiency. SaaStr CEO and Founder Jason Lemkin sat down with the audience for an Ask Me Anything session to answer some of the most pressing questions from the audience. If you missed part 1, catch that here.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.