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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What automated reports can you set up to do some heavy lifting for you?

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

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A Better Way To Data Driven Discovery

Tibor Shanto

Great exercise, more companies should follow their lead. Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Taking a bit braver approach, translating data into questions, then leveraging the response to educate the buyer.

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Writing people-first content: A process and template

Search Engine Land

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. To simplify following the steps, here’s a simple template you can fill out as you work through the article. To strengthen goals, follow a simple process called “The Five Whys.”

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SEO product management: Key framework and fundamentals

Search Engine Land

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. Critical thinking.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

Some organizations will have SEO practices documented internally or have established checklists and processes for team members to follow. Align with business-level objectives Aligning and reporting SEO impact against business-wide metrics, such as OKRs (objectives and key results) and shareholder or investor KPIs, is crucial.