Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 84

GTM Engineering Customers Cross-sell 84

SaaStr

APRIL 13, 2025

The UK Launch Example: Integration as the Product Conrad uses Rippling’s UK launch to illustrate his point. “Anything can go wrong at any point between any of these systems,” Conrad explains, making it “a tremendous amount of work.” ” The compound startup alternative?

Cross-sell 63

Cross-sell Launch UX Up-sell 63

ClickFunnels

AUGUST 8, 2021

Native email marketing functionality with Platinum and TwoCommaClubX plans. A vast educational content library that will teach you everything that you need to know to build a successful online business. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. 4 Landingi.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Don’t wait for the perfect product launch to start generating demand.

GTM 111

GTM Launch Education Account management 111

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Keyplay launched Org Insights.

GTM 123

GTM Growth Referrals Cross-sell 123

Highspot

AUGUST 21, 2024

You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

Launch 52

Launch Product Strategic planning Quota 52

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 69

GTM Engineering Customers Cross-sell 69

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. But launching a successful product-led sales motion requires more than just a great offering. You need a strategy that integrates product development, customer education, and data-driven sales engagement. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io. Well, Operator.ai

GTM 119

GTM Pipeline Finance Growth 119

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs. What about the GTM side?

GTM 124

GTM SQL X-functional Engineering 124

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Sales Technique Cross-sell 52

Heinz Marketing

MAY 20, 2021

There is no follow-up from or loop back to the marketing team to provide knowledge and insight on additional products that may be beneficial as a business grows. In order to support sales, marketing must: Educate buyers. Influence the market. Alignment is key to reignite the go-to-market engine when buyers aren’t biting.

Campaign 129

Campaign Cold Call Sales Education 129

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you?

GTM 95

GTM Education Sales Launch 95

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. So hone in on metrics that reveal what potential customers are getting out of the process: How educated are they on your product coming into the first meeting? So forget the labs.

Education 116

Education Pipeline Clients Follow-up 116

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use product marketing techniques to target and educate their customers. Product marketing: Drive brand alignment.

Product 110

Product GTM Construction Launch 110

Sales Hacker

FEBRUARY 7, 2018

This misunderstanding in growth can cause many misunderstandings in a world where no one is educated in sales. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. EXECUTE THE GO TO MARKET PLAN. What do these telltale signs have in common?

Growth 101

Growth GTM SQL Strategic partnership 101

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you?

GTM 82

GTM Education Sales Launch 82

Outreach

SEPTEMBER 23, 2021

Sales transformation is the intentional, growth-minded effort a sales organization launches to align its processes, technologies, and people. Where the former might need to develop new sales methodologies and content, the latter may need education, onboarding, and change management techniques. What is Sales Transformation?

GTM 98

GTM Pipeline Technique Sales 98

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. One of the earliest things you can do to prepare is to further your education. This role is far more product-driven. Take an online course.

Promote 141

Promote Pitch Campaign Niche 141

SaaStr

FEBRUARY 12, 2022

I strongly believe that to grow from [1,000 to 10,000 customers], what you need to do is launch one or two new channels, but the bulk of the results is going to be provided by you scaling what you have and what works,” Lapeyre says. These moments could be things like writing a positive review or completing a customer education course.

Customers 98

Customers GTM Referrals Growth 98

Sales Hacker

MARCH 23, 2021

They just launched a new way to learn. You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. It all comes back to this complete and utter lack of education.

Finance 113

Finance Education Sales Start-ups 113

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 93

GTM Launch B2B Lead generation 93

SalesLoft

NOVEMBER 17, 2020

Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Ensuring your messaging and content are up to date and reflect your go-to-market strategy. If you’re using SalesLoft, your Onboarding Consultant will do the majority of the education work for you.

Sales 105

Sales Territory Technology Technology 105

SaaStr

OCTOBER 3, 2023

Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. Demand generation — All about educating your target market on a problem and building trust and interest in your brand and solution.

B2B 117

B2B GTM Objectives and Key Results Sell 117

SaaStr

JANUARY 21, 2022

Grammarly was founded in 2009 and is a successful consumer product revolving around a virtual writing assistant that individuals and students use to write better content in their professional, educational, and personal lives. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work.

B2C 98

B2C B2B Non-Profits Launch 98

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 75

GTM X-functional Start-ups Campaign 75

Hubspot

JULY 2, 2020

Nailing the product element of the marketing mix means doing extensive research and development, understanding the need for the product, developing a product launch plan and timeline, and educating customers and employees — especially salespeople — on the product's purpose. Engage in market research and product development.

Retail 101

Retail Promote Price Profit margin 101

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 117

Pipeline Sales Up-sell Government 117

Hubspot

FEBRUARY 6, 2019

Many more exciting apps are in the pipeline now and will be launching over the course of 2019. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We were a launch partner for Workplace by Facebook. Map My Customers -- mapping and data visualization.

Launch 78

Launch Sports Pipeline Clients 78

Sales Hacker

AUGUST 2, 2023

Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. Our goal is to be the defacto resource for all things B2B SaaS go-to-market.

GTM 56

GTM Networking Education Inside sales 56

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This article dives into the math (no really, there is actual math) about creating your go-to-market model in a sustainable way.

Cold Call 106

Cold Call Negotiate Objectives and Key Results Sales 106

Hubspot

DECEMBER 8, 2020

For example, Facebook recently launched a tool called Facebook Shops , which enables any company with a Facebook or Instagram Business page to create a mini-online store that links with all platforms owned by the social media brand. Below you'll find content from HubSpot's Adapt 2020 series: Adapt 2020: An Educational Series.

Entertainment 101

Entertainment Gambling Price Campaign 101

Highspot

JULY 31, 2020

Manages day-to-day communications with sales and other go-to-market teams. Secure your sales team’s success by carefully defining their roles and responsibilities within your go-to-market team — and invest as necessary in the supporting functions they need to thrive. Tracks and reviews sales performance metrics.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Sales Hacker

SEPTEMBER 29, 2020

How has been the sales evolution of the go to market motion for LinkSquares? So I think there was definitely the education of a new way of working, a new category of a product that they can add. So I think overall the entire market’s doing a good job, especially the folks trying to tackle contract management from this end.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. As Dan Swift, CEO at Empire Selling said, “A sales methodology ensures your go-to-market teams are all singing from the same hymn sheet.” How can you unite many sellers under one approach?

Cross-sell 85

Cross-sell Consult Sales Strategize 85

Hubspot

JUNE 8, 2021

It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. Similar to SDRs, inside sales reps roles are a great launch point for a sales career. Education isn't always a factor to build a fulfilling career in sales. Image Source.

Commission 94

Commission Territory Finance Inside sales 94